National Planning ConferenceApril 30, 2014 – Atlanta, GA

68%

32%

75%

25%

67%

33%

Planning for Economic RecoveryAPA’s 2012 Poll on Public Perceptions of Planning

68%

32%

75%

25%

67%

33%

Today’s Panel

68%

32%

75%

25%

67%

33%W. Paul Farmer, FAICPCEO, American Planning Association

William Anderson, FAICPPresident, American Planning Association

Ellen Dunham JonesGeorgia Tech

Kevin GreenMidtown Alliance

Rodney HarrellAARP

Today’s EnvironmentDemographics, Economy + Community

32% 25%

67%

33%

This work aims to put

specific data around the

question of how planners

and policy makers can make

their communities more competitive and prosperous in light of the trends and preferences of Millennials

and Active Boomers.

125 Million Millennials &Active Boomers*

* Census Population Estimates 2012

MethodologyPoll was conducted online during March 2014 and consists of 1,040 adults aged 21 – 65 with at least two years of post High School education. Harris Poll reviewed the questionnaire to ensure objectivity and fielded the survey on behalf of APA. Other than education level, the respondent groups are representative of the nation.

Economic Anxiety Continues

Worries Abound on Cost of Living, Savings

Local + Metro Strategies May Provide Path to Growth

New Approach to Economic Development

New Directions for Neighborhoods, Suburbs

Multiple Neighborhoods + Generations but Common Interest in Walkability, Access

Millennials, Boomers Share Key Interests, Concerns More than Conflict

Investing in Place

ATTITUDES AND OUTLOOK ON THE ECONOMY

State of the U.S. EconomySome people feel the U.S. economy is fundamentally sound and other believe it is fundamentally flawed. Which is closer to your belief?

NATIONAL

68%

32%

75%

25%

67%

33%

MILLENNIALS ACTIVE BOOMERS

Flawed Sound

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Economic OpportunityWhen it comes to economic opportunities and financial security for you personally, would you say your local economy offers more than enough, just enough, or too few opportunities?

NATIONAL

59% 41% 51% 49% 60% 40%

MILLENNIALS ACTIVE BOOMERS

To few opportunities Just /More than enough opportunities

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

National Economic Recovery

NATIONAL

39%29% 34% 35%

42%22%

MILLENNIALS ACTIVE BOOMERS

Worse Better

In next five years, do you expect the U.S. economy to get better, get worse, or stay the same?

Same

32% 31% 36%

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Local Economic Recovery

NATIONAL

25% 37% 21%40%

26% 30%

MILLENNIALS ACTIVE BOOMERS

Worse Better

In next five years, do you expect the local economy to get better, get worse, or stay the same?

Same

39% 40% 44%

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Personal Finance Recovery

NATIONAL

18%35%

11%

32%24% 37%

MILLENNIALS ACTIVE BOOMERS

Worse Better

In next five years, do you expect your personal finance to get better, get worse, or stay the same?

Same

47% 57% 38%

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Investing in Place

PLANNING FOR TODAY’S ECONOMIC DEVELOPMENT

Growing the Local EconomySome feel the best way to grow the economy is to recruit companies to the area. Others feel it is to invest in local schools, transportation choices, walkable areas and making the area as attractive as possible. Which is closer to your belief?

NATIONAL

35%

65%

26%

74%40% 60%

MILLENNIALS ACTIVE BOOMERS

Recruit companies Invest in schools and community features

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Talent and Generational Mobility

NATIONAL

46%

9%35%

57% 35%

MILLENNIALS ACTIVE BOOMERS

Not likely at all Somewhat to extremely likely

How likely is it that you will move to another part of your state or another state in the next five years?

Don’t know

44% 55%

10% 8%

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Location DecisionsWhich of the following are MOST important to you when deciding where to live? Please select all that apply.

NAT

Economic factors, such as jobs and business growth

Living expenses, such as housing costs

Metro features, such as schools, and safe streets

Health and nature*

Kinds of people, such as diversity and mix of ages

Community engagement

MIL ABPercentage of priority

54%

79%

44%

53%

43%

22%

64%

83%

57%

52%

45%

25%

42%

80%

32%

59%

44%

20%

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Methodology

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Investing in Place

COMMUNITIES + COMPETITIVENESS

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Enough Transportation OptionsDo you feel that there are enough non-car transportation options available in your area?

NATIONAL

42%

58%

41%

59%

42%

58%

MILLENNIALS ACTIVE BOOMERS

Yes No

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Mode Preferences

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Aging in Place

NATIONAL

49%

Yes No

Do you feel your communityis doing enough to help people who want to stay in their own homes as they get older?

51%

This work aims to put specific data around the question of how

planners and policy makers can

make their communities more competitive and prosperous in

light of the trends and preferences of Millennials and Active Boomers.

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Aging in Place

NATIONAL

36%4%

43%

7%27%

3%

MILLENNIALS ACTIVE BOOMERS

Not at all importantSomewhat, Very, or Extremely important

How important is it to you to stay in your current home as you get older?

Don’t know

60% 50% 69%

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

Planning for HazardsDo you think your community currently or will soon experience more intense or extreme weather?

41%59%

75%

14%

Yes No

8%

Is it important to you that your area have a plan for these changing conditions and emergencies?

Yes No Don’t know

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

The ‘Sharing Economy’Some people believe that Internet-based apps for sharing cars, rides, houses, or specialized equipment is a new or more common element to the economy that gives people more flexibility than having to buy everything for themselves. How important is this “sharing economy” to you?

NATIONAL

41%

59%

27% 73%

MILLENNIALS

Recruit companiesInvest in schools and community features

Poll conducted March 2014 of U.S. adults aged 21 – 65 with at least two years of college.

“A key challenge facing communities is devising policies to attract and retain key demographic groups by investing in local assets while dealing with concerns about affordability and cost of living.”

Panel Comments +Questions

download the full report at www.planning.org/policy/polls