Investment Perspective in Handicraft Sector in Jharkhand.
-
Upload
milton-oliver -
Category
Documents
-
view
222 -
download
0
Transcript of Investment Perspective in Handicraft Sector in Jharkhand.
Investment Perspective in Handicraft Sector in
Jharkhand
Jharkhand , the 28th state of the Indian Union was brought into existence on
November 15, 2000- Land of Opportunities
The State is rich in forest & minerals complementing its vibrant tribal culture
Tribal people can make valuable contributions to the national society’s
knowledge of socio-economic adaptations to fragile eco-systems
Major challenges
• High incidence of rural poverty . 49% as per the national survey – Highest in nation
• Health and education indicators are below the national average
• Child Malnutrition , Infant mortality rates are very high compare with national average
Key Strategic Challenges for Inclusive and Sustainable Growth
• Addressing institutional gaps (building new institutions as well as improving the performance of existing institutions)
• Improving access to infrastructure (such as irrigation, roads, power, telecommunication, storage facilities, schools and clinics)
• Expanding rural opportunitiesSource –Addressing challenges of inclusive Development-
world bank report
CRAFTS SECTOR
• The country's total handicrafts exports stood at USD 2.3 billion in 2010-11.
• 23 Million craftspeople are employed• Craftspeople form the second largest employment
sector in India, second only to agriculture• 63% of exports turnover• 9 items dominate exports of handicrafts• These nine items include art metal ware, wood
ware, hand-printed textiles, hand-knotted and embroidered textiles, leather goods, stoneware, carpets and floor coverings.
ESAF
Jharcraft – Creating opportunity Changing lives
• 2006 – Jharcraft was started as an n institution to create new opportunities to rural areas with an objectives to change the lives
• The main objective is to provide a marketing space for merchandise manufactured by the rural artisans & NGO’s
Jharcraft
• Jharcraft provides support for Tasar silk, woodcrafts , Bamboo crafts , Dhokra art , Lac Bangles , Lather items , Cane products , Jute crafts , Terracotta products ect.
• Currently it supports more than 40000 artisans
• 26 Emporiums across the country
• Total turn over touched Rs 30 Crore in 2010-11
Introduction to ESAF• Originated in 1992
• Micro Finance & Micro Enterprises Development are Major Operational Areas
• Reaches out to 4 Lakh members through 150 branch offices in India
• Loan outstanding to tune of 300 Crores
• Provides Marketing & Business Development services to 25000 SHG groups
• Integrated approach towards creating self-reliance among the underprivileged & marginalized people
ESAF
MAHALI COMMUNITY • Mahali is a community of
people among the santals live in santhal pargana area.
• They are totally dependant on bamboo for their livelihood, like basketry, mat making and other utility items.
• There are approximately 30000 to 50000 Mahalis are there in each districts of Santhal pargana
• Land less labors • Traditionally they work as a
familyESAF
Training• We train the artisan groups for better quality
and improved market relevant products
Village production Centre
• Trained artisans come into a group and work on the orders given by ESAF
• Village production centers introduced
• Packing , labeling and other final touches taken care at Business incubation centers in nearby towns
Village Craft Production Centre at Nayapada Village – The beginning
8 Women are working in this village regularly Under the leadership of an entrepreneur from 2008.They are earning around 2000 Rs/ month.Now migration is stopped among them.
Training Programs in villages
ESAF Creating opportunities
• Signed MOU with Jharcraft 2011
• Trained more than 1000 artisans.
• Migration arrested in more than 20 villages
• Developed more than 150 designs of bamboo crafts
• Promoted Tribal paintings of sohrai art, jadopatia art ect
The Impact
• The Income of Individual has increased from 20 – 30 Rs earlier to 80 – 120 Rs a day which is almost 500 – 600% Increase
• They are getting regular orders
• Quality has improved substantially
• Migration is arrested
• Education is promoted
Story of Lal Murmu•Hails from Jamkanter village, Shikaripara block of Dumka district•Earlier migrate to Bengal four times an year with family•Earn 2000/ month along with wife•In traditional bamboo work earns around 1500/ month both husband and wife•Started to work with ESAF one year back after getting training•Now earning approximately 4000 /month together if regularly working• Never migrated•Sending daughter to school•Now leading a production group in his villageESAF
•Got 2500 as incentive in December•Bought a goat and other household things
ESAF
SUBASH HANSDA
ESAF
ESAF
ESAF
New InitiativesTRIBAL ART RANGE
• Revived Two major local Tribal art forms ( Jadopatia & Sohrai)through transferring them to
various functional products
Bamboo & Wood Products
Bamboo & Leather Products
• Bamboo craft was mixed with the famous ‘Santiniketan Leather art”, a handcrafted leather work which is a heritage of the Tagorean institute, Santiniketan located barely 130 Kms from Dumka
BambooFurniture Making - Training
•35 Artisans are trained•Production work started•Government sanctioned to build a CFC at a cost of 17 Lakhs Rs at Barheit, Sahibgunj District
Furniture Products
Future vision of Jharcraft
• Organize 100000 self help groups
• Opening new chain outlets within the country and abroad
• Turn Jharcraft into Rs 1000/- crore company by 2017
• Set up a exclusive sate of art head quarter at Ranchi
• Make Artisans and Wavers a sake holder of the company
ESAF