ion Structure of PR

8/6/2019 ion Structure of PR

1/15

Organisation Structure Of PROrganisation Structure Of PR


2/15

Organisation StructureOrganisation Structure

It is a frame in which people work collectively in order to

achieve very defined objective.

Organisation is a structure which acts as a base for theconduct of business activities efficiently & in orderly

manner.

Organisation structure specifies which individuals will workas subordinates to which superiors .

It also defines interpersonal relationship that should exist

between individuals & work in various jurisdictional levels


3/15

3


4/15

Role of Public Relation ManagerRole of Public Relation Manager

To help management in preparing ,interpreting adopting &

evaluating the policies & programme.

Design effective performance appraisal system.

To develop an effective internal & externalcommunications system.

To convey & interpret to the management different

information on public attitudes and views about the

company. To instruct the companys financial advertising agents on

all matters relating to annual reports.


5/15

Different areas of Public Relation

Manager

Different areas of Public Relation

Manager

Writing

Editing

Placement

Planning & Preparation of special events

Typography, layout and technical broadcasting & film

Speaking

Counseling and advising for long range communicative

effort

Institutional advertising


6/15

Public Relations DepartmentPublic Relations Department

House Journals

Media

Communication

Press Relations

Writing & Editing

Area Division


7/15

Functions of PR DeptFunctions of PR Dept

Policy

Publicity

Relations with government

Community Relations

Shareholders relations

Product Publicity

Employee Publication

Promotions Programmes


8/15


9/15

Growth Of PRGrowth Of PR

Effective brand building holds the key success for any

major business.

The economic bloom that India experienced last decade

saw the birth of numerous business which were introducedfor the first time in the Indian.

Eateries like McDonalds, Dominos which were highly

successful in the west opened up their markets in India

It was Public Relations that played an important role.

Holding press releases, media meets and hosting events

to promote the same saw the entire coverage being

spread out to every corner in the country, either through

newspapers or television channels.


10/15

In House PRIn House PR

ChiefExecutive

Chief OfPublic

Relation

Deputy chiefOf PublicRelations

PR Set Up House

Journal

Corporate

PR

Print

Publications

Media

Relations


11/15

PROS Of In-House PRPROS Of In-House PR

Direct access to decision makers within the organisational

framework.

Management can ensure value for money & time spend on

PR activities. Maintain good relations with emphasis on people aspects

at all levels of working.

Can protect the interest of the organisation better at time

of crisis communication, investors relations & consumers

communication.


12/15

PR Consultancy In IndiaPR Consultancy In India

Approachcom

Banana Brand Work Company

Empowered Solutions identity brand consultants


13/15

Pros of PR ConsultancyPros of PR Consultancy

They are like advertising agencies who can be done away

with if found inefficient .

They provide unbiased and impartial services facilitating

correct assessment of the situation by the management. They have a location advantage enabling companies

situated at distant places for maintaining the line of contact

with government, media & other agencies

They are better equipped to collect a host of informationfrom varied sources .

They possess wider range of experience and exposure .


14/15

20 Point PR Agenda20 Point PR Agenda

Prepare programme in written form and fixing targets inorder to fulfill defined objectives.

Develop good relations with the media

Dissemination of professionally written news, photographs

and featured stories to all media. Holding press conference professionally.

Maintain a media information system

Arranging interviews of management with press, radio and

television Maintain a photographic unit and a picture library

Editing & producing house journals

Writing & producing print material such as annual reports

etc


15/15

Cont Cont

Handling PR sponsorships and surveys.

Organising PR exhibitions & representing the organisation in various

outside meetings.

Commissioning audio visuals such as slide presentation documentary

films.. Attend sales & dealer conferences

Planning ,developing & executing PR

Maintaining contact with the oragnisations and special groups

Analysis of feedback and evaluation of the results.

Indentify existing and potential investors, audiences.

Investors relations and financial communications depending on the

nature of business

Understand the key issues of corporate communication

ion Structure of PR

Documents

Transcript of ion Structure of PR