IPL vs ICL - modified finali

8/7/2019 IPL vs ICL - modified finali

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On : 20th FebruaryVenue: NMIMS

Presented by:

Abhijit Choudhury (Roll # 2)

Anindita Bose (Roll # 5)

Ankur Ranka (Roll # 8)

The Slice of Cricket


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Indian Cricket League

Established in Year 2007

Privately funded cricket league

Main sponsor : Zee Entertainment Enterprises

Period of operation : 2007 2009

Set up with a corpus of INR 1,000,000,000

Genesis:

They denied us the cricket content, so,

we had to create our own content

Himanshu Mody,

Business Head, ICL, Zee Sports


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ICL the 1st P - Product

3

Product : Refers to tangible, physical product as well as services

International Limited Overs Cricket a) Twenty 20 and b) 50 Overs inteTwo Sub-Leagues

- 4 Team international (The World, India, Pakistan and Bangladesh) and

- 9 Indian domestic cities + 1 Pakistan Domestic Team

Central Board consisting of three experienced Ex

players

Each team was coached by a former international

cricketer and comprised four international, two Indian

and eight budding domestic players.

Four tournaments in a calendar year

- ICL 20-20 Indian Championship - ICL 50s

- ICL 20s Grand Championship - ICL 20s World

Series

Round Robin League followed by Knock out

Each team played Each other once prior to classification match


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ICL the 2nd P - Place

4

Place : I a t ettin the r d ct t the c t er

Stadi

1. Ta Devi Lal Cricket Stadi , G r a n

2. Ah eda ad

3. Lal Bahad r Sha tri Stadi - Hydera ad

4. Panchk la Stadi - Chandi arh

Br adca ter

1. Zee S rt

2. Ten S rt

3. The ICL i r adca t in t d ain n the

Zee netw rk


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ICL the 4th P - Price

Pricing Model for ICL

AdvertisementHoardings

TV spot

Tickets


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ICL STPD

7

Segment

Sports

Entertainment Cricket

Programming

Target

Sports

Enthusiasts Rebels

State levelcricketers

Position

Rebellious

Challenger

Differentiation

20-20 Format

Team structure


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Indian Premier League


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IPL the 1st P - Product

9

International Limited Overs Cricket Twenty 20 10 Franchises consisting of players from different countries

Franchisee Model

Minimum squad strength of 16 players plus one

physio and a coach.

No more than 10 foreign players in the squad and

at most 4 in the playing XI.

As this is domestic cricket so minimum of 8 local

players must be included in each squad.

A minimum of 2 players from the BCCI under-22

pool in each squad.

Annual Tournament

Round Robin League followed by Knock out

Each team played Each other once prior to classification m


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IPL the 2nd P - Place

10


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IPL the 3rd P - Promotion

Advertisements

Merchandice

Fan Clubs Reality Shows

Marketing andPromotion


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IPL the 4th P - Price


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IPL STPD

Segment

SportsEntertainment

Cricket

Programming TV audience

Target

Cricket lovers Youth House wives

Position

Leaders Biggest

Entertainer

Differentiation

20-20 Format Team structure Cheerleaders

Time out After Party


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Comparative Analysis

1. Support from International Cricket boards : IPL

2. Presence of Famous Cricketers : IPL

3. Financial Dominance : IPL

4. Marketing dominance : IPL

5. Corporatization : IPL


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And the winner is

Because

Even gods

Played in it.


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IPL vs ICL - modified finali

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