Investing in Communities - jollibeefoundation.org · conducted orientation to teachers and parents...

2010 Annual Report

Investing in Our Communities

About the CoverThe photos on the cover of the 2010 Annual Report depict the major initiatives of Jollibee Foundation for the year in the areas of Environment, Education and Community Development. These are the investments we make in the communities around the country to help in realizing a better life for all Filipinos today and in the future.

1 Our Vision, Our Mission, Our Values2 President’s Message3 Where We Work4 Education4 Busog, Lusog, Talino (BLT)8 Project ACE10 Technical Skills Training 11 Housing and Community Development 11 Jollibee-Gawad Kalinga Village12 Bridging Farmers to the JFC Supply Chain

Table of Contents

Jollibee Foundation Inc. is accredited by the Philippine Council for NGO Certification (PCNC) and is registered with the Bureau of Internal Revenue (BIR) as a donee institution.

16 Environment16 Tree Planting and Nurturing18 Community Programs of JFC Business Units20 Six Years in Review22 Board of Trustees and Staff24 Financial ReportIBC About the Logo

Jollibee Foundation believes in harnessing the strengths of its parent company, Jollibee Foods Corporation (JFC), and those of its partners, for community development. Operating since 2005, Jollibee Foundation’s service to the community is exemplified by building into the design of its various programs the relevant strengths of JFC as a foodservice company so that program sustainability would have a fairly good chance.

Our Vision Our ValuesOur MissionJollibee Foundation envisions that every Filipino is able to access basic community services and live a life defined by dignity, purpose and active participation in nation-building.

Our work is guided by the JFC corporate values, namely, excellence, honesty and integrity, frugality, teamwork, humility to listen and learn, respect for the individual, spirit of family and fun, and customer-focus. We partner with communities and find synergy with other institutions to ensure that our programs are strategic and sustainable.

Together with our partners, we jollify our communities with:

• Improvedaccesstoeducationfortheyouth;

• Leadershipdevelopmentforlocalorganizations;

• Livelihoodprogramsforsmallfarmers;

• Environment-friendlyinitiatives;and• Decenthousinganddisasterrelieffor

calamity-stricken regions.

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President’s Message

First is about our core business, to build on the strengths of the company, supported by corporate values. Programs should be strategically linked, to our business structure, so that these would operate sustainably.

The second principle is about proactive communities, to help those who are determined to help themselves. Our work with communities will only succeed, if these communities are already striving to improve themselves. It will be our task to join hands with them, and to treat them not as mere beneficiaries but as partners as well. We realized that this approach motivated them to contribute even more.

The third principle is about value-based partnership, to form partnerships with like-minded individuals and institutions, and to harness their expertise and passion. Partnerships are valuable to make the work faster and minimize setbacks.

2010 marked the 6th year of operation of Jollibee Foundation. Our journey had its share of successes and challenges, and can be depicted as investing in community development. This means we help in addressing the immediate, as well as the underlying issues that cause social problems. Three principles guided us in this work.

2 JOLLIBEE FOUNDATION

Where we work

Grace Tan CaktiongPresident

LUZON

MINDANAO

VISAYAS

Our work in 2010 focused on two major projects – the Busog Lusog Talino School Feeding Program or BLT, and the Bridging Farmers to the JFC Supply Chain Project.

The BLT school feeding program, capitalized on the competency of our company. With nationwide operations, our store employees visited nearby schools and conducted orientation to teachers and parents on proper food preparation and food safety. They also monitored regularly the feeding activity. The presence of our stores all over the country, and our partnerships, enabled us to expand the program, to over 200 schools in 2010, feeding more than 13,000 pupils since we started in 2007.

The Bridging Farmers program harnessed our supply chain by giving the opportunity to small farmers to be our direct suppliers, empowering them to be more productive and profitable. While we provided the market, our partners, the Catholic Relief Services, the National Livelihood Development Corporation, and the Department of Agriculture, provided agro-enterprise training, access to capital, and post-harvest facilities, respectively.

A group of farmers from Nueva Ecija delivered seven million pesos worth of onions to JFC in 2010. What they have earned enabled them to pay off the loans incurred from previous years, and to send their children to school without resorting to borrowing, as what had happened in the past.

We at Jollibee Foundation have been blessed, and are very grateful, to be supported by many kind people from our employees to partners who all have the inherent desire to help. Corporate social responsibility (CSR) is a great way to inspire, because it puts greater purpose, and meaning to what we do everyday.

Jollibee Foundation will continue to join hands with all members of the community who are willing to put CSR into action, and with the common mission of creating a meaningful and beautiful life for ourselves, our families and our communities.

Busog, Lusog, Talino

EDUCATION

Project ACE (Access, Curriculum, and Employability in HRM Education)

Technical Skills Training

HOUSING & COMMUNITY DEVELOPMENT

ENVIRONMENT

Bridging Farmers to the JFC Supply Chain

Jollibee Gawad-Kalinga Villages

Tree Planting and Nurturing

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Education

Busog, Lusog, Talino (BLT)

“Let no pupil stay out of school because of hunger and malnutrition.” This battle cry unifies our Busog, Lusog, Talino (BLT) stakeholders nationwide. BLT fosters collaboration among public and private sector partners to ensure better health and nutrition among schoolchildren.

SCaLInG up In reaCh and ImpaCTIn 2010, 8,045 Grades 1 and 2 pupils were

nourished by BLT’s daily in-school lunch feeding. They came from 232 schools located in 38 sites across the country. This is a big leap for the program which started out with 281 pupils in 8 schools way back in 2007 (see Table 1).

School officials teamed up with organized parent groups in preparing the nutritious menus which gave a boost to pupils’ weight and attendance. Pupils gained 4 to 5 kilos on average as a result of everyday lunch intake. Absenteeism was also minimized as their health improved. In most cases, BLT meals became an incentive for coming to school regularly.

Employee volunteers from nearby JFC stores shared in the responsibility of monitoring the schools’ performance – from meal preparation to weighing of pupils. They also conducted food safety seminars for parents. Barangay health workers and DepEd nutrition officers also took part in ensuring the smooth implementation of the feeding guidelines.

Parents are invited to co-manage daily feeding activities. In the process, they acquire the skills in preparing low-cost yet nutritious meals that can be cooked at home.

28

1253

25134

38232

281

1,800

4,663

8,045

‘10‘09‘08‘07 ‘10‘09‘08‘07

pupils reached per YearSites and Schools

Table 1


of the pupils attained their normal weight-for-age status.

80%

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Education

Busog, Lusog, Talino (BLT)

Mr. Tony Tan Caktiong, Jollibee Foods Corporation Chair and CEO and Jollibee Foundation Chair, gave a message of thanks to all BLT partners who gathered for the Annual Partners Meeting in May 2010.

The spirit of volunteerism drives JFC employees to lend a helping hand in conducting feeding activities.

COmmunITY OWnerShIp TaKeS rOOTJollibee Foundation’s time-bound financing

approach to BLT is designed to empower local leaders and community members to fully commit to the program’s sustainability. This has driven stakeholders to look for ways and means to generate needed resources. For example, in San Jose Nueva Ecija, the City Government sourced its funding counterpart from the LGU General Fund. RD Foundation, a local partner in General Santos City, tapped its sister companies to provide in-kind goods to schools. Davao-based schools launched “Feed-a-Child” fundraising campaign to draw support from the community.

Public donation continued to pour in to BLT through the Jollibee Foundation coin banks placed in all JFC stores nationwide. In the US, Jollibee and Red Ribbon stores in the states of California, Nevada, and New York continued their coinbank collection from customers. This fundraising is in partnership with the Philippine Development Foundation (formerly Ayala Foundation USA).


Site Local Implementing Partner

Luzon

Bayombong, Nueva Vizcaya LGU OF BAYOMBONGBambang, Nueva Vizcaya ST. MARY’S UNIVERSITY

Cabanatuan City, Nueva Ecija

COLLEGE OF THE IMMACULATE CONCEPTION

ARAULLO UNIVERSITYSan Isidro, Nueva Ecija LGU OF SAN ISIDROSan Jose City, Nueva Ecija LGU OF SAN JOSE CITYAngeles City, Pampanga

HOLY ANGEL UNIVERSITYPorac, PampangaFloridablanca, PampangaCalamba City, Laguna ZENITH FOODS CORPORATIONBay, Laguna UPLB FOUNDATION/

CHEVRON GEOTHERMALCalauan, LagunaSto. Tomas, Batangas ASSOCIATION OF FPIP

LOCATORS INC.Tanauan City, BatangasNasugbu, Batangas ROXAS FOUNDATIONPadre Burgos, Quezon ENVERGA UNIVERSITYPagbilao, Quezon TEAM ENERGY FOUNDATION

Legazpi City, AlbayALTERNATIVE SYSTEMS FOR

COMMUNITY DEVELOPMENT

Quezon CityATENEO CENTER FOR

EDUCATIONAL DEVELOPMENT

Malabon City MANILA PLASTICS

City of Manila MANUEL L. QUEZON ELEMENTARY SCHOOL

Site Local Implementing Partner

Visayas

Buenavista, Guimaras GUIMARAS STATE COLLEGEIloilo City WESTERN VISAYAS

COLLEGE OF SCIENCE AND TECHNOLOGY

Lambunao, IloiloCabatuan, IloiloLa Carlota City, Negros Occidental

ROXAS FOUNDATION

Bacolod City, Negros Occidental

UNIVERSITY OF ST. LA SALLEMurcia, Negros OccidentalBago City, Negros OccidentalTalisay City, Negros OccidentalTacloban City, Leyte BETHEL INTERNATIONAL

SCHOOLTanauan, Leyte

Mandaue City, CebuCOALITION FOR BETTER

EDUCATION

Mindanao

Davao City

DAVAO DOCTORS COLLEGEDAVAO MEDICAL SCHOOL

FOUNDATIONHOLY CROSS OF DAVAO

COLLEGEDigos City, Davao del Sur COR JESU COLLEGEGeneral Santos City RD FOUNDATIONIligan City, Lanao del Norte ST. MICHAEL’S COLLEGE Claveria, Misamis Oriental XAVIER UNIVERSITYMagsaysay, Misamis Oriental CHRIST THE KING COLLEGE

Local implementing partners oversee the daily feeding activities, including seminars for the parents.

List of Local Implementing Partners for School Year 2010-2011

At the initiative of the principal and the support of several stakeholders, the Talomo Central Elementary School in Davao City inaugurated the BLT Feeding Center in October 2010.

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Project ACE scholars undergo intensive in-store training at JFC stores, to prepare them as future store managers.


Education

Project ACEImproving Access, Curriculum, and Employment in HRM Education

Seeking a degree in hotel and restaurant management (hrm) is often a hard-to-reach dream for financially disadvantaged high school graduates. project aCe combines scholarship support in hrm education and in-store training in JFC stores to young people, in collaboration with partner schools. The first batch of 80 scholars graduated with an associate degree in march 2010.

80%

neW parTnerShIpS enhanCed The prOGramSchool year 2010-2011 brought in new partners as more brands from

the Jollibee Foods Corporation (JFC) family welcomed the trainees in their stores. Chowking, Greenwich, and Red Ribbon enhanced the scope of experience and training skills attained by the scholars.

Polytechnic University of the Philippines also became a partner school, joining Chiang Kai Shek College, Cavite State University, De La Salle University – Dasmariñas, Divine Word College, Jose Rizal University, and University of Makati.

In addition to providing scholarships, the partners continually enhanced the syllabus and undertook faculty development.

A highlight of the training of the scholars was the leadership development in the Junior CAMP seminar, held in November 2010. Patterned after the CAMP module for JFC employees, the seminars taught participants how to manage their resources, engage peers, and facilitate community involvement.

Leadership training seminars developed the scholars’ focus and commitment in achieving their goals.

The scholars learned practical workings of the food service industry, enhancing their school lessons.

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Education

Technical Skills Training

Jollibee Foundation offers a 15-month technical skills training to high school graduates who seek higher education but are financially constrained from doing so. Value formation complements the technical training to develop the scholars’ good moral character.

Since 2006, the placement-driven program in partnership with Don Bosco Technical College (DBTC) Mandaluyong has equipped 79 scholars aged 17 to 24 with viable skills to land them jobs after graduation. A new batch of twenty scholars started their training at DBTC in 2010. They will render their on-the-job-training with service contractors who maintain the equipment at Jollibee Foods Corporation (JFC) stores.

enhanCInG and eXpandInG The prOGramIn school year 2010-2011, Don Bosco Canlubang

joined the program as a partner, with ten scholars enrolled in the Mechatronics program. The scholars will render their practicum with JFC’s commissary, Zenith Foods Corporation.

To further enhance the curriculum of the partner schools, faculty members were oriented by JFC suppliers regarding the equipment deployed in JFC stores. Jollibee and Chowking also donated equipment, enabling the scholars to perform better during their workshop activities.

Over 100 scholars have been equipped with viable skills to land them jobs after graduation.


Jollibee-Gawad Kalinga Village

Jollibee Foundation’s support of Gawad Kalinga (GK) communities continued in 2010. Going beyond the housing needs of the community members, a “Jollibee-GK farm” was established in the 3rd Jollibee-GK Village which is in Bontoc, Southern Leyte.

About 30 families residing in the village were provided with a 10-square meter plot each and initial farm input of open-pollinated vegetable seed varieties for replanting. They were trained on basic farming techniques such as mulching, weeding, pest management and composting. A Bayan-Anihan officer monitored the progress of the community.

Within the farm, simple infrastructures were built such as a fence to protect the plants from grazing animals and family plot markers to ensure accountability. A compost shed was also put up for producing organic fertilizer. Another shed provided a venue for community members to regularly gather and discuss their plots.

Although the soil is mostly clay and water is not easily accessible, the community persevered in planting and maintaining the farm. As a result, a thousand kilos of assorted vegetables like kangkong, okra, amplaya and pechay were harvested from May to December 2010. The farm yields were mainly used for household consumption.

HouSinG and coMMunitY dEVELoPMEnt

The Jollibee-GK farm aims to ensure productivity and food sufficiency among household members, in line with GK’s Bayan-Anihan Program.

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The Bridging Farmers program is a joint initiative of Jollibee Foundation, Catholic relief Services (CrS) and the national Livelihood development Corporation (nLdC). It aims to help farmers apply effective farming technologies and methods to ensure reliable product delivery and higher income by linking them to institutional markets like the Jollibee Foods Corporation (JFC).

CRS organized working groups in each site consisting of LGUs, the farmers’ cooperatives, micro-finance institutions and research agencies to facilitate value-adding and logistics support. Each site working group is led by the Mayor who also sets aside budget for the training of farmers or provision of basic infrastructure. NLDC mobilized its micro-finance institution (MFI) partners to provide credit to the farmers. Jollibee Foundation, for its part, worked closely with JFC Purchasing to understand the requirements needed by the company in terms of products and to address concerns in dealing directly with farmers’ clusters.

For the year 2010, 837 farmers were trained on various crop technologies, organizational strengthening and project development. Production trials for tomatoes and bell pepper were also conducted in Luzon and Mindanao. Cross visits between and among project partners were done, thereby spreading the learnings and knowledge on crop technology and financing opportunities among small farmers.

Wives of the members of the Kalasag Coop Farmers peeled the onions for delivery to JFC which added to their income.

CRS Country Representative Joe Curry discussed with farmers how to access other technologies to improve their productivity.


Public-private sector partnerships enabled onion-producing farmers to successfully deliver to JFC and increase their income in the process.




The STOrY OF The KaLaSaG FarmerS COOperaTIVe

Farmers from San Jose City, Nueva Ecija were among the first beneficiaries of the Bridging Farmers Program when it started in May 2008. A core group of these farmers organized themselves into clusters to effectively work together for collective marketing. Formalized as the Kalasag Farmers Producers Cooperative, they began delivering white onions to JFC in February 2009. In 2010, total deliveries reached 236 metric tons, 66% of which were peeled onion which involved women and generated additional income for the community. Support from the Department of Agriculture’s Bureau of Post Harvest Research & Extension (BPHRE) for cold storage facilities, reefer truck and crates enabled the farmers to meet their delivery commitments.

Leaders of the Kalasag Farmers Cooperative have gained skills in enterprise management.


Onions in Mindanao were cultivated under rainshelters which were also used for other high-value crops.

Using the Clustering Approach, farmers reviewed the results of their marketing and identified ways to improve logistics and profitability.

Jollibee Foundation Executive Director Ma. Gisela Tiongson joined the Bukidnon farmers in celebrating their harvest and delivery of bulb onions to JFC.


Employees volunteered their time and energy to help reforest the Marikina Watershed.


One hundred eighty employees from the business units of Jollibee Foods Corporation (JFC) main Office – Jollibee, Chowking, red ribbon, manong pepe, and Jollibee Worldwide Services – volunteered their time and energy to help reforest the marikina Watershed during a series of Saturdays from September to October 2010. more than 3,000 trees were planted on eight hectares of critical watersheds.

The Marikina Watershed Reserve consists of four principalities: Antipolo, San Mateo, Rodriguez, and Tanay. It is a major source of groundwater reserves for households and industries in Metro Manila. The watershed has only 20% forest cover left, which is why post-Typhoon Ondoy studies showed that it was the main source of water that flooded the Marikina River and Metro Manila in 2009.

WOrKInG TOGeTher TO reFOreST The marIKIna WaTerShed

JFC and Jollibee Foundation joined the Philippine Disaster Recovery Foundation (PDRF), Fostering People’s Education, Empowerment, and Enterprise, Inc. (FPE3), and other organizations in a public-private sector partnership to reforest the denuded Marikina Watershed. Jollibee Foundation donated funds to cover the costs of acquiring seedlings, preparing the land, actual tree planting, and maintenance for a period of three years.

Employee volunteers from Zenith Foods Corporation also planted trees in Canlubang, Laguna while the Quezon team from Jollibee South Luzon planted trees in Padre Burgos, Quezon.

Tree Planting and Nurturing

EnVironMEnt

Red Ribbon President Joseph Tanbuntiong joined his team for the tree planting activity.

Jollibee Foundation Vice President Belen Rillo assisted a student to plant a tree.


SharInG TOYS, BOOKS, and CLaSSrOOmS

The 16th Jollibee Maaga ang Pasko brought the spirit of giving and sharing to children in need with over 200,000 toys and books collected and cleaned by thousands of Jolly Toy Scouts volunteers. Jollibee matched each gift with a Jollibee toy. The campaign was supported by a bigger network of partners, with 33 companies and 60 schools going all-out for the cause.

In response to the call of the Department of Education to help address the country’s classroom gap, the campaign also donated a portion of the proceeds from the sales of limited edition Jollibee and Friends Dolls for the Build-a-Classroom project. With the additional funds donated by the Jollibee Franchisees Association and Jollibee Foundation, Jollibee will build 40 public school classrooms beginning 2011.

FOSTerInG COmmunITY BuILdInG

The JFC Commissary, Zenith Foods Corporation (ZFC) is a staunch supporter of the BLT program of Jollibee Foundation, serving as a partner to two schools: Jose Rizal Memorial School in Calamba, Laguna and Canlubang Elementary School. Zenith also sponsored other programs through the Department of Education’s Adopt-a-School & Adopt-a-Child Program, such as teambuilding sessions for public school teachers and livelihood programs for BLT parents. Zenith also recently partnered with Don Bosco Canlubang to support the training of the Jollibee Foundation scholars in that school.

The value of sharing is strongly espoused by the members of Jollibee Foods Corporation (JFC)’s business units, as demonstrated by their various outreach projects.

Jollibee, Jollibee Franchisees Association and Jollibee Foundation raised funds in 2010 to build 40 public school classrooms in 2011.

Zenith Foods Corporation complemented BLT with livelihood seminars for parents.

Community Programs of JFC Business Units


CeLeBraTInG ChrISTmaS JOY

Red Ribbon employees joined in the Christmas Party celebration of Dela Paz Elementary School students by bringing school supplies, gifts, and joy to everyone. The highlight of the activities was the donation of illustrated story books to be used for story telling sessions. The volunteers also helped in building bookshelves on site for the school library.

Volunteers and family members from Chowking’s Main Office went to the Dalupan Elementary School in Quezon City to celebrate Christmas with BLT students. Chowking prepared an opening dance number that set the mood for the gathering, and exciting games that gave the kids a chance to win prizes.

JOB readIneSS prOGram FOr YOuTh WITh SpeCIaL needS

Greenwich continued to support the Independent Living and Learning Centre (ILLC)’s Job Readiness Program for youth with special needs. ILLC aims to teach essential work behaviors and vocational skills that are necessary for future vocational pursuit. Training was conducted in school-based simulated and actual work environment with the supervision of job coaches. The program boosted the students’ confidence as they contributed to society as well.

JFC’S enVIrOnmenT InITIaTIVeS

JFC continued the practice of going green by integrating in its business processes sustainable programs in the use of green building materials, energy conservation, water resource management and waste management.

Improvements in electrical systems led to lower carbon emissions and savings in kilowatt-hours of energy. For example, store kitchens were equipped with evaporative fresh air blowers that drew warm outside air, lowered the air temperature through evaporation, and reduced the use of air conditioners. Water resource management initiatives such as faucet aerators to reduce water velocity and hygienic waterless urinals resulted in savings in the use of this scarce resource. Solid waste segregation and recycling were also practiced by each store.

Red Ribbon employees brought school supplies, gifts, and joy to the students of Dela Paz Elementary School.

Volunteers and family members from Chowking celebrated Christmas with BLT students in Dalupan Elementary School.


2005 2006 2007Jollibee Foundation formally began its operations •as the corporate social responsibility arm of Jollibee Foods Corporation. Under Technical Skills Training, 30 high school •graduates received scholarships for a 15-month ref and aircon course at Don Bosco Technical College (DBTC) in Mandaluyong City. The first Jollibee-GK Village located in Sitio Pulo, Las •Pinas City was completed in December. 51 families who lost their former houses to the fire that razed the community were the beneficiaries.

The Citizen-Responsive Governance Project was •implemented with the AIM-Team Energy Center. Two pilot municipalities in Nueva Vizcaya – Sta. Fe and Bayombong – trained in multi-stakeholder and participatory governance.The first batch of 30 scholars in Technical Skills •Training graduated.

The Busog, Lusog, Talino (BLT) in-school feeding •program was piloted in Tondo, Manila and Bayombong, Nueva Vizcaya covering 281 Grades 1 and 2 pupils in 8 public schools.Inspired by the success of the Citizen-Responsive •Governance Project, the Citizen-Responsive Leadership Development Program was implemented with AIM-Team Energy to develop the capacity of academic institutions in the Bridging Leadership methodology. This project was implemented from 2007-2010 with a total of 7 academic institutions participating.

Six Years in Review


2008 2009 2010BLT moved to program expansion by covering 12 sites •nationwide, feeding 1,800 pupils in 53 public schools.Project ACE (Access, Curriculum and Employability in HRM •Education) was piloted in partnership with academic institutions. 158 ACE scholars enrolled for a 2-year Associate Degree in Hotel & Restaurant Services.A new batch of 39 scholars graduated from DBTC under •the Technical Skills Training Program.The Bridging Farmers to the JFC Supply Chain Program •was launched in partnership with Catholic Relief Services and National Livelihood Development Corporation. Farmer groups in Nueva Ecija, Nueva Vizcaya, Bukidnon and Zamboanga were organized and trained on agro-enterprise development.The 2nd Jollibee-GK Village located in Bontoc, Southern •Leyte was completed. 100 families living in landslide-prone areas were relocated to start a new and safer future.

The number of BLT schools and sites doubled to 141 •schools in 26 sites, reaching close to 5,000 pupils. Local partners began mobilizing resources for program sustainability.3 more schools became Project ACE partners and •another batch of 48 scholars joined the program. 300 farmers were assisted in the Bridging Farmers •Program. The successful deliveries of bell pepper and onion to JFC increased the farmers’ income by at least 30%.388 JFC employee volunteers planted 3,000 trees to •reforest eight hectares of critical watershed in Biak-na-Bato and Mt. Banahaw. Jollibee Foundation through Jollibee Franchisees •Association’s Project Cuddle assisted 8 foundations working for children’s welfare.

BLT continued to scale up reaching 8,045 Grades 1 and •2 pupils from 232 schools located in 38 sites across the country. To date, total number of pupils fed is 13,000.80 Project ACE scholars graduated with an Associate •Degree in Hotel and Restaurant Services.10 scholars availed of Technical Skills Training in DBTC. •Don Bosco Canlubang and Zenith Foods Corporation joined as partners, supporting 10 scholars enrolled in Mechatronics.Through the Bridging Farmers Program, the Kalasag •Farmers Producers Cooperative delivered 236 metric tons of white onions to the JFC Commissary.The third Jollibee-GK Village located in Butuan City •was completed with 49 families relocated from flood-prone areas in the city benefitting from the project. 180 JFC employee volunteers planted more than 3,000 •trees in 8 hectares of the Marikina Watershed.


Our Logo

Every element of the Jollibee Foundation logo is individually symbolic. As a whole, these different elements also derive meaning from each other to visually convey the core purpose of the Foundation.

This goal for a brighter and happier tomorrow is represented by the sun rising in the background. The sun also conveys the empowering and uplifting effect we want the programs to have on the Foundation and its partners.

The path towards a better future is not easy and it requires determination and hard work. This is captured by the presence of a hill, which the Foundation and its partners need to climb. Yet despite the challenge of climbing a hill, there are eight stepping-stones leading the way.

The eight stepping-stones represent the eight corporate values of Jollibee: customer focus, excellence, respect for the individual, teamwork, spirit of family and fun, humility to listen and learn, honesty and integrity, and frugality. These values provide us with a solid foothold and a guide to help us along the path of transformation.

JOLLIBEE FOUNDATION INC. (A Nonstock, Nonprofit Organization) 6th Floor, Jollibee Plaza, F. Ortigas Jr. Road (formerly Emerald Avenue) Ortigas Center, Pasig Citywww.jollibeefoundation.org

The 2010 Jollibee Foundation Annual Reportcover is printed on 9lives, the “born againpaper.” It is FSC certified, made of 55% post consumer fiber, 100% post consumer waste, with carbon-neutral quality, superb whiteness and high bulk.

Investing in Communities - jollibeefoundation.org · conducted orientation to teachers and parents...

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