INVISIBLE INDEPENDENT INVINCIBLE INCREDIBLE€¦ · Invisible Independent Invincible Designer...

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INVISIBLE INDEPENDENT INVINCIBLE INCREDIBLE INCREDIBLE Joachim Leluschko Joachim Leluschko 14.11.2013, Shanghai

Transcript of INVISIBLE INDEPENDENT INVINCIBLE INCREDIBLE€¦ · Invisible Independent Invincible Designer...

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INVISIBLE

INDEPENDENT

INVINCIBLE

INCREDIBLEINCREDIBLE

Joachim LeluschkoJoachim Leluschko

14.11.2013, Shanghai

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INVISIBLES

Bottleopener:

The invisible fixedtouch between

plastic and metal

14.11.2013, Shanghai, Innovative Materials Design Conference, Joachim Leluschko

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INDEPENDENT

Parts:Parts:

Independent of anyof any

production limits

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INVINCIBLE

NORMAL INVINCEBLE

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INCREDIBLE

INCREDIBLE CREATIVE

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Design on Demandes g o e a d

INVISBLE INDEPENDENTINVISBLE

INCREDIBLEINVINCIBLE INCREDIBLEINVINCIBLE

………….by Chemistry14.11.2013, Shanghai, Innovative Materials Design Conference, Joachim Leluschko

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………….by Chemistry

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We Are a ……

RAW MATERIAL PRODUCER

Develop Produce Sell

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YOU Are ……YOU Are ……

INDUSTRIAL DESIGNERS

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THE VALUE CHAIN

Ti 1 OEMRaw MaterialSupplier

Tier 1processor

OEM“Adidas” Consumer

E ikEvonik

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The Raw Material Supplier’s CustomerCustomer

InvisibleInvisibleIndependent

InvincibleIncredibleIncredible

It is the tier 1

RM SupplierEvonik

Tier 1processor

OEM“Adidas” Consumer

lowbenefit

paid by parts/timeproduct features, e.g. unbreakable

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But who decides ?

Raw MaterialSupplier

Tier 1processor

OEM“Adidas” Consumer

Evonik

At the end the consumer decideswhat we will produce and sell

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THE VALUE FOR THE MARKET

InvisibleIndependent

Invincible Designer

Incredible

important

RM SupplierEvonik

Tier 1processor

OEM“Adidas” Consumer

high highbenefit

product features,

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p ,e.g. unbreakable

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THE APPROACH ……….

InvisibleIndependent

Invincible Designer

Incredible

important

RM SupplierEvonik

Tier 1processor

OEM“Adidas” Consumer

Product specification Dream – Touch - Feelbenefit

product features

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product features, e.g. unbreakable

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Specification for the Tire 1 ……..Specification for the Tire 1 ……..Important Properties of VESTAMID® CW1388 and existing products Properties Test method Unit CW1388 X7293 X7070 CW1120

Density 23°C ISO 1183 g/cm3 1 02 1 02 1 02 1 03Density 23 C ISO 1183 g/cm3 1.02 1.02 1.02 1.03Tensile test

Stress at yieldStrain at yieldStress at breakStrain at break

ISO 527-1ISO 527-2 MPa

%MPa%

263839>180

273238>200

273538>200

283536>150>200 >150

Tensile modulus ISO 527-1ISO 527-2

MPa 405 400 370 410

CHARPY impact strength

23°C

-30°C

ISO 179/1eU

kJ/m2

kJ/m2

N1)

N1)

N1)

N1)

N1)

N1)

N1)

N1)

CHARPY notched impact strength23°C

ISO 179/1eAkJ/m2

110 P1) 130 P1) 140 P1) 110 P1)

Impact Strength (tubing 12 × 1.5 mm)as molded -40°C

ISO7628-2 /DIN73378 J N1) N1) N1) N1)

72 h/150 ℃ 23°C J N1) N1) N1) N1)

Impact Strength (tubing 6 × 1 mm)after 24 h /110 ℃ -40°C2 h in boiling water -40°C

SAE J844

N1)

N1)

N1)

N1)

N1)

N1)

N1)

N1)

Hoop stress at burst DIN 53758p23°C

100°CMPaMPa

23

10

23

10

26

10

23

10Temperature of deflection under load

Method A 1.8MPaMethod B 0.45Mpa

ISO 75-1ISO 75-2

°C°C

48120

45120

46120

43116

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Pigmentation may affect values. 1)

C = Complete break, incl. hinge break H N = No break P = Partial break

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TO CREATE MARKET BENEFIT

Designer For the real benefit of the marketDesigner – OEM‘s – Material Supplier

OEMRaw Material

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Where Is The Value…….?

Importantp(for me)YES NO

ScienceI care

Meaningful(for me)

Not meaningful(for me)

Fun Information

YES NO

Not important(for me)

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Dream it

Touch itTouch it

Make it14.11.2013, Shanghai, Innovative Materials Design Conference, Joachim Leluschko

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INCREDIBLE ………..

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