T H E B I L L I O N A I R E S P L A Y B O O K

TIPS from 12 INVESTMENT MASTERS

T O N Y R O B B I N S

INVEST l i k e t h e

1%

Tony Robbins needs no introduction. He is committed to helping make life better for every investor. Every investor will find this book extremely interesting and illuminating.

CARL ICAHN, Billionaire Activist

and Investor

OVER THE PAST 4 YEARS, Ive interviewed more than 50 self-made billionaires, Nobel Prize winners, investment titans, bestselling authors, professors, and financial legends.

My goal was to find a way for you, the individual investor, to take control of your money in a system that seems rigged against you.

I VOWED TO

DISCOVER THE BEST POSSIBLE INFORMATION

FROM THE MOST KNOWLEDGEABLE AND INFLUENTIAL

EXPERTS IN THE WORLD.

HERES A BRIEF SAMPLE OF SOME SIMPLE tips from twelve of the most colorful and brilliant minds in finance.

These are some of the principles that have guided them through every economic condition.

I A S K E D E A C H O F T H E S E G R E A T I N V E S T O R S ,

IF YOU COULDNT PASS ANY OF YOUR MONEY TO YOUR

CHILDREN, BUT ONLY A SET OF INSIGHTS, STRATEGIES,

OR A PORTFOLIO, WHAT WOULD THEY BE?

HERE S WHAT THEY SA ID

DEFENSE IS TEN TIMES MORE IMPORTANT THAN OFFENSE. THE WEALTH YOU HAVE CAN BE SO EPHEMERAL; YOU HAVE TO BE VERY FOCUSED ON THE DOWNSIDE AT ALL TIMES. If you lose 50%, it takes 100% to get back to where you startedand that takes something you can never get back: time.

I N V E S T M E N T M A S T E R # 1

PAUL TUDOR JONES Founder, Tudor Investment Corporation; Founder, Robin Hood Foundation. Legendary Financial Trader with 28 consecutive years without a single loss.

THE GOAL OF THE NONPROFESSIONAL SHOULD NOT BE TO PICK WINNERSneither he nor his helpers can do thatbut should rather be to own a cross section of businesses that in aggregate are bound to do well. A low-cost S&P 500 index fund will achieve this goal.

Indexing is the way to go. Invest in great American business without paying all the fees of a mutual fund manager and hang on to those companies and you will win over the long term.

I N V E S T M E N T M A S T E R # 2

WARREN BUFFETT CEO, Berkshire Hathaway

MY FAVORITE QUESTION IS, WHAT DONT I KNOW? What has been very successful for me through my whole life is to not be arrogant about knowing, but to embrace the fact that I have weaknesses, that I dont know a lot about this, that and the other thing. The more you learn, the more you realize you dont know.

Were all going to be wrong. So we have to set up a system that protects us from that.

I N V E S T M E N T M A S T E R # 3

RAY DALIO Founder & Co-Chief Investment Officer, Bridgewater Associates, Worlds #1 Largest Hedge Fund with $160B Under Management. 21% Compounded Return for 23 Straight Years.

SURPRISE, THE RETURNS REPORTED BY MUTUAL FUNDS ARENT ACTUALLY EARNED BY INVESTORS. A firm will go out and start five incubation funds, and they will try and shoot the lights out with all five of them. And of course they dont with four of them, but they do with one. So they drop the other four and take the one that did very well public with a great track record and sell that track record.

An insider knows that chasing the high flyer advertised fund is chasing the wind.

I N V E S T M E N T M A S T E R # 4

JOHN C. BOGLE Creator of the Index Fund; Founder & former CEO of the Vanguard Group, Worlds #1 Largest Mutual Fund. 85 Year Old Investment Legend with 64 Years of History in the Markets.

TAKING A SWING FOR THE FENCE WITH NO DOWNSIDE PROTECTION IS A RECIPE FOR DISASTER. Significant risk taker means we can lose all of our money. I never set myself up for the knockout punch. In fact, the way I produce such huge returns, is I risked only 6 cents for every dollar of upside potential. Thats how you set yourself up to win.

I N V E S T M E N T M A S T E R # 5

KYLE BASS Founder, Hayman Capital Management. Turned $30 Million into $2 Billion During the Sub-Prime Crisis.

DIVERSIFICATION IS THE ONLY FREE LUNCH. WHY? Because spreading your money across different investments decreases your risk, increases your upside returns over time, and it doesnt cost you anything.

Of the three tools for reducing your risk and increasing your potential for financial success: security selection, market timing and asset allocation, overwhelmingly the most important is asset allocation. It actually explains more than 100% of returns in the investment world. Because those fees, taxes and losses that come along with stock picking and market timing put a drag on your profits.

I N V E S T M E N T M A S T E R # 6

DAVID SWENSEN Chief Investment Officer, Yale University Grew University Endowment Fund from $1 Billion to $23.9 Billion in Two Decades.

SPECIFIC PORTFOLIO CONSTRUCTION WILL BE DIFFERENT FOR DIFFERENT PEOPLE. YOU CANT HAVE SOMEONE IN A PERFECT ASSET ALLOCATION UNLESS ITS PERFECT FOR THEM. I have three daughters. Theyre three different ages with three different skill sets, and those will change over time. Im not going to know what they are. One might spend more than another. One may want to work in an environment where they can earn a lot. Another may be more philanthropic in nature. One may have something that happens to her in life, a health issue. One may get married, one may not; one may have children, one may not. Every single permutation will vary over time, which is why even if I started all of them the first day they were born and set out an asset allocation, it would have to change.

I N V E S T M E N T M A S T E R # 7

MARY CALLAHAN ERDOES CEO, J.P. Morgan Asset Management Division, Managing $2.5 Trillion in Assets.

I INVEST IN A LOT OF INDIVIDUAL STOCKS. BUT I HAVE THE TIME. I HAVE THE EXPERTISE. I HAVE THE EDUCATION. But 98% of people dont focus on that. Most people should really predominantly go into index funds, in my view. They have the most predictable outcomes. Better than they would ever by trying to pick different things, which is very difficult to do. And then do their other job too. You cant do both.

I N V E S T M E N T M A S T E R # 8

CHARLES SCHWAB Founder and Chairman of Charles Schwab Corporation. Revolutionized the Investing Business, $2.38 Trillion Under Management.

EVERYTHING IS RISK AND REWARD. BUT YOUVE GOT TO UNDERSTAND WHAT THE RISK IS, AND ALSO UNDERSTAND WHAT THE REWARD IS. When you buy a company, what youre really buying are its assets. So youve got to look at those assets and ask yourself, Why arent they doing as well as they should be? Fully 90 percent of the time, the reason is management.

I N V E S T M E N T M A S T E R # 9

CARL ICAHN Legendary Investor, Investment Activist, Founder of Icahn Enterprises, Net worth of $26.1 Billion.

I N V E S T M E N T M A S T E R # 1 0

SIR JOHN TEMPLETON Founder of Templeton Mutual Funds; Philanthropist; Creator of the 1 Million Templeton Prize.

NOT ONLY DO YOU BUY AT MAXIMUM PESSIMISM BUT YOU WANT TO SELL AT THE PEAK OF OPTIMISM. When everyone else thinks the world was going to end, it is the right time to invest. When everyone else thinks Oh my God! These are the greatest times in history!that was when it is time to sell.

MOST PEOPLE SAY, READY? AIM! AIM!... BUT THEY NEVER FIRE. It drives me crazy because they dont make decisions. They dont want to make decisions; they would like somebody to do it for them. I feel like the decisions I make will be good, and Ill see good results.

I N V E S T M E N T M A S T E R # 1 1

T. BOONE PICKENS Billionaire, Investor and Legendary Oil Oracle. Chairman and CEO of BP Capital Management. 19 out of 21 Accurate Predictions on Oil Prices.

THE MOST MONEY MADE IS BY DOING NOTHING, SITTING TIGHT. SITTING TIGHT MEANS YOU HAVE CASH. In your life, the important thing is not to lose money. If you dont see really good opportunities, why take big risks? Some great opportunities will occur every three, four, or five years and then you want to have cash available.

I N V E S T M E N T M A S T E R # 1 2

MARC FABER Director of Marc Faber Limited; Publisher of Gloom, Boom & Doom report.

THERE ARE NOT MORE THAN FIVE PRIMARY

COLORS, YET IN COMBINATION THEY

PRODUCE MORE HUES THAN CAN EVER BEEN SEEN.

SUN TZU, THE ART OF WAR

However, they have all won at the investment game. You can too,

using these tips and others.

LIKE ALL EXPERTS, THESE MONEY MASTERS all have different views of what the near-term

future might hold, and they have different opinions on which investment vehicles they favor most. Some are short-term traders;

some like to hold long-term.

R E M E M B E R T H AT

KNOWLEDGE IS NOT POWER, EXECUTION IS.

Execution trumps knowledge every day of the week. Just make a little bit of progress each day or each week and before you know it, your

path to financial freedom will be realized.

TONY ROBBINS has coached and inspired more than 50 million people from over 100 countries. More than 4 million people have attended his live events. Now for the first timein his first book in two decadeshes turned to the topic that vexes us all:

HOW TO SECURE FINANCIAL FREEDOM FOR OURSELVES & OUR FAMILIES.

Tonys power is superhuman...Hes a catalyst for change. I want to eat what he eats, drink what he drinksI just want to do what he does! OPRAH WINFREY, Emmy Award-Winning media magnate

TAKE THE FIRST POWERFUL STEP

TOWARD TRUE FINANCIAL FREEDOM

FOR YOURSELF & YOUR FAMILY.

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Wealth You Deserve.

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