Investor Presentation Deck Template Traction Tribe v6

8/20/2019 Investor Presentation Deck Template Traction Tribe v6

1/21

IN GENERAL: DON’T PUT EVERY INFORMATION ON THE

SLIDES BECAUSE YOUR AUDIENCE WON’T PAY

ATTENTION TO YOU WHILE READING. DON’T USE

SMALLER FONT SIZE THAN 30. DON’T USE BULLET

POINTS BECAUSE IT’S ANNOYING AND BORING AND

OUTDATED AND CRAPPY AND SO FREAKING COMMON.BIG, BOLD KEYWORDS AND PICTURES SHOULD BE ON

YOUR SLIDES. THIS SLIDE IS A PERFECT EXAMPLE HOW

NOT TO DO IT. IMAGINE 20 SLIDES LIKE THIS: EVEN

YOUR OWN MOTHER WOULD HATE YOU BY THE END OF

IT. USE ANIMATIONS ONLY IF IT TRULY SUPPORTS

PROPER UNDERSTANDING. KEEP IT SIMPLE, STUPID.

S t a r t u p I n v e s t o r P r e s e n t a t i o n T e m p l a t e b y T r a c t i o n T r i b e – v 1 . 6


2/21

COVER PAGE

Company name, maybe with a punchline

(tagline) of the whole product. Put the

goal of the presentation there: „Investor

presentation”. This way your audience will

know this deck was made exclusively for

them.


Whatever investor say, design matters by

expressing your high standards for quality.

Apply a solid, unified and clean design

through your entire presentation. Write the

least possible – this will drive attention to

you. Slides are only for backing your speech.

Tips and Tricks


3/21

PROBLEM YOU SOLVE

Start the story, explain the problem or

conflict or a usual bad practice. What’s

the current pain? Do it with an „in medias

res” approach, in order to keep up

attention of your audience. Don’t startfrom the dinosaurs or waste time

otherwise.

Be enthusiastic and passionate about

describing the problem. Use very short text

(5-10 words) only, or a picture, or a small set

of pictures.

Tips and Tricks



4/21

TEAM

Team comes at the beginning in order to

establish credibility. Name some big gun

advisors as well, if possible. You may

exchange this slide with the previous oneif you prefer.


You don’t have to be formal with this slide.

Investors are looking for solid teams. Any

one common photo of the team will do, usual

thumbnails of bored faces is just – what else

– boring. The thesis of investors is you and

your team. Don’t disappoint them.

Tips and Tricks


5/21

HIGH LEVEL SOLUTION

Some call it vision. Some put here the

elevator pitch. However you call it, be

bold, make a statement. Think big. Let the

audience understand the concept of the

solution, continue the story, show up thelight at the end of the tunnel. Keep it very

short.


Be very clear with your core feature. Avoid

mixing things up. What you need is much

rather some further attention than complete

understanding of your product.

Tips and Tricks


6/21

MARKET

The most important slide. Bottom-up,

then top-down. TAM, SAM, SOM, early

adopters, experience and what you’ve

learnt.


It’s mandatory to know your market, if you

don’t, that’s a sure-fire show-stopper. Top

down approach is necessary, but avoid

rushing to conclusions. That could only be

done bottom-up.

Tips and Tricks


7/21

DETAILED SOLUTION

Description of the product. Go deeper,

make the audience understand how your

stuff works, what’s under the hood.

Include some results of validation. Include

a video or break to demo if it’sexplanatory and short. Emphasize further

features, but not too many.



8/21

DETAILED SOLUTION

…you may tell them even more about it.

Let them fall in love with your product.

Emphasize future opportunities.



9/21

BUSINESS MODEL

Explain how you make (or will make)

money. Reason pricing. Why not less?

Why not more? Have you validated?

Highlight profitability.


Comparing the cost of current solutions to

the problem you claimed with the cost of your

product is usually a good idea.

Tips and Tricks


10/21

COMPETITORS

Could come after the Market slide as well,

you’ve to have a deep knowledge about

competition. Know their stories, their

strenghts and weaknesses.


Show respect to your competitors, however

don’t be afraid to underline why you are

better.

Tips and Tricks


11/21

COMPETITIVE EDGE

How will you burn your competitors to

ashes? Competitive edge is rarely only in

the product. Sales channels, strategies,

partnerships, etc. may be competitive

advantages as well. Saying you have nocompetition is a huge mistake! Every

startups have competition.


Focus on higher growth rate. The whole

startup word is about the hockey-stick

growth. Emphasize why your venture could

grow faster than any competitors.

Tips and Tricks


12/21

CUSTOMERS, REFERENCES

This is the traction part. If there’s not

much traction, name some milestones or

smuggle in some future promises. Here

comes awards and other achievements.


Show the great work you’ve done so far.

Don’t be pompous – it’s not the message you

want to send about yourself. It’s more clever

to present fast traction as if it was common.

Tips and Tricks


13/21

SALES CHANNELS,SALES PLAN

This is customer acquisition strategy. Know your methods for sales and be ready

for some questions about previous validation of these channels. How are you

doing it now and how will it happen over time? The two key metrics of sales is

the Customer Acquisition Cost and the Customer Lifetime Value. Present these

numbers. Please don’t say „If only the 1% of the market will vote on us…” Theywon’t. 1% is just a number – you’ll have to work hard acquiring all of your

customers.


Being creative and proactive means much

more for an investor than being omniscient. If

you don’t know something, or you have no

data about it, don’t be afraid to say so.

Tips and Tricks


14/21

MARKETIG PLAN

Knowing your market isn’t enough. Show

a novel channel reaching your customers.

Since you won’t have enough capital for

carpet-bombing with Google Ads, keep in

mind that most often channel itself is themessage!


It’s time for creativity. If you know your

customers, you’ll find the proper way talking

to them.

Tips and Tricks


15/21

NEAR AND MID-TERM PLANS

Keep this short. These are just dreams at this

moment. 3 or 4 is enough. Just to make your

audience understand what’s your vision with

your startup. Alternatively, you may talk about

the vision itself. Where will you be 5 years laterand what’s your strategy reaching this goal.



16/21

PARTNERSHIPS

Partners might be your future acquirers.

Have you spoken with them? Are you

working close to them? Is such a

partnership vital for your startup (and

thus it’s a dependance), or it’s a win-wintype collaboration?


Signed contracts with big firms or

organizations tell a lot to investors. It clearly

describes that you’re able to sell and

cooperate, the fact that you fit the global

business environment.

Tips and Tricks


17/21

THE MONEY YOU RAISE

Next major milestone, money you’re

raising, monthly burn rate. Keep this slide

very clear. Overflowing the audience with

numbers is rarely a good idea. Don’t claim

a premoney! It’s a huge mistake. Explainyour main barriers that you’ll have to

cross in the following one year.



18/21

WHY NOW?

Being the toughest of all to answer out of

the three general sales questions, explain

why the opportunit of building a big gun

venture is possible only now. What

macro-trends or technologies allow youto succeed while others failed in the past?



19/21

SUMMARY

This is optional: you may end with some

key insights to remember: BIG market

with a BIG market opportunity, burn rate,

investment need. Whatever you pick, be

dynamic. The last impression is the mostlikely to remeber.



20/21

Q & A

End your presentation with a strong

statement, something your audience will

remember. Under the Q@A title, present

your contact info. Please don’t write a

„Thank you for your attention” sentence,this is something you should express

verbally.


Contact info: John Doe, [email protected], +1123456789

Skype: johnd, Twitter: @johnd, LinkedIn: xxxxxxxxxxxxxxxxxxx

mailto:[email protected]:[email protected]


21/21

APPENDIX

During the Q&A part, you’ll face specific

questions. Put data, graphs, flowcharts,

etc. To the appendix. You’ll only show

these slides if you get the relatedquestion.


Things that could help you answering questions: financial

projections, exit strategy, history, milestones, prior funding,

current ownership structure, additional screenshots from the

product, capital raises of competitors, a more detailed cost case

and anything else you’d need to support your answers to

questions visually.

Tips and Tricks

Investor Presentation Deck Template Traction Tribe v6

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