IoTFarm 2 Mouth

(F2M)

SMART FARMING for Healthy FOOD

Belgrade 2015

OKI-DOKI GROUP

Lamia, Jacek, Giuseppe, Vladimir, Milos, Dusan, Krzysztof

Healthy Food = Healthy You

Which one is you

F2M

Healthy Food supply Chain

Animal and crop farms and fisheries

Storages, warehouse and cold houses

Transport and distribution

Market centers and retail centers

Consumers and food services

F2M

Players in bussines environementFarmers Gastronomy Manufacturers

ConsumersLogistics companies

Vets

F2M

Healthy Food Solution

SMART

Logistics

SMART FARMING =

Devices + Application

SMART FOOD

Awarness

IoT Farm 2 Mouth(F2M)

F2M

Quality control for farmers, gastronomy, shops and consumers.

Project scope

Care for environment

Promotion of healthy foods

One cloud platform for whole lifecycle between farmer to consumer FARM2MOUTH

Application accessible between existing business partner

Unification and visualization of process between all players,

Certification possibility

F2M

What is F2M?SMART

FARMING- Sensing , monitoring controlling and managing the farm - Animals healthcare supervision- Useful reports- Marketplace for farm products

SMART Logistics

- Fast transport – are the products fresh?- Prediction of food transportation needs- Ordering proces between farmers and gastronomy/shops

SMART FOOD Awareness

- Better Quality and healthy FOOD produced on farms- Knowledge's about where and how our food comes- Promoting restaurants/shops that have fresh and healthy

products

F2M

Devices

Soil moisture

Temperature

Humidity

Wind

Rain

Weather conditions

Motion sensorsLight

Air polution (dust and polution gases)

Sensors

Electric valves

Lights

Actuators

Electric switches

CamerasOther

RFID tags for animal identification and monitoring

Drones

F2M

Business model

6. Free for consumers!!!

1. One time fees from farmers Devices Customization

2. Monthly fees from farmers 3 levels depending on functionalities and/or size of a farm

3. Transaction commission (marketplace)

4. Payments for visibility and positioning on the portal from:

• Shops• Gastronomy• Food manufacturers

5. Advertisements (for example fertilizer producers)

F2M

Do not aim at healthy food promotion

Competition

Low number of cloud solutions

Not much of IoT usage

Only farm management - do not cover whole supply chain

SWOT analysisSTRENGHTS

• Covers all supply chain from producers to consumers

• Innovative and advanced technology• 6 target groups• Innovative business model

WEAKNESSES• Too much technology • Too complex system - will require

a lot of marketing effort

THREATS• Competition my appear• Systems that cover partial areas

of interest are available on the market

• Is the market ready to pay?

OPPORTUNITIES• Healthy food is becoming an issue for

society• People want to be healthy and look

good• Farmers will need support in order to

improve their efficiency• A chance to differentiate for farmers,

shops, food producers and gastronomy

SWOT

In IoT era there is a strong proliferation of platforms to manage things Platform focused too often on the hardware, protocols, APIs, and technical aspects

Functionalities are fixed at the design time BUT needs evolve along the time

New customers needs require requests for new functionalities = new customer investments

We propose a flexible IoT platform that: Follows new user requirements along the time

Allows end users without skills in computer

programming to ‘develop’ new parts of platform

A flexible platform

High-level customizationEnd users can exploit visual mechanisms to customize platform to provide different environments to each stakeholders (farm employees, veterinary, etc.): Functionality Widgets

Deep-level customizationEnd users can exploit visual mechanisms to add domain specific knowledge not available in the platform at design time, to create new: Alerts (e.g. IF sensor#1.temperature > threshold THEN alert admin) Behaviors (e.g. IF sensor#2.soil_humidity < threshold THEN turn on sprinkles) Widgets (plot sensors data on a specific visualization like map, graph, time series, etc.) Mashups with external APIs (e.g. wheatear forecasts, Google Drive, Google Maps, social networks, etc.)

F2M

Live DEMO-Running prototype with few sensors-Can be integrated with SocIoTal and IoTLab-Installed on Microsoft Azure

F2M