ION GENERATION OF GORENJE FRIDGE FREEZERS
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ION GENERATION OF GORENJE FRIDGE FREEZERS Marketing communication support
description
ION GENERATION OF GORENJE FRIDGE FREEZERS. Marketing communication support May 2014. Overview. 1. Overview of POS For end consumers Price list for dealers Education materials Banners for dealers Web. 1. Overview of POS. POS – carpets. 2. - PowerPoint PPT Presentation
Transcript of ION GENERATION OF GORENJE FRIDGE FREEZERS
PowerPoint Presentation
ION GENERATION OF GORENJE FRIDGE FREEZERSMarketing communication support
May 2014
1OverviewOverview of POS
For end consumers
Price list for dealers
Education materials
Banners for dealers
Web
1. Overview of POS
2POS carpets
ORDERS:1 per order2 per orderWith [email protected] the shop, arrows will guide the customer to our fridges, which is decorated with a squared carpet in front of the fridge.
2POS PRODUCT OUTSIDE STICKERS
1 ALL MODELS2 MODELS WITH NO FROST PLUS3 MODELS WITH A++4 MODELS WITH A+++PRODUCT STICKERS APPLICATION:
In front of the product, the customer will get a quick overview of energy class and info regarding IonGeneration and website.
POS - PRODUCT INSIDE STICKERS567LED-lightSimpleSlideSpaceBoxOpening the fridge freezer, stickers will explain the main features.2
POS - PRODUCT INSIDE STICKERS89CrispZoneCrispZoneZeroZone10Opening the fridge freezer, stickers will explain the main features.2
ORDERS:With [email protected] all models with ZeroZone
POS OVERVIEW OF STICKERS
or
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POS updated thunder/bird sound
Birds soundORDERS:With [email protected]
Opening the fridge, the customer will also hear an updated thunder/bird sound, to let the customer Imagine freshness after the storm. 2
POS give awaysGive the shop a set of herbs for them to plant.
SAP: 436757Plants giveaway cooling (1 pc)28 on stockORDERS:Due to customs, you cannot ship the plants to Norway! Julie will make a special order. Contact [email protected]!! Norway only:2
2. FOR END CONSUMERS
NEW! Image brochure3
Without productsMain featuresFor end consumers
Available in June - you will be informed!
3. PRICE LISTS FOR DEALERS
NEW! Price lists for dealers3With a few, main featuresShops/chain specific
On your CDsAvailble in print, contact Julie
4. EDUCATION TOOLS
NEW! Updated training presentation
On your CDs3
Technical movie
On your CDs and on youtube: http://www.youtube.com/watch?v=42sn1I_6SlU&feature=c4-overview&list=UU47y-arh_i7PBdyNJmaPVKw 3
5. BANNERS FOR DEALERS
Banners for your dealers?3Give your dealer inspiration to promote IonGeneration on their website. Contact Julie with specifications, and we will prepare banners.
6. WEB
4Banner + mini banner
4Minisite - http://www.gorenje.com/iongeneration
NEW! Also available In DK: http://www.gorenje.com/iongeneration/da/
Website on POS4
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Products on the website
IonGeneration logo by product and link to video presentation on youtube: http://www.youtube.com/watch?v=42sn1I_6SlU&feature=c4-overview&list=UU47y-arh_i7PBdyNJmaPVKw 4
TV ad
On Youtube and on your CDs: http://www.youtube.com/watch?v=iGMScNUd-MQ 4
Feedback on existing tools: what works, what are you missing?
THANK YOU
