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IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect...
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Transcript of IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect...
![Page 1: IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer.](https://reader035.fdocuments.us/reader035/viewer/2022081602/551aef1f5503465e7d8b4e4c/html5/thumbnails/1.jpg)
iPhone 4 in China 2010by Annegret Liederbach
![Page 2: IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer.](https://reader035.fdocuments.us/reader035/viewer/2022081602/551aef1f5503465e7d8b4e4c/html5/thumbnails/2.jpg)
Current Situation
• Supply < Demand
• Income Effect
• Increase in Purchasing Power
• Chinese are becoming richer
• Enormous Demand
• Market Size
• Consumer Taste/Preferences
• To be supplied soon
![Page 3: IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer.](https://reader035.fdocuments.us/reader035/viewer/2022081602/551aef1f5503465e7d8b4e4c/html5/thumbnails/3.jpg)
Video
![Page 4: IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer.](https://reader035.fdocuments.us/reader035/viewer/2022081602/551aef1f5503465e7d8b4e4c/html5/thumbnails/4.jpg)
GraphShift in Supply and Demand of iPhones in China (2009-
2010)D1: Demand Curve of iPhone 3GSD2: Demand Curve of iPhone 4S1: Supply Curve of iPhone 3GSS2 (Possible): Possible Supply Curve of iPhone 4E1: Market Equilibrium Price of iPhone 3GSE2: Market Equilibrium Price of iPhone 4E3 (Possible): Possible Market Equilibrium Price of iPhone 4
![Page 5: IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer.](https://reader035.fdocuments.us/reader035/viewer/2022081602/551aef1f5503465e7d8b4e4c/html5/thumbnails/5.jpg)
Stakeholders: Both
![Page 6: IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer.](https://reader035.fdocuments.us/reader035/viewer/2022081602/551aef1f5503465e7d8b4e4c/html5/thumbnails/6.jpg)
Stakeholders: Losers
![Page 7: IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer.](https://reader035.fdocuments.us/reader035/viewer/2022081602/551aef1f5503465e7d8b4e4c/html5/thumbnails/7.jpg)
Stakeholders: Unknown
![Page 8: IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer.](https://reader035.fdocuments.us/reader035/viewer/2022081602/551aef1f5503465e7d8b4e4c/html5/thumbnails/8.jpg)
Problem
Sup
ply
Dem
and
This is a problem.
Give me my phone!!
![Page 9: IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer.](https://reader035.fdocuments.us/reader035/viewer/2022081602/551aef1f5503465e7d8b4e4c/html5/thumbnails/9.jpg)
Alternatives: Producers
vs.
Increase Production Speed Maintain Current Production Speed
![Page 10: IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer.](https://reader035.fdocuments.us/reader035/viewer/2022081602/551aef1f5503465e7d8b4e4c/html5/thumbnails/10.jpg)
Alternatives: Consumer
vs.Supply in progress. Please
wait...
Wait for the iPhone 4 Buy a different phone
Use iPhone 4 with SIM Card
![Page 11: IPhone 4 in China 2010 by Annegret Liederbach. Current Situation Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer.](https://reader035.fdocuments.us/reader035/viewer/2022081602/551aef1f5503465e7d8b4e4c/html5/thumbnails/11.jpg)
Final Decision: Consumer
Pros
Get the benefits of iPhone 4
Good for increasing patience
Cons
Takes time
Wait for the iPhone 4
Final Decision: Producer
Increase Production Speed