IP 101:Why Startups should

care about IP from Day OneMaximize Valuable Strategic Assets | Minimize Risk

Mention:

@traklight

@maryjuetten

Hashtag:

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Got intellectual property?

Why care…

100% of all companies have IP.

Capturing innovation

(and thus value) is hard.

Over 80% of a business’

value is in their IP.

IP theft costs US

companies $300 billion

annually

700K new startups

annually

vs.

20% protected IP

after 1st year

Exclude competition:

Attract investment (including crowdfunding);

Leverage and license.

When do you need

an IP strategy?

Avoid IP loss,

infringement,

or business failure.

When do you need

an IP strategy?

Patents

(Utility & Design)

What is IP?

Copyright ©

What is IP?

Trademarks

TM SM

What is IP?

Image courtesy: Shelby Asistio

®

Trade Secrets—

unsung heroes

What is IP?

Image courtesy: Beverley Goodwin

IP Misconceptions

IP is just for tech startups or tech

companies, and patents are the

only IP for inventors.

IP Misconceptions

Trade secrets are the easiest to

protect because there is no

registration.

IP Misconceptions

You can copy anything

without a copyright ©

IP Misconceptions

You can copyright an idea.

IP Misconceptions

Domain = TM

IP Misconceptions

If I pay for it, I own it.

IP Misconceptions

Patents mean right

to make or sell.

IP Misconceptions

Software

Restaurant

Branding

Prototype

Name

Image courtesy: MG Siegler

Homepage

Questions????

Follow me @traklight

@maryjuetten

Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice.

Please consult with an attorney before making any intellectual property protection decisions.