Investigating Blogs and Facebook in Academe: Research Approaches and Considerations
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Transcript of Investigating Blogs and Facebook in Academe: Research Approaches and Considerations
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Assistant Professor ▪ School of Information Studies
DALHOUSIE UNIVERSITY ▪ 11 OCTOBER 2012 ▪ HALIFAX, NS
INVESTIGATING BLOGS & FACEBOOK IN ACADEME
RESEARCH APPROACHES & CONSIDERATIONS
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part one
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TEACHING IN THE AGE OF FACEBOOK
AND OTHER SOCIAL MEDIA:
LIS FACULTY AND STUDENTS’ FRIENDING
AND POKING IN THE SOCIAL SPHERE
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WHO WHY HOW
2012 ALISE Research Grant Competition
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Carolyn Hank
PI (McGill)
Cassidy Sugimoto
Co-PI (IUB)
Jeff Pomerantz
Co-PI (UNC)
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Carolyn Hank
PI (McGill)
Cassidy Sugimoto
Co-PI (IUB)
Jeff Pomerantz
Co-PI (UNC)
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Carolyn Hank
PI (McGill)
Cassidy Sugimoto
Co-PI (IUB)
Jeff Pomerantz
Co-PI (UNC)
Fred
Stutzman,
Advisor
(UNC)
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SOCIAL NETWORK SITES
Data Source: Hampton et al. (2011)
Image Source: Donovan (2010)
59%
OF ADULT INTERNET
USERS USE 1+ SNSs
BASED ON 79% OF AMERICANS WHO
REPORT USING THE INTERNET (N=2,255)
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SNS USERS ON FACEBOOK
Source: Hampton et al. (2011)
92%
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FACULTY USE OF FACEBOOK
57%
VISITED FACEBOOK IN THE PAST MONTH (N=1,920)
Source: Moran et al. (2011)
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FACULTY USE OF FACEBOOK
43%
POSTED TO FACEBOOK IN THE SAME PERIOD (N=1,920)
Source: Moran et al. (2011)
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FRIENDS
Source: Hampton et al. (2011)
HIGH SCHOOL EXTENDED FAMILY
CO-WORKERS
COLLEGE FRIENDS
IMMEDIATE FAMILY
PEOPLE FROM VOLUNTEER GROUPS NEIGHBORS
229 FACEBOOK FRIENDS REPORTED, FOR AVERAGE FACEBOOK USER IN SAMPLE
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FACULTY & STUDENT … “FRIENDS”
229 FACEBOOK FRIENDS REPORTED, FOR AVERAGE FACEBOOK USER IN SAMPLE Little is known about how students and
faculty interact informally on Facebook
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“… a professional tries to simultaneously fill
two or more different
roles.” Rupert & Holmes, 1997, p. 661
DUAL RELATIONSHIPS
TEACHER
MENTOR
SUPERVISOR
EMPLOYER
COLLABORATOR
COLLEAGUE
FRIEND
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BLURRED BOUNDARIES
BETWEEN OUR
PERSONAL AND
PROFESSIONAL LIVES …
AMONG A VARIETY OF
CHANNELS
CONTEXT COLLAPSE
TEACHER
MENTOR
SUPERVISOR
EMPLOYER
COLLABORATOR
COLLEAGUE
FRIEND
RELATIVE
PARTNER
ETC.
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GUIDANCE ON DUAL RELATIONSHIPS
HONOR
CODES/
CODES OF
CONDUCT
SNS
POLICIES Metzger et al. (2010)
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research objectives
Describe LIS faculty and
students’ informal
interactions via
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Inform social network
and communication
policy decision-making
at LIS programs
research objectives
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Inform future
approaches for other
academic units,
regardless of discipline,
to investigate
connections between
pedagogy and social
network sites, including
research objectives
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HOW? Develop and pilot test an
approach to studying …
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… LIS faculty, students’ and
administrators’ perceptions,
experiences, practices, and
decision-making for
managing communications
with one another, if at all, via
Facebook;
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… their expectations for
such communications,
including issues related to
disclosure and privacy;
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… and the impact of
classroom and institutional
policies, if any, on such
interactions.
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RESEARCH DESIGN
MCGILL
IUB
UNC
SETTINGS
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TOOLS
FOCUS
GROUPS INTERVIEWS
RESEARCH DESIGN
FACULTY
STUDENTS
-UG
-MLIS
-PhD
1:1
INTERVIEWS
FOCUS
GROUPS
WEB-BASED
SURVEYS
POLICY
ANALYSIS
ASSOC. DEANS/
DIRECTOR
SYLLABI
SOCIAL MEDIA
INST’L POLICIES
-SCHOOL
-FACULTY
-UNIVERISTY
Q1: FACULTY
Q2: STUDENTS
EXPLORATORY DESCRIPTIVE
SPRING-SUMMER 2012 SUMMER-FALL 2012 FALL-WINTER 2012
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Hampton et al. (2011). Social networking sites and our lives. Washington,
DC: Pew Internet & American Life Project. http://pewinternet.org/
Reports/2011/Technology-and-social-networks.aspx
Moran, M., Seaman, J., & Tinti-Kane, H. (2011). Teaching, learning, and
sharing: How today’s higher education faculty use social media.
Boston, MA: Pearson Learning Solutions. Retrieved from
http://www.pearsonlearningsolutions.com/educators
/pearson-social-media-survey-2011-bw.pdf
Rupert, P.A., & Holmes, D.L. (1997). Dual relationships in higher
education: Professional and institutional guidelines. Journal of Higher
Education, 68(6), 660-678.
[Image Source] Donovan, K. (2010, January 29). Social media heart
collage. Retrieved from http://www.flickr.com/photos/
kdonovan_gaddy/4314365065/
SOURCES … so far
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part two
four studies from 2006 through today
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BLOGS &
PRESERVATION General Bloggers - CHOEMPRAYONG & SHEBLE (2006-2008)
- BLOGFOREVER: EU-FUNDED PROJECT (http://blogforever.eu)
Scholar Bloggers - HUMANITIES, SOCIAL SCIENCES, SCIENCES, PROF. & USEFUL ARTS
-HISTORY, ECONOMICS, LAW, BIOLOGY, CHEMISTRY & PHYSICS
- BIBLIOBLOGGERS
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GENERAL BLOGGERS 2006-2008
SNOWBALL SAMPLING
QUESTIONNAIRES
n=223
Sheble, L., Choemprayong, S., & Hank. C. (2007). Preservation in context: Survey of blogging behaviors. In Proceedings of the Third International Digital Curation Conference. Edinburgh: Digital Curation Centre.
1
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Blog:Blogger not 1:1 Content dynamic
Bloggers interested in DP
Save some but not all Personal responsibility
Capability, though?
Access, use and extent?
Method
Responsibility
Access scenarios
Use scenarios
Intellectual Property Versioning
Process in time
Findings Future
GENERAL BLOGGERS 2006-2008
conclusions
1
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SCHOLAR BLOGGERS (ACTIVE) 2009-2011
Hank. C. (2011). Scholars and their blogs: Characteristics, preferences, and perceptions impacting digital preservation (Doctoral dissertation). ProQuest Dissertations & Theses database (UMI No. 3456270).
HISTORY, ECONOMICS, LAW, BIOLOGY, CHEMISTRY & PHYSICS
QUESTIONNAIRES
INTERVIEWS
BLOG ANALYSIS BLOGGER
BLOG
n=153
n=93
2
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How do scholars who
blog perceive their blog
in relation to their
cumulative scholarly
record?
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
research questions
2
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How do they perceive
their blog in relation to
long-term stewardship?
Who do they perceive
as responsible as well
as capable for blog preservation?
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
research questions
2
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What blog characteristics impact preservation?
What blogger behaviours impact preservation?
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
research questions
2
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?
Multiple instances
Multiple authors
Scholar blogger(?)
Scholarly blog(?)
Currency
Timing
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
design considerations
2
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BLOGS
BLOGGERS
Questionnaires
Interviews
Blog Analysis
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
data sources/units of analysis
2
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NEEDLE IN A
HAYSTACK
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
sampling issues
population
2
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SCHOLAR BLOGGERS (ACTIVE) 2009-2011
sampling issues
population
CHAMELEON IN
A HAYSTACK
2
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SCHOLAR BLOGGERS (ACTIVE) 2009-2011
sample source
Purposive Sampling
2
644blogs
History| Economics | Law | BioChemPhys
Academic Blog Portal <http://www.academicblogs.org>
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SAMPLE
CODING
SYSTEM
Blogs & bloggers
Nine criteria
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
sampling
2
HOMOGENEITY
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PUBLICLY AVAILABLE
PUBLISHED IN ENGLISH
KNOWLEDGE OR PERSONAL BLOG
TIME-STAMPED POSTS
ACTIVELY PUBLISHED TO
AT LEAST 1 YEAR OLD
PERSONAL IDENTIFIERS (RE: AUTHORSHIP)
CONTINUED BLOG ELIGIBILITY
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AUTHORED BY 1 OR MORE SCHOLARS
CONTINUED
a) 1+ descriptor: Ph.D., Dr., Professor, Reader,
Lecturer, Doctoral Student, or Doctoral
Candidate
c) Link to blogger’s CV or the like with 1+
citation to a journal article
b) 1+ descriptor (Scholar, Academic, Researcher,
Research Director, Fellow, Biologist) and
institutional affiliation
d) Graduate student and explicit reference to
area of study or pursuant degree
SCHOLAR CRITERIA
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Criterion History
Freq (%)
Econ
Freq (%)
Law
Freq (%)
Sciences
Freq (%) Publicly available 168 (90%) 163 (85%) 113 (95%) 126 (88%)
Published in English 159 (84%) 151 (79%) 111 (93%) 123 (85%)
Knowledge or personal blog
146 (77%) 140 (73%) 93 (78%) 119 (83%)
Time-stamped posts 145 (77%) 140 (73%) 93 (78%) 118 (82%)
Actively published to 68 (36%) 83 (43%) 58 (49%) 62 (43%)
At least 1 year old 58 (31%) 66 (34%) 53 (45%) 54 (38%)
Personal identifiers in regard to authorship
53 (28%) 59 (31%) 48 (40%) 48 (33%)
Authored by 1 or more
bloggers meeting scholar parameters
46 (24%) 51 (27%) 47 (40%) 44 (31%)
ASSESSMENT
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sampling frame one
ELIGIBLE BLOGS
(29%)
125 Single-Blogs | 63 Co-Blogs
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CO-BLOGS : POSTED W/IN 1 MONTH
CO-BLOGS: MEETS SCHOLAR CRITERIA
ALL BLOGS: BLOGGER CONTACT INFO
BLOGGER ELIGIBILITY
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sampling frame two
ELIGIBLE BLOGGERS
107 Single Bloggers | 187 Co-Bloggers
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SCHOLAR BLOGGERS (ACTIVE) 2009-2011
instrument design
Do not
reinvent
the wheel
Lenhart & Fox (2006)
Herring et al. (2005a, b)
Morton and Price (1999)
Olsen et al. (2009)
Rainie (2005)
White & Winn (2009)
Hank et al. (2007)
2
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QUESTIONNAIRES Q1 (single-bloggers): 41 to 58 questions
Q2 (co-bloggers): 41 to 62 questions
Qualtrics
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
questionnaires
2
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PRE-TESTING
us/uk
bloggers
researchers
preservationists
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
questionnaires
2
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SCHOLAR BLOGGERS (ACTIVE) 2009-2011
questionnaire administration
Personalized Email Salutation | Blog Title | Blog URL | PIN
Invite and 2 reminders
No inducements
Manual
Timing of invitation email
All eligible bloggers invited (N=294)
Available for 3 weeks
2
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Completed sample:
153 respondents
RR 1: QI: 63% | QII: 46% | QI/II: 52%
Outcome rates derived from Internet surveys of specifically named persons
from the American Association for Public Opinion Research (AAPOR, 2009)
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
completed sample
2
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24 semi-structured
phone interviews
72 (47%) of QI & QII respondents expressed interest
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
interviews
2
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SCHOLAR BLOGGERS (ACTIVE) 2009-2011
interviews
Concurrent to other data collection
Protocol | Debriefing sheet| Pre-testing
24 phone interviews
15 to 25+ minutes
11 to 14 questions
Semi-structured
2
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Coded 93 blogs: 61 single/32 co-blogs
57 to 63 Indicators
Authorship Attributes
Blog Elements & Features
Rights & Disclaimers
Authority & Audience
Blog Publishing Activity
Post Features
Archiving
(SR: 49.5%)
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
blog analysis
2
(ON/OFF BLOG)
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Time in Minutes
Single-Blog Frequency (%)
Co-Blog Count Frequency (%)
≤ 9 17 (28%) 5 (15%)
10 to 19 32 (52%) 24 (73%)
20 to 29 9 (15%) 2 (6%)
30 to 39 2 (3%) 1 (6%) ≥ 40 1 (2%) -
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
blog analysis
…tick tock tick tock
2
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Criterion History
Freq (%)
Econ
Freq (%)
Law
Freq (%)
Sciences
Freq (%)
Publicly available 168 (90%) 163 (85%) 113 (95%) 126 (88%) Published in English 159 (84%) 151 (79%) 111 (93%) 123 (85%)
Knowledge or personal blog
146 (77%) 140 (73%) 93 (78%) 119 (83%)
Time-stamped posts 145 (77%) 140 (73%) 93 (78%) 118 (82%)
Actively published to 68 (36%) 83 (43%) 58 (49%) 62 (43%) At least 1 year old 58 (31%) 66 (34%) 53 (45%) 54 (38%)
Personal identifiers in regard to authorship
53 (28%) 59 (31%) 48 (40%) 48 (33%)
Authored by 1 or more bloggers meeting scholar parameters
46 (24%) 51 (27%) 47 (40%) 44 (31%)
REMEMBER …
WHAT ABOUT THOSE INACTIVE,
BUT PUBLICLY AVAILABLE BLOGS?
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left no message behind
on where they went or
if they will be back etc.
%
Available but
not actively
published to
in previous
3 months (n=156)
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
blog analysis
2
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SCHOLAR BLOGGERS (INACTIVE) 2011-PRESENT
Hank. C., & Lent, A.R. (2012). Dispatches from blog purgatory: Final messages from scholars’ inactive blogs. #Influence12: Symposium & workshop on measuring influence on social media. Halifax, Nova Scotia
HUMANITIES, SOCIAL SCIENCES, SCIENCES, PROF. & USEFUL ARTS
BLOG X N=1779
BLOG ANALYSIS n=909
no new posts > 3 months
3
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SCHOLAR BLOGGERS (INACTIVE) 2011-PRESENT
3
“SENTIMENT ANALYSIS” BY HAND
“farewell” post?
ACTIVE BLOGS
currently published
556 (61%)
INACTIVE BLOGS
no new posts
353 (39%)
NONE
230 (65%)
LAST POST ONLY
77 (22%)
PRELIMINARY!
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BIBLIOBLOGGERS 2012-PRESENT
ACADEMIC LIBRARIANS & INFORMATION AND LIBRARY SCIENCE FACULTY/RESEARCHERS
BIBLIOBLOGGERS? not bible …
OCLC/ALISE Library & Information Science Research Grant Program
QUESTIONNAIRES
INTERVIEWS
BLOG ANALYSIS
CV ANALYSIS BLOGGER
BLOG BLOG X
4
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BIBLIOBLOGGERS
SCHOLAR BLOGGERS (ACTIVE) 2009-2011
2
BIBLIOBLOGGERS 2012-PRESENT
4
results(?)
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Public 100%
Subject to
critical review 68%
Allows use and
exchange 94%
Scholarly record
80%
66% agree with
all three criteria
Association of Research
Libraries (1986)
Braxton, J.M., Luckey, W.,
& Helland, P. (2002)
SCHOLARSHIP
SCHOLAR BLOGGERS 2
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SCHOLARLY LIFE
0% 20% 40% 60% 80% 100%
RESEARCH PRODUCTIVITY
RESEARCH CREATIVITY
RESEARCH QUALITY
WRITING QUALITY
WRITING EFFICIENCY
SHARING PRE-PUBS
TEACHING QUALITY
WORK ENJOYMENT
GREATER VISIBILITY
PROMOTION
IMPROVED
NEITHER
IMPAIRED
SCHOLAR BLOGGERS 2
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%
… to present
INVITATIONS … impact & reward
SCHOLAR BLOGGERS 2
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%
… to collaborate
INVITATIONS … impact & reward
SCHOLAR BLOGGERS 2
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%
… to serve
INVITATIONS … impact & reward
SCHOLAR BLOGGERS 2
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%
INVITATIONS
… to publish
… impact & reward
SCHOLAR BLOGGERS 2
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%
preservation for public access
& use into the indefinite future
PRESERVATION
SCHOLAR BLOGGERS 2
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PRESERVATION
0% 100%
Personal access/use
Indefinite future
Public access/use
Indefinite future
Personal access/use
Short-term future
Public access/use
Short-term future
16%
19%
76%
80%
SCHOLAR BLOGGERS 2
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20%
30%
40%
50%
60%
70%
80%
90%
100%
RESPONSIBILITY CAPABILITY
Blogger
Co-Author(s)
Provider/Host/Network
Search Engine
Public Trust
preservation SCHOLAR BLOGGERS 2
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
RESPONSIBILITY CAPABILITY
Blogger
Co-Author(s)
Provider/Host/Network
Search Engine
Public Trust
Nat'l Library
Nat'l Archive
Inst'l Library
Inst'l Archive
Inst'l IT Dept
preservation SCHOLAR BLOGGERS 2
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Better things to do
SCHOLAR BLOGGERS
2
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Books
Personnel
Communications
Journal articles
Filter
Blogs
Class
Blogs Traditional Publications
Law review articles
Self-Publications
Works-in-progress
Blogs Peer-Reviewed Pubs
Informal Publications
Lab Notebooks
Published Papers
Dissertations
& Theses
Monographs
Select
Blog Posts
Book Reviews
Teaching materials
Scientific & Scholarly Research
Pedagogical Research & Tools
LOWER HIGHER
PRESERVATION PRIORITY
Blogs
Journal articles
Books
SCHOLAR BLOGGERS 2
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Better things to do
Personal responsibility
SCHOLAR BLOGGERS
2
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%
Purposefully save entire blog via an
archiving service or independently
SAVING
Subscription
services
Export tools
Personal
back-ups
Document/text files
Via syndication
services
SCHOLAR BLOGGERS 2
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%
SAVING
Purposefully save some
blog components
Export tools
Personal
back-ups
Document/text files
Via syndication
services
SCHOLAR BLOGGERS 2
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Better things to do
Personal responsibility
Personal communications
SCHOLAR BLOGGERS
2
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%
DISCLAIMERS
have an explicit or implicit
disclaimer-style statement
Own
opinion
Not
responsible
Advice
BLOG 2
THOUGH 80% FEEL BLOG IS PART OF THEIR SCHOLARLY RECORD …
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Better things to do
Personal responsibility
Personal communications
Bad experience
SCHOLAR BLOGGERS
2
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Association of Research Libraries. (1986). The changing system of scholarly
communication. Washington, DC: Author.
Braxton, J.M., Luckey, W., & Helland, P. (2002). Institutionalizing a broader view of
scholarship through Boyer’s four domains: ASHE-ERIC higher education report.
San Francisco, CA: Jossey-Bass.
Hank. C. (2011). Scholars and their blogs: Characteristics, preferences, and
perceptions impacting digital preservation (Doctoral dissertation). ProQuest
Dissertations & Theses database (UMI No. 3456270).
Hank, C., Sheble, L., & Choemprayong, S. (2007). Informing blog appraisal through
bloggers’ perspectives on selection and preservation. Paper presented at the
Conference on Appraisal in the Digital World, Rome, Italy.
Hank. C., & Lent, A.R. (2012). Dispatches from blog purgatory: Final messages from
scholars’ inactive blogs. #Influence12: Symposium & workshop on measuring
influence on social media. Halifax, Nova Scotia.
Herring, S.C., Kouper, I., Paolillo, J.C., Scheidt, L.A., Tyworth, M., Welsch, P., Wright,
E., & Yu, N. (2005). Conversations in the blogosphere: An analysis “from the
bottom up.” In Proceedings of the 38th Hawaii International Conference on
System Science. Los Alamitos, CA: IEEE Press.
more … SOURCES
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Herring, S.C., Scheidt, L.A., Wright, E., & Bonus, S. (2005). Weblogs as a bridging
genre. Information Technology & People, 18(2), 142-171. doi:
10.1108/09593840510601513.
Lenhart, A., & Fox, S. (2006). Bloggers: A portrait of the Internet’s new story tellers.
Washington, DC: Pew Internet & American Life Project. Retrieved from
http://www.pewinternet.org/Reports/2006/Bloggers.aspx.
Morton, H.C., & Price, A.J. (1989). The ACLS survey of scholars: Final report of views
on publications, computers, and libraries. Washington DC: Office of Scholarly
Communication and Technology, American Council of Learned Societies.
Olsen, D., Berlin, E., Olsen, E., McLean, J., & Sussman, M. (2009). State of the
blogosphere: 2009. Technorati. Retrieved from http://technorati.com/
blogging/feature/state-of-the-blogosphere-2009/.
Rainie, L. (2005). The state of blogging. Washington, DC: Pew Internet & American
Life Project. Retrieved from http://www.pewinternet.org/Reports/2005/The-
State-of-Blogging.aspx.
Sheble, L., Choemprayong, S., & Hank. C. (2007). Preservation in context: Survey
of blogging behaviors. In Proceedings of the Third International Digital
Curation Conference. Edinburgh: Digital Curation Centre.
White, D., & Winn, P. (2009). State of the blogosphere: 2008. Technorati. Retrieved
from http://technorati.com/blogging/feature/state-of-the-blogosphere-2008/.
more … SOURCES
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THANK YOU …
CAROLYN HANK Email: [email protected]
Phone: (001)514.398.4684
SlideShare: http://www.slideshare.net/carolynhank/
Slideshow:
QUESTIONS?
THANKS TO …
FACEBOOK: ALISE 2012 RESEARCH GRANT
BLOGS: OCLC/ALISE LIS RESEARCH GRANT PROGRAM;
BETA PHI MU (EUGENE GARFIELD DISSERTATION AWARD