IPA 2010 Technical Conference - SAAS and the Cloud
-
Upload
jeffrey-stewart -
Category
Technology
-
view
583 -
download
1
description
Transcript of IPA 2010 Technical Conference - SAAS and the Cloud
SAAS AND THE CLOUD
PANEL
Jeffrey StewartPartner, CTOTrekk Cross-Media
Andrew SimmonsVP Business DevelopmentThe Social Print Experiment
Wayne SadlowskiWorldwide Channel ManagerAdobe Scene7
WHAT IS CLOUD COMPUTING?
• Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like the electricity grid. (Wikipedia}
SOFTWARE AS A SERVICE
• (SaaS, typically pronounced [sæs]) is software that is deployed over the internet. With SaaS, a provider licenses an application to customers as a service on demand, through a subscription or a “pay-as-you-go” model. {Wikipedia}
ADVANTAGES
• Lower Workstation Costs• You need less capacity and performance
• Reduced Software Cost• Typical services providers have scale you do not• Operational expense vs. capital investment
• Instant software updates• Your IT staff does worry about update cycles
• Increased data reliability• Vendors typically have superb redundancy built in
• Device independence• Mobile workers can have access from many locations
• Scalability• You rent what you need
COMMUNICATION
• Technology• Voice, Messages, Data, Content
• Suppliers• Verizon, AT&T, Facebook, Google,etc
• Skill• Reading; Writing; Computing and ICT Literacy; Career and learning
self-reliance
COLLABORATION
• Technology• File Sharing, Screen Sharing, Remote Presence, Wiki
• Suppliers• Microsoft, Cisco, Adobe
• Skills• Reading; Writing, Arithmetic; Collaboration, teamwork, and
leadership; Cross-cultural understanding; Creativity and innovation; Communications, information, and media literacy
COORDINATION
• Technology• ERP, SFA, PM
• Suppliers• SAP, Intuit, Adobe
• Skills• Writing, Arithmetic; Critical thinking and problem solving;
Collaboration, teamwork, and leadership
CONTROL
• Technology• Requirement, Production Management, Version Control,
Deployment Management, Measurement, Reporting
• Suppliers• Microsoft, IBM, Google, Amazon
• Skills• Arithmetic; Creativity and innovation; Computing and ICT literacy;
Career and learning self-reliance
SOCIALPRINTEXPERIMENT.COM
12
Introducing Adobe Scene7
13
ADOBE SCENE7 INTRODUCTION
Hosted Cross-Media Publishing Platform
Broad, scalable, integrated solutionsDynamic Imaging, eVideo, eCatalog, Media Portal, Web-to-Print, & moreSuperior SaaS infrastructure, reliable, performance optimized
Market Leader Selected by hundreds of clients and partners worldwideIncluding retailers, manufacturers, media, services, technologyPart of Adobe Systems, leveraging core technologies
Cross-Channel Impact
Deliver to Web, email, print & devicesEnables multi-channel campaigns and social sharing
Proven ROI Grow revenues while reducing costs Automating rich media management, publishing, and serving
Industry Validation
Primary partner to large network of technology leadersSystem integrators, agencies, eCommerce, email, CDN
14
Scene7 Solutions Create Great Experiences…
15
ADOBE SCENE7 CROSS-MEDIA PUBLISHING WORKFLOW
Seamlessly integrates with existing systems and workflow
16
Adobe Scene7 Capabilities: Enables web-to-print solutions (personalized print
products & localized marketing materials) Design template & tag variables (inline text, images,
graphics) in Adobe CS desktop apps (ID, AI, PS) Upload of native files from within CS desktop app Refine, preview variables, publish for custom URL Custom end-user application API and framework,
output to print (PDF) or web (SWF, image) Leverages Adobe proprietary imaging, color and text
technologies (ATE, ACE, AGM, Cooltype)
Select Customers: National Pen: “Scene7 has enabled us to cost-
effectively deliver a truly personalized online shopping experience for our customers.” – David King, VP Imaging
QVC: Increased click-thru up to 2x vs control group Shop.org: Email & print campaign increased
registrations 200%
Web-to-Print
Examples
17
ADOBE SCENE7 TEMPLATE PUBLISHING ADVANTAGES
Cost-effective cross-media publishing for web, print, email, mobile
Control all media production and publishing in-house
Centralized, brand control through approved, easily published templates & other assets
Reduced creative time & costs supporting marketing & sales channels – through decentralization
Ease of use and integration
Simple, instant-on, “self-serve” hosted environment, universal access
Open APIs to build branded custom branded web form applications
Single vendor for high-quality results
Integrated Adobe tools and services to create, manage and publish assets anywhere
Increased flexibility with template design, using Photoshop, InDesign, or Illustrator
Leverages Adobe proprietary imaging, color and text technologies (ATE, ACE, AGM, Cooltype)
Leverage Flash, Flex, AIR technologies to deliver engaging user experiences
Maintain content fidelity from desktop design to published output
18
Q&A