iPinion panel_statistics

iPinion Panel Statistics

Age Split

18%

25%

36%

15%

6%

%

< 18

18-24

25-34

35-44

45-54

2

Gender Split

56%

44%Male

Female

3

Age-Gender Split

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

< 18 18-24 25-34 35-44 45-54

Female

Male

4

Income

28%

25%7%

13%

6%

4%

4%

1%3% 9%

%

Under $30,000

$30,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$124,999

$125,000-$149,999

$150,000-$199,999

$200,000-$299,999

$300,000 or more

Prefer not to answer

5

Marital Status

48%

36%

1%13%

2%

%

Single

Married

Divorced / Widowed / Separated

Living Together

Don't Know

6

Occupation

8% 5%

2%

10%

2%

15%

3%11%

9%1%

34%

%

Business Services

Financial Services

Government

Healthcare

Insurance

IT/ ITES

Manufacturing

Retail

Self employed

Transportation

Unemployed

7

Gadgets Owned

0

10

20

30

40

50

60

70

80

90

100

%

8

Technology Adoption

6%

71%

23%

It would be fine with me if I never used a computer again

(Agree/Strongly Agree)

(Disagree/Strongly Disagree)

Neutral

49%

3%

48%

I prefer products that offer the latest in new technology



Neutral

9

Media Habits

40%

60%

Read Newspaper

Yes

No

5.63

29.58 28.1735.21

< 2 hours per week

2 to 10 hours per

week

11 to 20 hours per

week

> 20 hours per week

Time Spent Online

%

10

Online Shopping Behavior

11

0

10

20

30

40

50

60

70

80

Music Books Apparel Travel Tickets

House hold items

Consumer Electronics

%

Shopping Behavior

57%14%

29%

Prefer to buy things friends or neighbors would approve of

Agree/Strongly Agree

Disagree/Strongly Disagree

Neutral

32%

24%

44%

If I really want something I will buy it on credit card rather than wait



Neutral

12

Shopping Behavior

53%

10%

37%

Buying products that come from my country is important to me



Neutral

61%

6%

33%

I like to use coupons when I shop



Neutral

13

Shopping Behavior

56%

2%

42%

It's nearly always worth paying extra for quality goods



Neutral

48%

3%

49%

I like to shop around before making a purchase



Neutral

14

Price Consciousness

33%

27%

40%

Brand names are more important to me than price



Neutral

66%4%

30%

How I spend my time is more important than how much money I

make



Neutral

15

Social Attitudes

57%

7%

36%

I feel like I have a good work/life balance



Neutral

40%

26%

34%

I enjoy following the political process and campaigns



Neutral

16

Social Attitudes

59%

7%

34%

I am perfectly happy with my standard of living



Neutral

49%

14%

37%

My friends and associates often ask for my advice in financial matters



Neutral

17

Media Attitudes

51%

10%

39%

Advertising directed at children should be taken off TV



Neutral

41%

14%

45%

Advertising for beer and wine should be taken off TV



Neutral

18

General Attitudes

42%

4%

54%

I usually speak even when it upsets people



Neutral

56%

3%

41%

I enjoy taking risks



Neutral

63%

3%

34%

I like to do things that are unconventional



Neutral

19

Eco-Friendly

38%

25%

37%

I concern much for the Environment



Neutral

63%13%

24%

I'm very much concerned about global warming



Neutral

54%

11%

35%

I’m willing to accept a lower standard of living to conserve energy



Neutral

20

Entertainment

48%

13%

39%

I travel for pleasure frequently



Neutral

55%

3%

42%

I'm always looking for new ways to improve my home



Neutral

21

Survey Participation

0

10

20

30

40

50

60

70

Online survey (6 or more

questions)

Phone Survey

Mail (paper) survey

Online poll (1-5

questions)

Mall survey

Focus group

Others None of these in

the last 12 months

%

22

Decision Making Authority

0 10 20 30 40 50 60 70 80

Banking

Clothing

Healthcare

Insurance

Grocery Purchases

Kitchen & Household Appliances

TV, cell phones and computers

Automobiles

%

Not at all

Rarely/At Times

Always/Often

23

Receptiveness to Change

62%

7%

31%

Open for new Health Care Provider with latest training & technologies

Very Likely/Somewhat Likely

Very Unlikely/Somewhat Unlikely

Neither Likely nor Unlikely

65%6%

29%

Ready to purchase recent model automobiles




24


44%

10%

46%

Ready to choose new Insurance companies providing wide range

of offerings




49%

7%

44%

Like to purchase new fashion trends in clothing




25


55%

6%

39%

Interested to purchase recent model kitchen and household appliances




41%

1%

58%

Ready to purchase recent models in handheld electronic devices




26


59%

4%

37%

Comfortable switching to a new bank with better interest rates




61%

4%

35%

If you were doing the grocery shopping, how likely are you to purchase a product you have never purchased before either because it is a

new product or brand of a product you normally buy?

Very Likely/Somewhat LikelyVery Unlikely/Somewhat UnlikelyNeither Likely nor Unlikely

27

Reach more appropriate people in more appropriate ways

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