INVOLVE YOUR READERS GATEHOUSE NEWS & INTERACTIVE DIVISION.
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Transcript of INVOLVE YOUR READERS GATEHOUSE NEWS & INTERACTIVE DIVISION.
![Page 1: INVOLVE YOUR READERS GATEHOUSE NEWS & INTERACTIVE DIVISION.](https://reader036.fdocuments.us/reader036/viewer/2022062500/5697c01a1a28abf838ccecd7/html5/thumbnails/1.jpg)
INVOLVEYOUR
READERSGATEHOUSE NEWS & INTERACTIVE DIVISION
![Page 2: INVOLVE YOUR READERS GATEHOUSE NEWS & INTERACTIVE DIVISION.](https://reader036.fdocuments.us/reader036/viewer/2022062500/5697c01a1a28abf838ccecd7/html5/thumbnails/2.jpg)
The agenda
Why reader involvement?How to use your newspaper for calloutsHow to use your Web site for calloutsHow to use social media for calloutsHow to present content in printHow to present content onlineHow to repurpose Web contentTips & review
Chris BiondiManager ofnewsroom developmentGateHouse News& Interactive
Chris BiondiManager ofnewsroom developmentGateHouse News& Interactive
Jean HodgesManager ofcontent developmentGateHouse News& Interactive
Jean HodgesManager ofcontent developmentGateHouse News& Interactive
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Why reader involvement
More local content for print and WebCommunity conversationDevelop more sources‘Soft’ callouts lead to hard news tipsComing user-generated content platform (fall)
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Why reader involvement
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Why reader involvement
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Why reader involvement?
Fall River (MA) Herald NewsFall River (MA) Herald News
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Why reader involvement?
Norwich (CT) BulletinNorwich (CT) Bulletin
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Why reader involvement?
News Cube and more local content
News Cube and more local content
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How to use your newspaper for callouts
Consistency is keyUse an anchored promotionPick a prominent spot on A1, A2 or A3Sections fronts also for Sports, Lifestyles contentPromote well in advanceContinue to promote right through the event
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How to use your newspaper for callouts
Pekin (IL) Daily TimesPekin (IL) Daily Times
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How to use your newspaper for callouts
Leavenworth (KS) TimesLeavenworth (KS) Times
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How to use your newspaper for callouts
Coldwater (MI) Daily ReporterColdwater (MI) Daily Reporter
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How to use your newspaper for callouts
Coldwater (MI) Daily ReporterColdwater (MI) Daily Reporter
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How to use your newspaper for callouts
Adrian (MI) Daily TelegramAdrian (MI) Daily Telegram
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How to use your newspaper for callouts
Adrian (MI) Daily TelegramAdrian (MI) Daily Telegram
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How to use your newspaper for callouts
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Holland (MI) SentinelHolland (MI) Sentinel
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How to use your newspaper for callouts
QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
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Hillsdale (MI) Daily NewsHillsdale (MI) Daily News
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How to use your newspaper for callouts
Hillsdale (MI) Daily NewsHillsdale (MI) Daily News
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How to use your Web Site for callouts
Consistency is keyHotlinksCarouselPromotion scrollWithin stories and galleries
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How to use your Web Site for callouts
Rockford (IL) Register StarRockford (IL) Register Star
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How to use your Web Site for callouts
El Dorado (KS) TimesEl Dorado (KS) Times
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How to use your Web Site for callouts
McPherson (KS) SentinelMcPherson (KS) Sentinel
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How to use your Web Site for callouts
Springfield (IL) Journal-RegisterSpringfield (IL) Journal-Register
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How to use your Web Site for callouts
Galesburg (IL) Register-MailGalesburg (IL) Register-Mail
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How to use your Web Site for callouts
Quincy (MA) Patriot LedgerQuincy (MA) Patriot Ledger
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How to use your Web Site for callouts
Quincy (MA) Patriot LedgerQuincy (MA) Patriot Ledger
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How to use your Web Site for callouts
Brockton (MA) The EnterpriseBrockton (MA) The Enterprise
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How to use your Web Site for callouts
Brockton (MA) The EnterpriseBrockton (MA) The Enterprise
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How to use your Web Site for callouts
Rockford (IL) Register-StarRockford (IL) Register-Star
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How to use your Web Site for callouts
Galesburg (IL) Register-MailGalesburg (IL) Register-Mail
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How to use social media for callouts
Why use social media?FacebookTwitter
Galesburg (IL) Register MailGalesburg (IL) Register Mail
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How to use social media for callouts
Springfield (IL) Journal-RegisterSpringfield (IL) Journal-Register
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How to use social media for callouts
Galesburg (IL) Register MailGalesburg (IL) Register Mail
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How to use social media for callouts
Use Facebook for every callout - photos, stories and sourcesUse Twitter for breaking news - more urgent stories - asking for sources and/or stories and photos from a scene
Twitter vs. FacebookTwitter vs. Facebook
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How to present user content in print
An anchored position up frontSpecial packagesCenterpiece opportunities
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How to present user content in print
Herkimer (NY) TelegramHerkimer (NY) Telegram
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How to present user content in print
Leavenworth (KS) TimesLeavenworth (KS) Times
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How to present user content in print
Sturgis (MI) JournalSturgis (MI) Journal
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How to present user content in print
QuickTime™ and aTIFF (Uncompressed) decompressor
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QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
El Dorado (KS) TimesEl Dorado (KS) Times
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How to present user content in print
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
McPherson (KS) SentinelMcPherson (KS) Sentinel
![Page 41: INVOLVE YOUR READERS GATEHOUSE NEWS & INTERACTIVE DIVISION.](https://reader036.fdocuments.us/reader036/viewer/2022062500/5697c01a1a28abf838ccecd7/html5/thumbnails/41.jpg)
How to present user content in print
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
McPherson (KS) SentinelMcPherson (KS) Sentinel
![Page 42: INVOLVE YOUR READERS GATEHOUSE NEWS & INTERACTIVE DIVISION.](https://reader036.fdocuments.us/reader036/viewer/2022062500/5697c01a1a28abf838ccecd7/html5/thumbnails/42.jpg)
How to present user content in print
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Holland (MI) SentinelHolland (MI) Sentinel
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How to present user content in print
Quincy (MA) Patriot LedgerQuincy (MA) Patriot Ledger
![Page 44: INVOLVE YOUR READERS GATEHOUSE NEWS & INTERACTIVE DIVISION.](https://reader036.fdocuments.us/reader036/viewer/2022062500/5697c01a1a28abf838ccecd7/html5/thumbnails/44.jpg)
How to present user content online
GalleriesHotlinksPackages
![Page 45: INVOLVE YOUR READERS GATEHOUSE NEWS & INTERACTIVE DIVISION.](https://reader036.fdocuments.us/reader036/viewer/2022062500/5697c01a1a28abf838ccecd7/html5/thumbnails/45.jpg)
How to present user content online
Springfield (IL) Journal-RegisterSpringfield (IL) Journal-Register
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How to present user content online
New Philadelphia/Dover (OH) Times-ReporterNew Philadelphia/Dover (OH) Times-Reporter
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How to present user content online
New Philadelphia/Dover (OH) Times-ReporterNew Philadelphia/Dover (OH) Times-Reporter
![Page 48: INVOLVE YOUR READERS GATEHOUSE NEWS & INTERACTIVE DIVISION.](https://reader036.fdocuments.us/reader036/viewer/2022062500/5697c01a1a28abf838ccecd7/html5/thumbnails/48.jpg)
How to present user content online
New Philadelphia/Dover (OH) Times-ReporterNew Philadelphia/Dover (OH) Times-Reporter
![Page 49: INVOLVE YOUR READERS GATEHOUSE NEWS & INTERACTIVE DIVISION.](https://reader036.fdocuments.us/reader036/viewer/2022062500/5697c01a1a28abf838ccecd7/html5/thumbnails/49.jpg)
How to repurpose Web content
Package best comments on stories into a daily or weekly featureReview comments for sources and storiesAsk directly when you think someone might have stories or photosIn Facebook, ask fans about an issue and publish ‘best of’ to your Web site and as a sidebar or breakout in printUse Twitter in same fashion
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Tips & review
Prime the pumpContests, with sponsorshipBuild promotions into your templateMake an e-mail group
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Wrap-up
Upcoming webinars (go to ghnewsroom.com)
5 production and design tips that will help you save time every dayWhen: Thursday, June 17 at 2 p.m. Central [3 p.m. Eastern]
How an intern can help you in the Dog Days and set you up for the fall
When: Thursday, June 24 at 2 p.m. Central [3 p.m. Eastern]
[email protected]@gatehousemedia.com
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INVOLVEYOUR
READERSGATEHOUSE NEWS & INTERACTIVE DIVISION