INZBC Summit 2014: Event Report
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Transcript of INZBC Summit 2014: Event Report
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We at INZBC are proud to be associated with our sponsors, who had supported us at every step. We acknowledge their support
and would like to than all of them for making this Summit a success.
Our Sponsors
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About The Summit
The INZBC Summit was held on 8th July
2014.
Venue: Pullman Hotel, Auckland.
The day was divided into 2 parts:
Summit: from 9am to 3pm; which
included series of speakers talking on
various subjects concerning the
industry and India-NZ trade.
Gala Dinner: Celebrating the 25 years
of INZBC.
The overarching theme was:
Business Beyond Barriers.
The Event
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The Speakers
The Summit drew some of the finest speakers from all sectors. The
was a good representation of the Government, with Trade Minster,
Hon. Tim Groser and Minister for Economic Development, Hon. Ste-
ven Joyce, taking centre-stage in the day.
There was a fair representation from the governance side with NZTE,
Education NZ , MFAT and other government agencies participating.
From the private sector, we had speakers from Finance, Banking,
Dairy and NZX.
The speakers gave presentations on their perspective of doing trade
with India.
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The Gala Dinner
PM John Key, along with INZBC EC members releasing a special commemorative stamp, to mark 25 years of INZBC .
PM John Key with Sir Richard Hadlee and INZBC
Chair, Sunil Kaushal along with the ICC World Cup
Trophy 2015
Lighting of the Lamp ceremony
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The Audience
The Summit saw a great turnout with representatives from more than 110 companies attending.
Delegate profile included:
Delegates from corporate houses
Entrepreneurs
Industrialists
International traders
Education providers, etc.
Representing more than 110 companies
Around 300 delegates
attended the event.
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Marketing Deliverables
Website
www.inzbusinesssummit.com
We created a micro-site for the Summit, to enhance the user experience and branding of the event.
All the information about the event, including purchasing of tickets could be done from this one site.
We had a special thank you page for our sponsors! And the sponsor logos were displayed on the homepage.
From June—July 2014, we got:
1,358 Sessions
from 821 Users
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Marketing of the event
Social Media
We used social media to get our message across the spectrum.
There was a great engagement that we got from our members and summit delegates.
Through Linkedin, we
reached around 2000k
impressions on posts.
Facebook engaged
more than 600 people
during the summit
period.
Period for analysis: 1 June 2014— 31 July 2014
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Marketing of the event
Paid Media
We did a couple of spots over a week and 2
phone-ins on the breakfast show, to promote the
event.
We used paid media for a tactical approach.
All paid media was directed in the last week of registrations, to drum up the publicity, even as we had almost booked out the capacity by that time!
We covered:
Digital
Radio
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Media Reports
… and we made
Headlines!
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Media Reports
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Media Reports
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Media Reports
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Survey Feedback
We did a post-event survey to find out how did the delegates like the Summit, and what was their take away. We did a qualitative analysis by creating a Word-Cloud of the feedback. And here is what we got: Majority of respondents used the terms: India, NZ, Business, Speakers… Which are the key areas, the Summit worked on! [What is a Word Cloud? It’s an image composed of words used in a particular text or subject, in which the size of each word indicates its frequency or importance. ]
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Benefits to our Sponsors
Some Key benefits to our sponsors include:
Thought leadership in the space of India-New Zealand Business relations
Being a part of a landmark industry event.
Great networking opportunities, with Industrialists, Policy makers, Entrepreneurs, Corporates, Exporters, etc.
Get noticed in media and enthusiasts in this area of work.