Building IoT product 101

Eran Shlomo, IPP tech lead, Haifaeran.shlomo@intel.com ©

About me

Haifa IoT Ignition lab and IPP(Intel ingenuity partnership program) tech lead. Intel Perceptual computing.Compute, cloud and embedded expert.Maker and Entrepreneur (Cloud/IoT, Smart Home, Wearables). Focus on Data science and Machine learning in recent years

Agenda

The evolution of makersDo I want to go to market ?Framing your productSelecting development stack“Mass” ProductionGoto market

The evolution of makers

I want to learn

I have an idea

Prototype

Go to market

Do I want to go to market ?

What is my market ?• Size• ASP • Volume

Who are the customers ? • Basic usage• Alternatives

Do I have business ?• Margins• Initial capital

Frame your productBOM, BOM (And BOM)

Power & Performance

Form factor

Connectivity & Security

Selecting development stackFavor TTM over scale • Small chance you need “Big Data” • Use “stuff as a service” all the way.

My Basic MVP stack• MQTT messaging, Firebase as realtime

status, Elastic as basic analytics. • API yourself (Nodejs, express,…).

Data is the new oil• Data worth money, Its your leading IP.• Extracting the value is extremely difficult. • Data science can probably boost your value.

“Mass” productionVolume matters• 3D print: Low volume manufacturing still not

there• Electronics is easier – Your BOM will take a hit

though (and its probably ok). Pilot and experiment • Plan for iterations, stabilize production, yield

and sale cycle.• Make sure you can sell

inventory(Kickstarter?)

Scale is hard • Certificates, standards, ROMs, testing • Marketing cost takes margins down• Customers, returns, shimpents

Go to marketProbably the most important part for every startup

Sell it before you make it.

Can you get orders pre-production ?

Time to raise funds and make it a day job.

Summary

• Making is fun, going for product requires more.

Product

• Validate your customers and model before.

Customers

• Build it lean, no one failed due to slow scale.

Plan

eran.shlomo@intel.com