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EE--BusinessBusiness

For GGSIPUFor GGSIPU –  – MBAMBA

FebFeb--March 2011March 2011

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AgendaAgenda IntroductionIntroduction

ApplicationsApplications

EE--biz Modelsbiz Models

EE--biz Strategy and Planbiz Strategy and Plan Security IssuesSecurity Issues

PaymentsPayments

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Key Text BooksKey Text Books Schneider Gary P. and Perry, James T (1stSchneider Gary P. and Perry, James T (1st

Edition 2000). Electronic Commerce. ThomsonEdition 2000). Electronic Commerce. ThomsonLearning.Learning.

Whitley, David (2000). eWhitley, David (2000). e--Commerce Strategy,Commerce Strategy,

Technologies and Applications. Tata McGrawTechnologies and Applications. Tata McGrawHill.Hill.

Bajaj,Bajaj, KamleshKamlesh K and Nag,K and Nag, DebjaniDebjani (second(secondedition). Eedition). E--Commerce: The Cutting Edge ofCommerce: The Cutting Edge ofBusiness. Tata McGraw Hill, PublishingBusiness. Tata McGraw Hill, PublishingCompany Ltd., New DelhiCompany Ltd., New Delhi

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Key ReferencesKey References -- PearsonPearson LaudonLaudon andand TraverTraver -- Ecommerce 2011Ecommerce 2011

Turban, Electronic Commerce 2010Turban, Electronic Commerce 2010

CheffyCheffy, David,, David, EbusinessEbusiness and Eand E--

commerce managementcommerce management -- strategies,strategies,implementation and Practiceimplementation and Practice

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Key

Partners

Cloth

Manufacturers

Key

Activities

Marketing

KeyResources

Multiple Sources

Value

Propositions

Good Quality forPrice

Customer

relationships

Trust

Quality

Channels

Brick and Mortar

Customer

Segments

Families

Cost Structures

Stores, Employees, Distribution, Manufacturers

Revenue Streams

Direct Sales

Business Model Analysis CanvasBusiness Model Analysis Canvas –  – 

As is / ToAs is / To--bebe

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A Few Classic ExamplesA Few Classic Examples

ATMsATMs

Airlines ReservationsAirlines Reservations

DHLDHL

DellDell Amazon.comAmazon.com

eBayeBay Book my ShowBook my Show

EE--ChoupalChoupal

UIDsUIDs …………

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A Few Classic ExamplesA Few Classic Examples

Barack Obama – Used Social

networking heavily duringpresidential elections

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A Few Classic ExamplesA Few Classic Examples

•A ‘mockumentary’ by Ramesh Sippy Entertainment.•The film makers used digital cameras and digital release toproduce and distribute the film

•a low investment, low risk model

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A Few Classic ExamplesA Few Classic Examples

•In news for reaching stateof Bankruptcy

•San Francisco Chronicalstarted massive cost cuttingspree after facing drop inprint circulation

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A Few Classic ExamplesA Few Classic Examples

A joint venture worth 100

crore

Agricultural / Rural Banking

through mobile

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A Few Classic ExamplesA Few Classic Examples

• Secondlife.com

•Offers a 3D virtualworld for interactions,

seminars, chats etc.•Most ivy companieshave their islands

here to organize tradeshows etc.

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IT is Pervasive and UbiquitousIT is Pervasive and Ubiquitous

Individual

Organizational

Social / 

Global

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Enterprise Solutions Framework Enterprise Solutions Framework Extended

Enterprise

Customer

SupplierTransactions

Marketing

Communication

Ecosystem

Development

Market Facing

Systems

Integrated

Enterprise

Enterprise Data

Systems and

Apps

Enterprise –

wide

Communication

Enterprise

Knowledge

Mgt

Enterprise

Process

InnovationAutomated

Work Group

Workgroup

Data Systems

and Apps

Workgroup

Communication

Workgroup

Collaboration

Workgroup

Process

Innovation

EmpoweredIndiv

Data CreationAccess and

Usage

InformationAccess &

Authoring

Trainig, Edu.And Expertise

WorkflowIntegration

Data Information Knowledge Work

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EE--Biz ContinuumBiz Continuum

E-Business

E-CommerceInformation

Sharing &

Knowledge