Involving Volunteers in Your Fundraising

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Involving Volunteers in Your Fundraising

Linda Lysakowski, LLC November 13, 2013

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Advising nonprofits in:

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• Planning

• Organizational Development

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(617) 969-1881

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Linda Lysakowski President

Linda Lysakowski, LLC

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Using Volunteers to Improve

Your Fundraising

Nonprofit Webinars

November 13, 2013

Linda Lysakowski, ACFRE

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Whose Responsibility is

Fundraising?


The Development Team



Is this your reaction to volunteer recruitment?

Why and How to Involve Volunteers in Fundraising

4 Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

Why Volunteers?

More hands to help

More networks to tap

More credibility


The Role of Volunteers in Fundraising

Planning

The Annual Fund

Capital Campaigns

Major and Planned Giving


Involving Volunteers in Planning

Research

The Development Plan

The Case for Support


Research

Foundations

Corporations

Individuals


The Development Plan

Board

Development Committee

Donors

Program Volunteers


Case for Support

One-on-one input

The focus group


Annual Fund Volunteers

Events:

Event committees

Staff/volunteer roles



Mail Appeal

Traditional volunteer roles

Some other ideas



Telephone Appeal

The phonathon

The thank-a-thon

Other ideas



Social Media/Internet

Website

Twitter, Facebook, LinkedIn

Texting

QR Codes



The Corporate Appeal


Major Gifts

Identification

Cultivation

Solicitation


Capital Campaign Volunteers

The Campaign Cabinet

Campaign Committees

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Planned Gifts

Allied Professionals

Writing

Seminars

Making Connections


Recruiting and Training Fundraising Volunteers


Finding Volunteer Fundraisers

The Board

Staff

The Development Committee

Networking


The Recruitment Process

Determining Needs

Planning

Annual Fund

Capital Campaign

Major and Planned Giving


Homework: How Do We Want to Involve Volunteers?

Review your development plan goals

List ways you could involve volunteers in implementing these goals

Develop a list of volunteers to fill these various roles


The Recruitment Process

Developing the Position Descriptions


Asking Volunteers

Have a Plan

The Right Person to Ask

The Volunteer Recruitment Packet


Volunteer Orientation

Make it Convenient

Make it Compelling

Make it Fun


Ongoing Education for Staff, Board and Volunteers

New Programs

New Projects

New Techniques


“Training” Volunteers in Fundraising

Staff

Other Volunteers

Outside Facilitators


Staff Support

Provide the Tools

Provide the Program

Provide the Organization of the Development Program

Provide an Enthusiastic Leader


The Ultimate Volunteers

Your Board of Directors


Helping the Board/Volunteers Understand Fundraising


Why a Development Committee

The Development Committee and the Board

The Fundraising Team

Cultivation of Prospective Board Members

Expanding Your Horizons


What Does the

Fundraising Committee

Do?

Helps develop & implement the development plan

Motivates and leads board in fund raising

Identifies, cultivates and solicits donors

Provides specific skills

Makes connections/contacts

Assists with public relations efforts


Forming the Fundraising Committee

Recruiting Committee Members

Staffing the Committee

Finding Volunteers

Keeping Volunteers Involved


A Typical Committee Development Committee

Chair

Events Planned Giving Annual Giving

Development Staff


Who Should Serve on the

Committee?

How Many?

Board/Non Board Members

Affluence & Influence

Special Skills

Fundraising Professionals

Passion for the Mission


Where Can You Find

Committee Members

Board Members

Ask the Board

Ask Staff

Current Volunteers

Donors

Event Attendees

Networking


Keeping Board and Volunteers Energized


Final Assignment

What steps do we need to get our board more involved in fundraising?

How do we plan to involve volunteers in our fundraising?

What one thing will we do tomorrow to get started?


Special Offer 10% Discount on Linda’s books

Thank You

Linda Lysakowski, LLC 702-892-0955

[email protected]

www.LindaLysakowski.com


Involving Volunteers in Your Fundraising

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