Investor Relations Overview

7/29/2019 Investor Relations Overview

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InvestingTogether for a

Better Tomorrow

2013 IR OVERVIEW


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Forward-Looking StatementsThis presentation may contain statements, estimates or projections that constitute forward-looking statements as defined under U.S.federal securities laws. Generally, the words believe, expect, intend, estimate, anticipate, project, will and similarexpressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject tocertain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Companys historical experienceand our present expectations or projections. These risks include, but are not limited to, obesity and other health concerns; water scarcityand poor quality; changes in the nonalcoholic beverage business environment and retail landscape; increased competition; increased

demand for food products and decreased agricultural productivity as a result of changing weather patterns; consolidation in the retailchannel or the loss of key retail or foodservice customers; an inability to expand operations in developing and emerging markets;fluctuations in foreign currency exchange rates; interest rate increases; an inability to maintain good relationships with our bottlingpartners; a deterioration in our bottling partners' financial condition; increases in income tax rates, changes in income tax laws orunfavorable resolution of tax matters; increased or new indirect taxes in the United States or in other major markets; increased cost,disruption of supply or shortage of energy or fuels; increased cost, disruption of supply or shortage of ingredients, other raw materials orpackaging materials; changes in laws and regulations relating to beverage containers and packaging; significant additional labeling orwarning requirements or limitations on the availability of our products; an inability to protect our information systems against serviceinterruption, misappropriation of data or breaches of security; unfavorable general economic conditions in the United States;unfavorable economic and political conditions in international markets; litigation or legal proceedings; adverse weather conditions;climate change; damage to our brand image and corporate reputation from product safety or quality, human and workplace rights,obesity or other issues, even if unwarranted; changes in, or failure to comply with, the laws and regulations applicable to our products orour business operations; changes in accounting standards; an inability to achieve our overall long-term goals; continuing uncertainty inthe global credit markets; one or more of our counterparty financial institutions default on their obligations to us or fail; an inability torealize additional benefits targeted by our productivity and reinvestment program; an inability to renew collective bargaining agreementson satisfactory terms, or we or our bottling partners experience strikes, work stoppages or labor unrest; future impairment charges,including charges by equity method investees; multi-employer plan withdrawal liabilities in the future; an inability to successfullyintegrate and manage our Company-owned or -controlled bottling operations; global or regional catastrophic events; and other risksdiscussed in our Companys filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10 -K for the

year ended December 31, 2012 and our subsequently filed Quarterly Reports on Form 10-Q, which filings are available from the SEC. Youshould not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Companyundertakes no obligation to publicly update or revise any forward-looking statements.

Reconciliation to US GAAP Financial Information

The following presentation may include certain "non-GAAP financial measures" as defined in Regulation G under the SecuritiesExchange Act of 1934. A schedule is posted on the Company's website at www.coca-colacompany.com (in the Investors" section) whichreconciles our results as reported under General Accepted Accounting Principles and the non-GAAP financial measures included in thefollowing presentation.


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Our 2020 Vision:On Track and

Delivering Results


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Our 2020 Vision Sets High Expectations

Our

Mission

Our

Vision

Our

Goals

Our System

Priorities

Our

Metrics

Create

value and

make a

difference

Profit More than double

system revenue while

increasing system

margins

Maximize Company

and bottler long-

term cash flow

Economic

profit growth

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KO is Leading the High Growth NARTD Industry

5

0%

2%

4%

6%

2010 2011 2012

KO Volume

NARTD Industry Volume*

Personal Consumption

* NARTD excludes milk and bulk water

Leading theIndustry

GainingMarket Share2012 vs 2009

VolumeShare

ValueShare

Global NARTD

Still

Sparkling

YOYIn

crease


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Volume Operating

Income*

EPS*

Delivering Against Our Long-Term Growth Targets

3-Year CAGR2010-2012

10% 10%

5%

*Comparable Currency Neutral

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2010 2011 2012

And We are Sharing Our Success With You

Returned to Shareowners2010 - 2012

DividendsNet Share Repurchases

2013 Marks the

Consecutive Year of AnnualDividend Increases

10% Increase in 2013

~$5 Billion in 2013

2013 Net Share RepurchasesBetween $3.0B and $3.5B

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$4.1B

$5.4B

$1.3B

$4.3B

$7.2B

$2.9B

Billion in Value

$4.6B

$7.7B

$3.1B


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We Are Ideally Positioned

We Are IdeallyPositioned to

Deliver Long-TermProfitable Growth


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The Growth Opportunity is Abundant

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2012 20202012 2020

Million

Middle-Class

Growth

Personal

Consumption Growth

Trillion

2012 2020

NARTD Industry

Retail ValueGrowth*

Billion

*NARTD excludes white milk and bulk water


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Not a One Size Fits All Approach

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Emerging Markets Maximizing Volume

Investing for

Accelerated Growth

Developing Markets

Maximizing Value Through

Segmentation Building Customer Loyalty

Developed Markets

Driving Profitable GrowthThrough Innovation and

Productivity

NARTD Retail Value Growth$400 Billion (2013-2020)


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We Have the Worlds Strongest System

Brands inCountries

Bottling Partners

OutletsMillion

Global System Employees

Thousand

Top 10 PrivateEmployer

BillionServings Every Day

Approximately

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Company-Owned & More to Come!

The Worlds Greatest Beverage Brands


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We Invest Through a Value Lens to Drive Long-TermProfitable Growth

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3-4%

5-6%

6-8%

Volume Net Revenue OI EPS

*Comparable Currency Neutral

High SingleDigit

Long-Term Growth Targets*Economic Profit Growth

Target10%+ CAGR


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Our Strong Cash Flows Provide Financial Flexibility

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Cash, Its Still the Real Thing

$9.5B$10.2B

2010 2011 2012

$11.5B

* Excluding pension contributions of $769 million in 2011 and $900 million in 2012

*

*

CASH FROM OPERATIONS


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We Balance Cash Priorities for Sustainable Value Creation

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Consecutive Years of

Annual DividendIncreases

Increase in 2013

Billion in 2013

CAPEX ~$3

Billion in 2013 Invest Behind

Our Brands

Enabler to AccelerateGrowth andEfficiency ThroughBolt-On Acquisitionsand PartnershipsAcross Our SupplyChain

Net Repurchasesof~$3.0 to 3.5Billion in 2013

1

4

SUSTAINABLEVALUE

CREATION4

1

2

3

2

3

51

10%

~$5


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We Have A

Balanced, GlobalPortfolio


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We are Growing Around the World

North America21% of Total Company Unit Cases24% of Total Company

Operating Income

Latin America

29% of Total CompanyUnit Cases

27% of Total CompanyOperating Income

Pacific1



+2% FY 2012 Volume Growth

1 Reflects the transfer of the India & South West Asia Business Unit from the Eurasia & Africa Operating Segment to the Pacific Operating Segment


Europe



-1% FY 2012 Volume Growth

Eurasia & Africa1




+7% FY 2012 Volume GrowthNote: Total Company Operating Income on this page totals >100%, as it does not reflect Corporate expenses.

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New Global Operating Structure

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A Combined Years of System Experience

Ahmet Bozer

EVP & PresidentCoca-Cola International

Steve Cahillane

EVP & PresidentCoca-Cola Americas

Irial Finan

EVP & PresidentBottling Investments


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Coca-Cola International Overview

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350+ Brands~120 Bottling Partners50% of Total Company Volume

Solid Presence

Population of~6.1 Billion37% of Population Under 21

Large, DynamicConsumer Base Europe:Positioned to Capture

Profitable Growth

Pacific: Developed and

Emerging Markets Growing

Together

Eurasia & Africa:Delivering

Results Over the Short andLong Term


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Europe: Future Growth Opportunities Despite Headwinds

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Industry

~900 Per CapitaConsumption(~3x Global Average)

Largest NARTD RetailValue Pool

Europe Group

176 Per CapitaConsumption(~2x Global Average)

Top 3 SparklingBrands

Opportunity forVolume and ValueShare Gains

2012 2020

Billion

Europes NARTD Industry

Retail Value Growth


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Japan +2%

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2012 Volume Growth Rates

Philippines+5%

Australia +3%

India

+16% Thailand+22%

China +4%

Developed KO Per Capita

Consumption

GDP Per Capita

Emerging KO Per CapitaConsumption

GDP Per Capita

176

~$35K

31

~$6K

Pacific: A Tale of Two Worlds Growing Together


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2012 2020

NARTD IndustryVolume Growth

2012 2020

NARTD IndustryRetail Value Growth

#2Tea#1 Juice &Juice Drinks

Eurasia & Africa: A Solid Foundation to Capture Growth

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#2 SportsDrinks

#2 Water#1

Sparkling


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Coca-Cola Americas Overview

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225+ Brands

~130 Bottling Partners50% of TotalCompany Volume

Solid Presence

Population of~ 950 Million34% of PopulationUnder 21

Large, DynamicConsumer Base

North America:Best

Brand, Sales & Customer

Service System

Latin America: Drive

Sustainable Growth


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Our Market

Expanding Population

Favorable Demographics

Vibrant NARTD Business

North America: Executing Our Consistent Strategy to Winin this Profitable Market

Our Strategy

Build Strong Brands

Translate Brand Value into CustomerValue

Invest in Capabilities to Sustain & Repeat

2012 Full Year

VolumeShare

Sparkling

Sports Drinks

Teas

Juice/JuiceDrinks

Energy

Still

ValueShare

NARTD

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5%3%

5% 6%7%

Latin AmericaGroup

Latin Center Mexico Brazil South Latin

3-Year Volume CAGR

2010-2012

25

* Source: Millward Brown

(Average of Latin America)

** Source: Nielsen

vs Key Competitor*

Volume Growth3-Year CAGR 2010-2012

Share Change**2010-2012

Strong ConsumerEngagement

Recruitment+

+ContinuousInvestment

20x2.1pts

4%

ConsumerRelevance Favorite Brand

GrowingLeadership

Latin America: We are Delivering Sustainableand Balanced Growth


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Bottling Investments Group (BIG) Overview

15 Bottling Companies

18% of Total KO Revenues

#3 Global Bottler

Based on Volume

~60K Employees

Company-Owned Bottlers Management or Oversight Role Recent Bottling Divestitures

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Our Investments Create Long-Term

Sustainable Growth

We Manage these Businesses as if We WillOwn Them Forever

We Strive to Become a Model ofCollaboration with Other Bottlers

We are Committed to Win in Every MarketWhere We Do Business with aStrong Bottling System with theRight Capabilities

BIG Creates Sustainable Businesses


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BIG Invests in Bottlers Under the Following Conditions:

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Strategic Franchise Leadership is Required to

Drive Growth in Critical Markets

Bottlers are Underperforming and Need Helpto Resolve Problems

Ownership and Management ChangesStructural or Philosophical

Venture Capital is Required to MoveQuickly into a Market


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We Will Strategically Sell to the Right Partner, for aFair Price at the Right Time

We Sell Our Investments for a FairValue When . . .

Our Long-Term Interests are Alignedwith the Right Partner

Prospective Partner Has the RightCapabilities

Proven Management Team

Strong Financial Capability and

Willingness to Invest inthe Business

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Creating Value and Making a Difference

Creating Value andMaking a Difference


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Heinz

PlantBottle

PlantBottle

Mini Can

I LOHAS

Minute MaidLight ZICO

Coconut Water

HFC-Free Coolers

innocentNFC Juices &Recyclable

Carafes

1.25Liter

Where Will HappinessStrike Next?

Honest Tea

12.5 ozHandheld

Minute MaidPure Squeezed

Power PlayFruit Kick

South Africa

Growth Through Innovation

Simply FlavorExtensions

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Solar Push Cartwith eKOCool

Core Power
http://www.mycokerewards.com/home.dohttp://www.innocentdrinks.co.uk/things_we_make/apple_juice/http://www.innocentdrinks.co.uk/things_we_make/orange_juice_smooth/http://www.innocentdrinks.co.uk/things_we_make/orange_juice_bits/


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Leveraging Global Properties to Connect with Our Consumers

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We are Making a Sustainable Difference

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The Road to 2020: Past Present and Future

On The RoadTo 2020


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Brands in

Countries

Our Journey to 2020

Past Present

Coca-Cola Continues

to be the Worlds

Most Valuable

Brand

Growing WorldsGreatest Beverage

Brand Portfolio

Future

On Our Way to

Doubling System

Revenues by 2020

Continue Creating

Sustainable ValueWhile Making a

Lasting Difference

Added $30+ Billion

to Market

Capitalization

Sparkling Added

12+ BillionIncremental

Transactions

Note: Most Valuable Brand based on Interbrands 2012 Best Global Brands Report


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Developed Developing Emerging

Weve Only Just Begun

Global USA Spain Germany Mexico Brazil Turkey Russia China India

94

401

283

191

745

241

176

7939

14

Avg

34

Avg259

Avg

267

2012 Per CapitaConsumption

Note: Per capita averages are based on our Top 32 markets as determined by volume; one serving equals 8 fluid ounces of finished beverage

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Our Winning Culture

Our Values

On The Market

Smart

Like Owners

The Brand

Investor Relations Overview

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