Invite Your Legislator To Lunch - School Nutrition · 2017. 7. 10. · Title: Affiliation or...
Transcript of Invite Your Legislator To Lunch - School Nutrition · 2017. 7. 10. · Title: Affiliation or...
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Invite Your Legislator To Lunch
How to take the fear out of your visit
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
School Lunch Is What????
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
School Lunch Is What????
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
School Lunch Is What????
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
School Lunch Is What????WE ARE HUNGRY!
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
School Lunch Is What???
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Legislator 2 Lunch:What 2 expect when you’re expecting a visit
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Origin StoryDan Gorman-FSD
• Hosted Lunch on the Lawn for state legislators for several years
– Minimal effectiveness
– Expensive
– Low participation
– Not true reflection of school meal
experience
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Origin Story
Legislator 2 Lunch
• Was created at School Nutrition Association of Michigan (SNAM)
to assist members with grassroots advocacy in their districts
• Used as a mechanism to showcase their districts and school
nutrition issues and accomplishments
• Online turn-key tool
– Step by step plan
– Templates from start to finish
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Origin Story
Benefits
• Brings the real faces and issues of school nutrition to the
legislators
• Can be used at all levels-federal, state, local
• Custom personalization to fit the district
• Heightened positive visibility of nutrition program
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Getting StartedMandy Sosnowski-FSD
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Getting StartedMandy Sosnowski-FSD
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Getting StartedMandy Sosnowski-FSD
• Pre-planning Highlights
– Identify when they are in their home district
– Allow enough time for inviting legislators
– Talk to all key players
– Get your “house” in order
– Prep your staff
– Plan a great menu
– Alert media
– Prepare take away documents
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Getting StartedMandy Sosnowski-FSD
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Getting StartedMandy Sosnowski-FSD
• Day of Event
– Be photo ready
– Alert front office
– Have documents ready
• My Experience
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Getting StartedMandy Sosnowski-FSD
• My Experience
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
No Experience Required!Jennifer Mattison-FSD
• Don’t be afraid! YOU CAN DO IT!
• Fear of the unknown????
• Seek support
• Use the templates
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
No Experience Required!Jennifer Mattison-FSD
• Take the first step with an invite– Who to invite?
– How to find addresses
– Electronic vs Mail?
– Personalize invite
– Utilize the gatekeeper
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
No Experience Required!Jennifer Mattison-FSD
• My Experience
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
How To Avoid HijackingSue Bevins-FSD
• What do you want to accomplish?– Showcase program
– Identify key issues to address
– Dine with the students
– Classroom visit
– Guest appearances
• Plan out your visit minutes– Welcome
– Tour kitchen or serving area
– Meet staff
– Allow extra time for program discussion
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
How To Avoid HijackingSue Bevins-FSD
• My Experience
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
What To SayDan Gorman-FSD
• Choose 2 to 3 major talking points
• Program information
– Enrollment, menu offerings, F/R rates,
program highlights
• Regulation impact
• Highlight program innovations
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Take It To Go!Dan Gorman-FSD
• Simple infographics
explaining program
• Include district
highlights
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Take It To Go!Dan Gorman-FSD
• Highlight state and local numbers
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Take It To Go!Dan Gorman-FSD
• Highlight state and local numbers
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Take It To Go!Dan Gorman-FSD
• My Experience
– Build Relationships with Legislative staff
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Change It Up!Mary Kurkowski-FSD
• Flexible to your needs
– Summer
– Breakfast
– Lunch
– Supper
– Farm to School
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Change It Up!Mary Kurkowski-FSD
• My Experience
Collaboration builds relationships to meet the needs of our children.
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Thanks For Coming!Mary Kurkowski-FSD
• Remember to follow up with legislators after
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
How Did It Go?Mary Kurkowski-FSD
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Sarah Murphy YoussefProgram Manager
Government Affairs and Media Relations
School Nutrition Association
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
SNA’s Grassroots Strength
• Position Paper
comes from
SNA member
input
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Stay Informed with Advocacy Tools
• SNA Website
• Tuesday Morning
• Legislative Action Center
• Fact Sheets
• FAQ’s
• Infographic
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
SNA’s Grassroots Strength
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
State Support Center
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Tools and Tips
• Case Studies on state policy successes.
• State Advocacy template ppts.
• Tools to help with messaging
• Cafeteria Site Visit 101
• To hire a lobbyist, or not?
• Preparing a State Position Paper?
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Stay Informed: State Legislative Trends
Second quarter report to be posted just before ANC
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SchoolNutrition.org/SchoolMeals
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
QUESTIONS?????
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
Contacts
• Dan Gorman
• Mandy Sosnowski
• Jennifer Mattison
• Sue Bevins
• Mary Kurkowski
– mkurkowski@port-
huron.k12.mi.us
• Sarah Murphy Youssef
Not in attendance
• Carolyn Thomas
© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA© COPYRIGHT 2017 SCHOOL NUTRITION ASSOCIATION | #ANC17 | ATLANTA, GA
PROFESSIONAL STANDARDS CODE
• This session provides one (1) CEU
– Presentation Title: Invite your Legislator to Lunch
– Key Area: #4 - Communications & Marketing
– Standards Code: 4110– #SNAML2L