S

Winnipeg for WaterA 6k walk for water for schools in Tanzania

IPP by Bronwyn Fenn

Women and

children living in

areas with poor

access to water

walk an average

of 6 km every day

to collect water

for their families.

Target Audience

S Women 25-50 years old

S Part of the Mennonite

community

S Runners and walkers

23%

18%

13%

33%

13%

Female participants

18-24

25-34

35-44

45-54

55+

The Event

S 55 registered walkers

S 20 volunteers

S 30 day-of participants

S 180 km walked

S $2950 raised

Registrations

Friend

41%

Organizer

38%

Running Room

9%

Facebook

8%

Twitter

2%

Radio

2%

Sponsors

Marketing

S WinnipegforWater.com

S Online ads

S Social media

S Running Room

S Posters, brochures, and

promo cards

Marketing

S Used to raise awareness and

generate conversation the

day of the walk

S 12 entries

S Twitter

S Instagram

#walkforwater giveaway

Marketing

S CPAR

S CMU craft sale

S World Opportunity Week

S Community Counts spot

on QX 104

Media interactions

S Radio interviews with

S Mark Morris, QX 104

S Terry MacLeod, CBC

S Jacob Thiessen, Classic 107

S Brett Megarry, 680 CJOB

S Ace Burpee, 1031 Virgin

Radio

Media interactions

Media interactions

Interview with Brett Megarry on

680 CJOB, January 28

Boil Water Advisory

14 engagements

6.6% engagement rate

Boil Water Advisory

Evaluation

Proposed

S To have 100 people attend

events

S To raise $4000 for CPAR

S To have two media outlets

cover event

S To have more than 1000 views

on winnipegforwater.com

Outcomes

S 55 registered and 30 attendees

S Raised $2950 for CPAR

S Had 10 media stories about

event

S Had more than 2800 views on

winnipegforwater.com

What’s next?S World Water Day Twitter party

S Continued awareness campaign on Twitter

S Possible Winnipeg for Water 2016

S

Winnipeg for Water