Welcome.@propelicsIntroduction to iPad Use in the Enterprise

Q:How do Businesses realize the potential value of the iPad?

@propelics #iPadEnt

55 million iPads sold to date.

67% of all iPads are being brought to work.

Source:  Apple  &  IDG  Research  2011@propelics #iPadEnt

Everyone wants iPads, but most companies aren’t sure what to do with them.

Maturity timeframe

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Email, Calendar, ContactCIO Concerns

Value gap

Anticipated ValueNovelty and Hype

Real Value Delivered

Customer EngagementRevenue GenerationShorten Sales CyclesCross/Up SellMobile as “add on” to Strategy

Device excitement

Innovation excitement

Value excitement

Customer Interaction InnovationNew Business ModelsChanging Work PatternsMobile is Central to Strategy

@propelics #iPadEnt

Disruptive Change

Impact on the Enterprise?

5 Emerging Challenges:

1. Consumerization + BYOD2. Managing Demand3. Finding the Value4. Simplifying the Enterprise5. Securing the “Mobile

Enterprise”@propelics #iPadEnt

1. Consumerization + BYOD

Support my iPad

Build a Strategy Beyond Blackberry

Employee Demand for Apps

97%of  organiza*ons  indicated  that  either  some  or  all  of  their  employees  had  

employee-­‐liable  devices

Source:  AppCentral  Survey  2011@propelics #iPadEnt

Business Intelligence

CRM

ERPTraining

Document viewer Videos

Executive Team

Signature captureBoard of Directors

Mapping/Navigation

email/calendar

Ports of custom apps

Field Service

Quote/OrderingPersonal Productivity

Sales

Virtualization

2. Managing Demand

Finance

SharePoint

3. Finding the Value

AppStore™Apps

EnterpriseSingle

Purpose ?@propelics #iPadEnt

4. Simplifying the Enterprise

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Complex Enterprise and the Simple Elegance of the iPad

@propelics #iPadEnt

5. Securing the Mobile Enterprise

Devices Data

Network Applications

Mobile Enterprise Asset Management

User Policies

Business Rules

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Compliance Audit

Active Monitoring

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@propelics #iPadEnt

5 Tips for Your Strategy

1. Think Beyond Customer Apps2. User Experience is Everything3. Think Scenarios, Not Point Apps4. An App is Not a Strategy5. Begin Your MDM Roadmap

@propelics #iPadEnt

1. Think Beyond Customer Apps

@propelics #iPadEnt

Customer Employee1 on 1

Partner Reseller

2. User Experience is Everything

Augment the Environment

Foster Interactions

UX ≠ UI

Build Apps that Create a Call-to-Action

@propelics #iPadEnt

3. Think Scenarios, Not Point Apps

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Canvas&App&

Context&Based&Scenarios&

Tell the story, answer questions, build a relationship, close the transaction

Enterprise SystemsDocuments and Presentations

Video

FormsSignature

Account Opening

4. An App is Not a Strategy

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Scenario Identification

App Prioritization

Roadmap of Value

Avoid the “One and Done”

@propelics #iPadEnt

5. Begin Your MDM Roadmap

Policies

Metrics

Governance

Technology@propelics #iPadEnt

A:Challenge Traditional Customer InteractionsFocus on Scenarios, Not ApplicationsDefine the Business BenefitGet Started Now

iPad App Strategy Kickstart

iPad App Rapid Prototyping

MDM Strategy Kickstart

@propelics #iPadEnt

What Apps do we build and why?

What order?

iPad App Strategy Kickstart• 1 Week Process• Business & Technology Focused• Innovation Strategy, Ideation, Concept

Generation, Convergence, Roadmap• Deliverables:

• Business Drivers and Value Metrics• Prioritized iPad App Portfolio• Storyboards for Candidate Scenarios• Final Presentation:

• Key Findings• Prioritized iPad App Scenarios• Short Term & Long Term Recommendations• Detailed Plan for Next Steps

How can we quickly

prototype our App idea?

iPad App Rapid Prototyping• 1 Week Process• Rapid Prototype of App Idea• Innovation Drivers, App Concept, Mockups

and Storyboard, Business Case, Technology Constraints, App Build Planning

• Deliverables:• Business Context Document; Drivers and Business Model• Scenario Document - Interaction Diagrams• Mockups and App Prototype (iPad Storyboard)• High Level Business Case• High Level Technical Architecture• Cost Estimate and Timeline• Executive Readout Presentation

How can we quickly

manage and govern diverse

mobile devices?

MDM Readiness Workshop• 1 Week Process• Enterprise MDM Readiness Workshop• Identify Current Needs, Examine

Existing Policies, Rank Maturity vs. Reference Model, Readiness Roadmap

• Deliverables:• Business Context Documentation• Maturity and Capability Ranking• Gap Analysis and Recommendations• Policies Document• PUGH Matrix• Short list of MDM Vendors for Package Evaluation

Learn Morewww.propelics.com

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