Iphoneography and the news

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Iphonegraphy and the news Instagram (and others) International Journalism Festival - Perugia - 28-4-2012

description

The slides of the presentation I held on April 28, 2012, at the International Journalism Festival of Perugia about the use of Instagram (and other photo sharing applicatons) to cover news

Transcript of Iphoneography and the news

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Iphonegraphy and the news

Instagram (and others)

International Journalism Festival - Perugia - 28-4-2012

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What do we call iphonegraphy?

Capture moments that can be digitally recorded and shared via iPhone camera apps

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Instagram

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The founders

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Kevin Systrom

Classe: 1983

Laureato a Stanford in Science & Engineering

Durante gli studi conosce Zuckerberg e D'Angelo che stanno lanciando Facebook

Internship a Twitter e Google

Inserito da Forbes nel 2011 nella classifica dei 30 giovani sotto i trent'anni più influenti al mondo

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Michel “Mike” Krieger

Brasiliano, classe 1986

Si trasferisce nel 2004 in California

Laurea a Stanford in Sistemi Simbolici

Internship a Microsoft e Foxmarks poi a Meebo

Alunno del Mayfield Fellows Program (MFP)

Appassionato di design e usabilità

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I Filtri

Image Source - http://www.theatlantic.com/technology/archive/2012/04/a-guide-to-the-instagram-filters-youll-soon-be-seeing-on-facebook/255650/

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Gennaio 2011

http://instagr.am/tags/hashtagname/feed/recent.rss

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Piccolo esperimento con hashtag Festival

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febbraio 2011

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THE BIEBER EFFECT

21 LUGLIO 2011:

Justin Bieber, twitta ai suoi 11 milioni di follower un'immagine scattata con Instagram, accompagnata da un memorabile commento:“L.A. traffick sucks”

- è delirio

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3 aprile 2012 – Instagram debutta su Android

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9 aprile 2012 – Facebook compra Instagram

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Gli Instagramers

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http://instagramers.com/

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http://instagramersitalia.it/

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Trenta gruppi locali “ufficiali”

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ApplicazioniVisualizzare le foto da Web, esportarle, e molto altro

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Visualizzatori

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http://followgram.me

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http://followgram.me/audi

Pagine personalizzate per i brand

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Foto by location 1# - InstaEarth

http://instaearth.me

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Foto by location 2# - InstaMap

http://www.instamapapp.com/

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http://www.pingram.me/

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Esportare le foto

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http://instadrop.appspot.com/

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http://www.scoop.it/t/instagram-sites

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AccessoriTreppiede, stabilizzatori, lenti e obiettivi

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Accessori #1

http://photojojo.com

http://olloclip.comand others...

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Accessori #2

http://joby.com/gorillamobilehttp://www.tiffen.com/steadicam_smoothee_homepage1.html

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Alternative

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Hipstamatic

http://hipstamatic.com/the_app.html

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http://picplz.com/

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PIXLR-O-MATIC

http://pixlr.com/o-matic/

iOS

Android

Web - Desktop

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Post-produzione

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DIPTIC

http://www.dipticapp.com/

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SNAPSEED

http://www.snapseed.com/

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COLOR SPLASH

http://www.pocketpixels.com/ColorSplash.html

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SQUAREREADY

http://ios.fang.co.jp/index_e.html

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NEWS OUTLETS USING

Names, Pros & Cons

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I CONSIGLI DI NBC

l Upload Original Photos l that Share l a Unique Perspective

l Thank and Follow Other l Instagram Users

l Search for User Content

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http://pinterest.com/wsj/wsj-on-instagram/

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Bloggers & Citizen journalistsCome usano Instagram per raccontare storia

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#MediaLebanonTour

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Citizen journalists

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Russia: Il blogger Alexei Navalny & friends nel cellulare della polizia

http://instagr.am/p/XhTGt/

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Ok, news look great with Instagram & Co.

But...

…it's ethical?

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Opportunities

Address an audience of 40 millions and countingl (not considering sharing on other social networks)

l Build a sense of community

Use Instragram to find sources and images to cover breaking news (esp. via the geolocation feature) orl cultural – entertainment events

Add emotion even to “flat” images, such as staffl meetings, behind the scenes, etc

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Risks

l Go for the audience, not for the news

l Making even tragedies “likable” and vintage

l “cheat” the audience (but don't forget Photoshop)

l Standarize

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A conclusion (maybe)

l Be transparent on the device and effect you usel Use Instagram to cover the latest fashion week l Think twice for breaking news and “serious” situations

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GraziePer contatti e approfondimenti:

Blog personale: www.federicoguerrini.com

Blog su La Stampa.it: http://bit.ly/wuMfYT

Sito di Corsi Digitali: www.corsidigitali.com

Twitter: @fede_guerrini