Investor Presentation -...
Transcript of Investor Presentation -...
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Investor Presentation
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Agenda
Overview
Consumer Experience
Products for Our Customers
Nurture and Facilitate the Close
Financials
Q & A
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Overview
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Our Goals – Win the Hearts & Minds
Consumers
Customers
Our Partners
Products that deliver value & unparalleled customer service
Exceptional user experiences
Interests aligned with our partners
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Online Real Estate Market Leadership Revenue Segments
Tools for Real Estate Professionals
15% ($7m Q3 2012)
Niche Verticals 10% ($5m Q3 2012)
Core Brand 75% ($37m Q3 2012)
Rentals
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4.6m homes x $214k = $1 trillion
5% commission = $50 billion
10% on marketing = $5 billion
Less than $1 billion currently spent online
Online Real Estate Market
Sources: National Association of Realtors (2011); Borrell Associates (2010)
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1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
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For Sale Listings Inventory: U.S. Total
20
40
60
80
100
120
140
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-10
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r-1
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$150,000
$200,000
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Median Age of Inventory: U.S. Total
Median List Price: U.S. Total
Leading Economic Indicators – Housing Market*
* Realtor.com September 2012
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Consumer Experience
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Our Core Assets
Breadth of Content
Data Accuracy
Our Partners
Our Reach
Product Offering
+100m properties ~4m for-sale listings, including International
98% of all existing homes listed for sale 85% updated every 15 minutes, the rest daily
National Association of Realtors 850 MLSs
+20m unique users, monthly average
Content to Connection to Close
Sources: comScore (2012); Move internal metrics (2012); National Association of Realtors (2011)
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Leading Consumer Site and Significant Y/Y Growth
Leads
+ 15% Y/Y*
+ 60% Y/Y*
Unique Users
Sources: Move internal metrics (2012)
*2012 YTD vs. 2011 YTD Growth Rates
Consumer engagement and lead growth continues to outpace Unique User trends.
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Competitive Landscape – comScore Page Views Realtor.com 1.5x Pageviews
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100,000
200,000
300,000
400,000
500,000
Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12
Realtor.com (U) Trulia.com (U) Zillow.com (U) Yahoo! Real Estate/Yahoo Homes (U) MSN Real Estate (U) AOL Real Estate (U)
Sources: comScore
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REALTOR.com has the most highly engaged audience
Source: comScoore August 2012
13,661
16,332
11,271
2,060 1,213
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5,000
10,000
15,000
20,000
Tho
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Total Unique Visitors
Trulia Zillow REALTOR.com Redfin ZipRealty
270 257
403
49 17
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pag
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iew
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Total Pages Viewed
Trulia Zillow REALTOR.com Redfin ZipRealty
5.9 5.7
8.7
4.7 5.5
0.0
2.0
4.0
6.0
8.0
10.0
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ute
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Average Minutes Per Visit
Trulia Zillow REALTOR.com Redfin ZipRealty
7.6
5.2
9.6
5.5 6.0
0.0
2.0
4.0
6.0
8.0
10.0
12.0
Page
s/V
isit
Average Pages Per Visit
Trulia Zillow REALTOR.com Redfin ZipRealty
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Realtor.com ranked highest in quality of leads and ROI
Source: JP Morgan (n=349)
2.4
1.9
2.3 2.1 2 2 2 1.9
2.3 2.4 2.6
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2.6
2.3 2.2 2.1 2.1 2
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(1 =
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Quality of Leads Return on Investment
“In our survey, 31.5% respondents indicated they are currently a paying subscriber of Move.com/Realtor.com Top Producer compared to 15.2% for Trulia and 11.5% for Zillow.”
-JP Morgan Equity Research October 2012
User Satisfaction with Online Real Estate Services
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What Did You Do on [Trulia/Zillow/REALTOR.com]?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Other (please specify)
Contacted an agent
Read user-generated content (e.g., local Q&A, reviews)
Found information about a neighborhood
Found available properties
Checked value of my home or another home
Percent of Respondents
REALTOR.com Zillow Trulia
Source: RBC Capital Markets Proprietary Survey of 1,109 Respondents via SurveyMonkey
Consumers use Realtor.com the most to find available properties
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Site Values: Satisfaction (stated)*
CREDIBLE TRUSTWORTHY
COMPREHENSIVE
% = agree to strongly agree that the site meets the need
Credible 77% 50% 51%
Comprehensive 66% 61% 53%
Useful 64% 65% 60%
Professional 68% 52% 53%
Trustworthy 70% 49% 47%
Realtor.com is seen as Credible and Trustworthy by Consumers
* Move proprietary customer survey July 2012
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Realtor.com
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Consumers Trust Our Listings
Where REALTOR.com Listings Come From
Where Other Sites’ Listings Come From
Agents & Brokers
Agents, Brokers,
Duplicative
Not well filtered
Content not updated
No quality control
Accurate
Current
Listings updated every 15 minutes
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Millions of Users of Our Mobile Apps
+125% Y/Y homes-for-sale
viewed
iPad
+200% Y/Y photos viewed
+150% Y/Y mobile leads
Sources: Move internal metrics (Q3 2012 vs. Q3 2011)
Mobile users submit 6x more leads than web users
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Agent View
Collaborative Search – FREE Agent Mobile App
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Collaborative Search – Homebuyer’s View
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REALTOR.com Products
Showcase
Co-Broke Connection
Featured Products
Media
PreQualplus
Enhanced listings sold on a subscription basis
Lead generation for buyers’ agents
Listing merchandising, lead-gen and display advertising
Display ads sold on a CPM basis to non-endemic advertisers
Multi-partner mortgage platform
Dynamic and automated syndication of listings ListHub
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ShowcaseSM
Enhanced Listings for Agents and Brokers
Approximately 50% of all listings are enhanced
Allows Agents to connect with potential homebuyers
Allows the agent and broker exclusive branding on their listing
Sources: Move internal metrics (2012)
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Co-Broke Connection Increasing Site Monetization
Approximately 50% of all listings are not enhanced
Allows Buyers’ Agents to connect with potential home buyers
Does not brand buyer’s Agent on other Agent’s listing
Sources: Move internal metrics (2012)
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Co-Broke Connections on Mobile
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Nurture and Facilitate the Transaction
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Top Producer – An Integrated Solution
REALTOR.com® mobile Consumer has a variety of search options including open house
Consumer signs up with BrightOpenTM Market Snapshot® is generated Captured in TP CRM
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TigerLead dramatically improves the conversion process
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Lead Generation Lead Cultivation Lead Management
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Future Growth and Financials
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Focused on Costs and Efficiency…Now on Growth
$0
$4
$8
$12
$16
$35
$40
$45
$50
$55
Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12*
Revenue Core Expenses Adjusted EBITDA 2 ($ in millions)
1 Excludes all stock-based and non-recurring charges 2 Adjusted EBITDA is earnings from continuing operations before interest, taxes,
stock-based compensation and related charges, depreciation, amortization and other non-recurring charges *Q4’12 based on mid-point of guidance
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Adjusted EBITDA2
11.0% 12.5% 11.8% 18.2% 11.3% 13.9% 13.9% 14.8%
+10% Y/Y Q4’12
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$35.5 $34.1
$37.2
Q3'10 Q3'11 Q3'12
Q3 Financials
$50.3
$46.5
$49.4
$5.0
$6.0
$7.0
Q3'10 Q3'11 Q3'12
$40
$45
$50
Niche Verticals
Total Revenue & Adj. EBITDA
$9.2 $7.5 $7.4
Q3'10 Q3'11 Q3'12
$5.5
$4.9 $4.9
Q3'10 Q3'11 Q3'12
Adjusted EBITDA Revenue
($ in millions)
Revenue by Category
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$138.9 $141.4 $148.5
2010 2011 2012(E) *
Full Year Financials
$198
$192
$198.5
$20
$24
$28
2010 2011 2012 (E) *
$140
$160
$180
$200
Niche Verticals
Total Revenue & Adj. EBITDA
$37.2 $30.8 $29.6
2010 2011 2012(E) *
$21.3 $19.6 $20.4
2010 2011 2012(E) *
*2012 Estimates represent mid-point of guidance
Adjusted EBITDA Revenue
($ in millions)
Revenue by Category
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Strong Balance Sheet
Assets Liabilities
Cash & Equivalents $ 30.9 Deferred Revenue $ 8.7
Other Current Assets 19.3 Other Current
Liabilities 23.1
Property and Equipment, Net 20.0 Non-current Liabilities 3.1
Investment in Unconsolidated JV 5.4 Series B Convertible* 0.0
Other Long Term Assets 53.3 Stockholder’s Equity 94.0
Total Assets $ 128.9 Total Liabilities and
Stockholder’s Equity $ 128.9
*Series B redeemed April 2012
As of September 30, 2012
($ in millions)
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Future Growth
products increase as percent of the mix Performance
distribution through mobile and syndicated offerings Broaden
Realtor.com brand Single
consumer experience Enhance
of ad dollars online Migration
of Top Producer with Realtor.com and other B2B Integration
partnerships to extend and enhance data and coverage Strategic
entry into rentals and mortgage Accelerate
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Questions?
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Connecting Consumers and Real Estate Pros
Huge market spend moving online
Pioneer and largest player in online real estate
Dominant traffic and audience engagement
Robust national and local sales capabilities
Deepest Real Estate industry relationships
Strategic investments creating growth opportunities
Strong management team and balance sheet
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Contact information: Steve Berkowitz Chief Executive Officer Rachel Glaser Chief Financial Officer Move, Inc. 910 East Hamilton Avenue, Campbell, CA 95008
Thank you