Investor Deck - Yena · Diageo spend £1.75 billion per year on marketing. Want to be the first...
Transcript of Investor Deck - Yena · Diageo spend £1.75 billion per year on marketing. Want to be the first...
Investor Deck
Vision and Value Proposition
The world’s only intelligent nightlife assistant.
Disruptive marketing technology for the global nightlife industry.
Leading supplier of marketing and consumer data services to the drinks industry.
The Problem Drinks Companies
Bars
Users
Diageo spend £1.75 billion per year on marketing. Want to be the first drink someone buys at a bar.
Difficulty reaching target audience. Lack customer engagement.
Nightlife information is static and impersonal. Nightclub Bookings are a huge hassle and lack privacy.
The Solution
Drinks companies want to be here when customers are walking into a bar.
9/10 customers re-order their
first drink at a bar.
“better data and information really gives us much greater confidence in where we should be upweighting our
spend” – Kathryn Mikells, CFO at Diageo
Check-ins create better quality customer-focussed data than ever before.
Motivate users to check-in through socially engaging and physical rewards.
Personalised content means bars get their content in front of the RIGHT audience.
Live and dynamic content means users digest more content, faster.
An App That Adjusts to Your Evening.
Book Tables and Guest List faster and with more privacy entirely within the app.
Certified profiles mean venues know when they are dealing with important clients.
Scalable bookings technology means whether you’re a promoter for one club or the owner of multiple venues, your profile will reflect your needs.
300+ London Venues Signed Up.
Europe’s 50 “most exciting and innovative start-up” (Unbound50) - £2000 of sponsored prizes from:
Two meetings with Diageo, third planned with their consumer marketing team.
Agreed deal with various luxury clubs in London for commission on table and guest list bookings.
Traction and Validation Roadmap
+6500 +1000
Entrepreneurial Spark Business Accelerator and PwC Tomorrow’s Business Leader’s Programme.
The Team
James Ison - CEO Daniel Ghadimi - COO Experience launching and
managing a nightlife promotions company in London.
Entrepreneur with experience in SEO, e-Commerce and B2B Sales.
Richard Godfrey - CTO Over 25 years experience developing software,
now operates Rocketmakers – a start up incubator in the UK.
Anders Fritz-Carlsen - CSO Over 15 years experience in business
leadership roles helping companies expand internationally.
Jo Mosaku - CBDO Over 20 years experience in fashion, technology and media. Strong business development track record at
established and start-up phase companies.
Jonathan Tuck – Non-Executive Director Co-Founded ZapGo who raised $10M.
Technology entrepreneur with engineering doctorate completed at Oxford.
Launch
Plans for Investment
5 Regions 5 Professional Video Adverts - £850 5 Launch Events Bi-Weekly Video Blogs Cross Promotion with Bars/Drinks Brands
Scale
Region Management Responsibilities:
Maintain and build commercial relationships. Build a userbase.
Ensure great user experience (content/events/competitions).
Technology Develop new features to make the app more engaging and social.
Improve our technology services to bars and drinks companies.
For more information contact Daniel on 07931151094 or [email protected]