IOT Communications Network for Data - Trescimo · 2015-10-27 · IOT Communications Network for...

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IOT Communications Network for Data Introduction to the Sigfox Technology Business Development and International Product Strategy Barcelona, June 10, 2015

Transcript of IOT Communications Network for Data - Trescimo · 2015-10-27 · IOT Communications Network for...

IOT Communications Network for Data

Introduction to the Sigfox Technology

Business Development and International

Product Strategy

Barcelona, June 10, 2015

Summary

1 Internet of Things

2 Sigfox Technology

Internet of Things1

1. Internet of Things

Business Development and International 4

Facts, Trends and Vision

More connected things than people in 2020.

Nike+ has registered more than 5,6 billion steps.

Most of cell phones in Spain are smartphones.

Analysts predict a global population of 8 billion people on the planet with 50 billion of connected devices by 2020.

Since its launch in 2006, the Nike Plus platform has registered 5,6 billion steps burning more than 662 million calories in the process.

Statistics show that the market penetration of smartphones in Spain has reached 80% in 2013 increasing from 59% in 2012 and 39% in 2011.

1. Internet of Things

Business Development and International 5

For a smarter life …

Keep streets clean

Products like the cellular communication enabled Smart Belly trash use real-time data collection and alerts to let municipal services know when a bin needs to be emptied.

My city

Light your home in a new way

Web enabled lights like the Phillip's Hue can be used as an ambient data displays. Glow red when my bus is 5 minutes away. These multi-functional lights can also help you to reduce electricity use or help to secure your home while you are away by turning your lights on and off.

My home

Remember to take your meds

GlowCaps fit prescription bottles and via a wireless chip provide services that help people stick with their prescription regimen, from reminder messages, all the way to refill and doctor coordination.

My body

1. Internet of Things

Business Development and International 6

To gain in efficiency …

My cityMy homeMy body

Find a parking place

With the use of installed sensors, mobile apps, and real-time web applications, cities can optimize revenue, parking space availability and enable citizens to reduce their environmental impact by helping them quickly find an open spot for their cars

Get the most of your meds

The ingestible pill sensor is powered by contact with your stomach fluid and communicates a signal that determines the timing of when you took your meds and the identity of the pill.

Heat your home efficiently

Smart thermostats like the Nest use sensors, real-time weather forecasts, and the actual activity in your home during the day to reduce your monthly energy usage by up to 30%, keeping you more comfortable, and offering to save you money on your utility bills

1. Internet of Things

Business Development and International 7

More devices per personeBook readers, Music players, Gaming consoles, Cameras, Home appliances, In-car entertainment, etc, …

Addressing IndustriesTraffic systems, Automotive, Transport and logistics, Utilities, ATM, Point of Sales, Vending, Monitoring and Control, etc, …

Optimized for M2MFuture applications and services on specific networks.

50 billion of connected devices

1. Internet of Things

Business Development and International 8

Smart MeteringElectricWaterGasInfrastructure

Smart BuildingHome SecuritySmoke DetectorsSecurity SystemsHVACHome Appliance

Geo-location and TrackingVehicles TrackingInsurance and Safety

Smart CityParking ManagementStreet LightWaste ManagementAsset Monitoring

Industrial and AutomationFactory ControlProcess AutomationAsset Monitoring

Environment and AgricultureAir Quality MonitoringIrrigation SystemPrecision AgricultureIndustrial Farm

IoT and M2M use cases need low bandwidth data connectivity …

… but these applications are defined by other requirements.

Specific Requirements

1. Internet of Things

Business Development and International 9

Is MNO network and business ready to scale to billions of connections ?

2G|3G|4G Technology

1. Internet of Things

Business Development and International 10

Wireless Sensing network

Machine-to-Machine Technology

Opportunities

Large scale network with many nodes Increase reliability by reroutingMobility and nomadic applications Unattended areas for specific use cases

LAN communications services are implemented through WSN networks of small devices that communicate to each other through a specific intermediate layer of concentrators, bridges, routers and gateways.

Problems with Mesh Networks

Complex network topology Delay and latency Dedicated local network Limited scalability

Zigbee WiFi Bluetooth

1. Internet of Things

Business Development and International 11

LPWA – Low Power Wide Area

Market Challenges Business Challenges

Long Range and High Coverage.Product lifecycle.Roaming operations.Non-core business for MNOs.

New business models.New economics in terms of prices and profitability.

The Solution should comply with the connectivity specifications forInternet of Things.

Yearly subscription for connectivity costs few euroswhich permits a sustainable scalability to millions of devices.

The IOT network provides an universal coverage to objects and devices without the need of complex configuration.

Energy consumption for communications allows battery powered devices to last years in operation.

Low Cost SubscriptionLow Energy ConsumptionLong Range Coverage

New category of technology for communications network optimizedfor Internet of Things connectivity services.

1. Internet of Things

Business Development and International 12

Access network technology for communications services

Short Range 100 metresPower Supply – BatteryDevices Communications

Long Range 5 – 15 kmLong life BatteryInternet of Things

Long Range 1-5 km Power Supply – BatteryM2M Applications

Low Power Wide AreaLAN Network Cellular Telephone Network

Functional benefits andOperations advantages of an IOT network based on Sigfox technology

Long range : Global coverage with good indoor penetration in urban area.Low cost : Subscriptions from few euros year.Low energy : Long life Battery Low traffic : Short data messagesEasy configuration : No bridges, no gateways, …Dedicated network for data : Security and Integrity of data messages.

1. Internet of Things

Business Development and International 13

Innovative Solution

A specific communications network providing universal connectivity and objects for the Internet of things, re-inventing the connectivity technology, lowering prices and energy consumption for connected devices.

The technology solutions is based on a telecommunications network that is completely independent of any existing cellular networks with a nationwide coverage.

An innovation company who developed a connectivity technology specifically designed for battery powered objects and devices to provide a reliable internet connection complying the major constraints of the Internet of Things.

A vision of global data communications operator with a presence in different countries, increasing the footprint in 60 countries within the next five years.

1. Internet of Things

Business Development and International 14

Network Coverage in Europe

SNO – Sigfox Network OperatorIn each country, Sigfox collaborates with a local telecommunications operator for network deployment and connectivity services commercialization.Additionally, early adopter cities provide local network coverage for IOT applications : München in Germany, Warsaw in Poland, Milano in Italy, Seoul in South Korea and San Francisco in the USA.

Worldwide RoamingLPWA technology opens up an opportunity of new horizontal players like Sigfox to become an IOT operator of a global network, unleashing the potential of IOT to fill the gap in the transition from M2M to IOT with roaming capabilities across the global network.

Connecting people for a better life.

Business Development and International 15

400k sessions a month

for Wi-Fi connections

99% Spain population

watching digital television

10m homes will use

smart devices

+3bn minutes a year

of mobile internet

+2m hours a month

listening to radio

Sigfox Technology2

2. Sigfox Technology

Business Development and International 17

Cellular Network with UNB-Ultra Narrow Band Technology

Low bandwidth wireless communicationUltra narrow band patented technology(UNB)Transmission data rate ~100 bpsSensitivity at -145dBm; Budget link160 dB vs 120-140 dB with GSMShort messages of 12 bytes payload

Two-way communications

Compatibility with standard Sub-GHz chipsets

Operating in ISM bands in ITU regionsETSI regulation limited to 140 messages of 12 bytes (~100 characters) / object / day

Frequency spectrum from 1Mhz to 1Ghz868 MHz in Europe915 MHz in USA

2. Sigfox Technology

Business Development and International 18

Network Topology- Infrastructures

ConnectedObjects Base Stations

Cloud PlatformSigfox

Business Applications

2. Sigfox Technology

Business Development and International 19

Connectivity Solution with Sigfox Technology

Technology Specifications

Low cost and small size devices Low power consumption Unlicensed radio bands Scalability : support large number of nodes Flexibility : simple deployment and network extension

Competitive Benefits

Specific network designed for IoT connectivityWide area coverage Indoor coverage expanding use cases Low energy consumption : up to 12 years on 2,5 Ah power battery Technology available on standard chipset for wireless connectivity. Easy integration to the service platform through API and web services. Green technology with low impact electro-magnetic radiation Security and Integrity of data Carrier grade Quality of Service Vertical solutions on the market

2. Sigfox Technology

Business Development and International 20

Value-chain positioning

Value proposition

Global operator for data and short messagesTechnical support to the ecosystem companiesStandard chipset technology available in the marketSigfox certified chipset, transceivers and devicesOut-of-the box connectivity

Metering OEM

Elster

Arad

NN

Modem

TD

Telit

NN

Silicon

ST Silabs TI Semtech

Example : Smart metering for water utilities

Thank You

cellnextelecom.com

Applications and Use Cases3

3. Applications and Use Cases

Business Development and International 23

Vertical Markets and Ecosystem

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Data Management and Analysis

Communications Services

Sensors and Data Acquisition

Services and Applications

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SEC

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3. Applications and Use Cases

Business Development and International 24

Car park management system explained as an example.

The example presented is a car park management system in a smart city context designed to help drivers to find a parking lot dynamically allowing the authorities to gain in efficiency and quality of services for its citizens.

Business Development and International 25

Conventional solution using M2M technology for Smart Parking

Mesh network topology.

Communication from Sensors to Repeaters

Communication from Repeaters to Gateway

3. Applications and Use Cases

Business Development and International 26

Use case gaining in efficiency and optimization

3. Applications and Use Cases

Business Development and International 27

M2M Technology versus Sigfox LPWA Technology

Data Management and Analysis

Communications Services

Sensors and Data Acquisition

Services and Applications

ECO

SYST

EM

Easy Integration

Data Integrity

Low cost

Low cost and Low energy

Problems with Mesh Networks

Complex network topoloy Delay and latency Dedicated local network Limited scalability

Solution with Sigfox

Simple network topology Low delay Global coverage network Low energy consumption High sensitivity

3. Applications and Use Cases

Thank you again.

cellnextelecom.com