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August 2015
invest together
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We are a mobile-focused platform that
provides a new, more convenient, and
engaging way to invest - together
Invest Together
Start an investment club with
your peers. Pool your funds.
Share knowledge and vote on
trades. Voleo.
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01 02 03 04
WEALTH TRANSFER $5trn dollars over
the next 5 years
from boomers-
millennials
SOCIAL MEDIA .
SHARED ECONOMY The shared economy
has brought comfort
with co-owning/using
assets
FI DISRUPTION Traditional financial
institution business units
are being disintermediated
by Tech Co’s
People are
increasingly
comfortable with
sharing personal and
financial information
SOCIAL & TECH TRENDS
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FINANCIAL MARKET TRENDS
62%
54%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Americans that directly or indirectly own stocks
32%
64%
Investors under 45 Investors over 45
Use a Financial Advisor
21%
14%
2001 2007 2010 2013
Individuals that Directly Own Stocks (US)
28%
7%
52%
13%
46%
15%
23%
16%
Stocks Fixed Income Cash Other
Proportion of Assets by Class
Millenial Non-millenial
Source: Federal Reserve Source: Gallup, ICI
Source: Wealthfront, Merrill Lynch Source: BCG
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The current investing options
aren’t meeting the expectations of
the next generation
PROBLEM
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WHAT MILLENNIALS EXPECT
60%
43%
31%
Gen Y Boomers Seniors
Reliance on network for news on the economy and financial markets
Source: TD Ameritrade, financialplanning.com
Source: Merrill Lynch
“The 21st century wealth
management experience is a
collaborative forum…. The
process of devising that strategy is
open, transparent, adaptive, and
ongoing”
“in a world of intense connectivity,
young people value relationships
very, very highly”
73%
65%
2008 2009 2010 2011 2012 2013 2014
Social Media & Smartphone Adoption (US)
Social Media Adoption
Smartphone Adoption
Source: Nielsen
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SOLUTION • Invest in a group with your trusted peers
• Combine resources & split commissions
• Seamless sign-up and execution
• Collaborative decision making - intuitive
proposal, discussion and voting
• Simple and elegant UX
• Learn from, compete with, and follow your
peers and the best investors on Voleo
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PATENT & TRADEMARK
Patent Protection Trademark Protection
PCT Patent Application filed in
May 2015 to expand coverage of
original US Patent Pending
Claim covers formation of groups and
tracking of proposals and votes for
the creation of a social investment
network
Trademarked the name ‘Voleo’ and
associated mark in key English-
speaking markets
Application for trademark can be
extended to additional markets as
required
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Gen X & Y North
American population
willing to invest with
their network 400k
600k
4mm Young Professional
DIY investor market
Enrolled MBA
students
Enrolled U/G business
school students
MARKET SIZE – MILLENNIALS
Addressable Market – US & CAN
50mm
Initial Target Market
Our initial target markets are
those most likely to form clubs
and invite their network
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GO-TO-MARKET PLAN
Private Beta
Q3
Public Beta
Q4
NA Launch
2016
Milestones
Customer &
Market Size
Channel
• 100 users
• 1,000+ on wait list
• Students
• Insider network
• System testing
• UX/UI Testing
• CDN broker partner
• US registration
application filed
• MBA & UG finance
clubs
• Student
Competitions
• Schools; Prof.
Services firms;
FS; Tech;
Engineering
• 1,000 users
• 50,000+ wait list
• Students
• Young professionals
• DIY investors
• Large beta test
• Demand
generation
• Broker integration
• Test real $ trading
• App store
• Cust. onboarding
• US registration
• Prep US launch
• US marketing
• 10,000+ users
• 100,000+ wait list
• Established
professionals
• Women
• Inbound marketing
• Internet ads
• Referral program
• Cross-promo
partnerships
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PRIVATE BETA – ROUND 1 RESULTS Stats at a Glance
Unique user logins: 188 Average weekday users (post-deployment): 87 (46%) Average weekend users (post-deployment): 49 (26%) Sessions per active user on any given day: 3+ Screens per session: 12+ Average time per iOS session: 8 minutes Average time per Android session: 14 minutes Proposals per weekday: 45
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MARKETING STRATEGY
Private Beta
Q2/Q3
Public Beta
Q3/Q4
NA Launch
2016
Word of mouth and viral
Inbound Marketing:
• Landing pages
• Viral video
• FB/Twitter/LinkedIn/Blog/other buzz marketing and PR tactics
Direct outreach:
• Uni. Finance Clubs
• Events & conferences
• Professional networks
• Targeted opt-in e-mails
Customer Acquisition Support:
• Marketing/social media team
• Fintech influencer partners
• Partner w/digital media agency for demand gen
Internet Advertising:
• Adwords
• Facebook Ads
Promotion:
• Referral program sharing/conversion
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VALIDATION & PROMOTION
Voleo is establishing partnerships with leading stock exchanges
globally to create annual university stock market challenges as
a lead generation and marketing initiative
Voleo plans to engage 75,000 to 100,000 students on its
co-branded simulation platforms every year
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Kapitall
Discount
Brokers
COMPETITIVE LANDSCAPE
Lowers Barriers to
Investing
(knowledge, time,
psychological, and
financial)
Social Trading Experience
Robinhood
OpenFolio
eToro
ETFs
Investment
Advisors
Robo Advisors
SprinkleBit
Stocktwits
Trade Hero
Covestor
Instavest
Tip’d Off
Bux
Shareville
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VOLEO – CREATING A FUND
Register Set up Fund Invite Members
Create Group Portfolio
Propose, discuss, and vote on trades
Manage your portfolios together
Follow successful investors
Research stocks and receive relevant news
Objectively measure individual performance
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VOLEO – PROPOSING & VOTING
Create Group Portfolio
Propose, discuss, and vote on trades
Manage your portfolios together
Follow successful investors
Research stocks and receive relevant news
Objectively measure individual performance
After forming a group
portfolio, any member can
propose a trade.
As soon as a majority has
voted for the proposal,
the trade automatically
goes to market.
If the majority votes
against, the proposal is
automatically rejected.
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VOLEO – PORTFOLIO MANAGEMENT
Create Group Portfolio
Propose, discuss, and vote on trades
Manage your portfolios together
Follow successful investors
Research stocks and receive relevant news
Objectively measure individual performance
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VOLEO – MY DECISIONS
1
2
3
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5
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In January you proposed to buy 500 shares of Ford
Your group voted against you and the trade was not placed
Voleo keeps the Ford position in your ‘My Decisions’
portfolio
By April Ford’s price had risen by 11.1%
Your group could have made $750!
You can lock your hypothetical gain to your Definitive
Return On Investment Decision (DROID)
Create Group Portfolio
Propose, discuss, and vote on trades
Manage your portfolios together
Follow successful investors
Research stocks and receive relevant news
Objectively measure individual performance
Your DROID will be the driving factor behind your Voleo Score,
which rates users against the community using algorithms
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VOLEO – FOLLOWING
Create Group Portfolio
Propose, discuss, and vote on trades
Manage your portfolios together
Follow successful investors
Research stocks and receive relevant news
Follow a fund or a user’s
Voleo Score for instant
access to investment
ideas from top performers
Objectively measure individual performance
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VOLEO – RESEARCH
Create Group Portfolio
Propose, discuss, and vote on trades
Manage your portfolios together
Follow successful investors
Research stocks and receive relevant news
Objectively measure individual performance
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PRODUCT ROADMAP
2015 Q3
2015 Q4
2016 Q1
2016 Q2
• Stabilize private beta
• Add in-app registration
• Develop portfolio
holding
• Improve performance
reporting
• Enhance onboarding
• Notifications
• Launch web app
• Add account services
• Create account opening
• Payments
• Identity
• Social integrations
• Research functionality
• Watchlist
• News/Description
• Test live trading
• Community intelligence
• Educational components
• Club management
• Interactive charts
• Stock discovery/screener
• Live public beta
• Live public launch
• Data integrations
• Premium features
• 3rd party reports
• Managed accounts
• Enhanced analytics
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SENIOR MANAGEMENT TEAM
Roland Sartorius CFO
25 years experience as a
financial/technology CFO
Public Company and Private
Equity experience
Gordon Jones Product Manager
15 years of mobile & financial
software dev. Experience
Formerly with Broadridge
Thomas Beattie CEO
10 Years of Financial
Services Experience
Investment banker and
start-up consultant
Anthony Tsui VP Tech
15 years of financial software
development experience
Formerly with Broadridge
Aimee Gagnon VP Marketing & Community
Proven fundraiser, event
manager and team leader
Experienced project manager
To Be Announced VP Marketing & Business Dev.
Accomplished Digital Marketer
& Business Developer
40 Under 40 Award Winner
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BOARD OF DIRECTORS
Dean Holley Director
Former Executive Director
BCSC
Brad Wiggins Director
Founder
SecuritiesLawUSA
Don Towner Director
EVP - Chief Administrative Officer
Rockstad
Jay Sujir Founder/Chairman
Partner
Farris, Vaughan, Wills & Murphy
Scott Michaels Director
Executive VP
Atimi
Glen Wilson Director
Former Sr Manager, Tech
TELUS
Mark Morabito Director
Chairman & CEO
King and Bay West
Michael Cooney Director
Former market maker
CBOE
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GEOGRAPHIC & PIPELINE EXPANSION
Geographic Expansion
We will look to expand internationally and may choose to licence the
Voleo platform in markets where a local partner is better suited to
operate (i.e. BRIC & MINT countries) and self operate where cultural
and regulatory barriers are lower (i.e. UK, EU)
Future Platform Concepts
Professional advised platform. Choosing an advisor should be
based on performance. The future of investment advice will be
transparency and that is our vision for ‘Proleo’.
White-label platform. Full service brokers should enhance
engagement with retail clients and enable simultaneous distribution of
investment ideas.
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UNIT ECONOMICS
Commission
Interest
Freemium
Advertising
Marketing – H2 2015
CLTV Source
Hub conversions
Hub signups
Onboarding cost
$2/user/trade
0.25%
Base Case
$20/year
$6/eCPM
Base Case
$700,000
10%; 7 users/club
50,000
~$129
Forecasted
CLTV
~$25
Forecasted
COCA
CLTV Contr.
$116
$2
$2¹
$9¹
COCA Contr.
$5
¹under consideration for year 2+
Customer Lifetime Value
Cost of Customer Acquisition
COCA
Assumptions: $2,000 average investment, 2 trades/month, 80% gross margin, 10% attrition rate, 0.25% interest, 10% cash weighting, 25% discount rate, 1.1 funds/user, 10yr max account life
$20
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FINANCING CONSIDERATIONS
F&F (Q1 2014)
Seed/Sr. Seed (Q1 & Q3 2015)
Series A (2016)
• Legal Operating
Environment
• IP
• Product Design
$410K
$1-2M
2014 2015 2016
$8-10M
• Prototype Built
• Initial Product
Definition
• Live Trading w.
TradeKing
• Provisional Patent
• Technical Security
• Broker Integration
• US Model
• User demand gen.
• Development of
functional app (Atimi
and Jibe)
• Private Beta
• Start US
Registration
• Growth Model
Hypothesis
• Revenue Model
Hypothesis
Risks
Addressed
Notable
Milestones
• Public Beta
• NA Launch
$1.5M Complete
Upcoming
$0.05 $0.20
price
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CAPITAL STRUCTURE
Options ($0.20-0.50)
Restricted Performance Shares
Shares Outstanding
Warrants ($1.00-1.75)
1.8 M
2.4 M
22.5 M
9.1 M
• Insiders hold +75%
• Management team invested in each round and are earning restricted
performance shares on milestones
• Warrants are 80% to Founder; balance to senior management
Total Shares 24.9 M