Invest in Bavaria Presentation
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Transcript of Invest in Bavaria Presentation
Bavaria More than fairy tale castles
Page 2
Bavaria: Your Partner in the Heart of Europe
Bavaria:
Germany’s biggest Federal State
Area :
Germany‘s biggest Federal State
(70,550 km2)
GDP (2013) :
No. 7 in EU
(€ 488 billion)
Population (2013):
No. 9 in EU (12.5 Mio. inhabitants)
Munich
Stuttgart
Frankfurt
Dusseldorf
Hamburg
Berlin Hanover
Erfurt Dresden
Bavaria: Strong and Successful
Bavaria is among the most dynamic sites worldwide
* (30 % of total German applications)
Innovative
Prosperous
Competitive Productive
Growth oriented
8,5 %
(GDP 2008 - 2013)
Export volume:
€ 168 billion (2013)
GDP per capita:
€ 38.429 (2013)
14.829 patent applications
(2013)*
Dynamic
GDP: € 488 billion
(2013)
Stable
102.591 businesses
founded (2013)
Unemployment rate:
3.8 % (2013)
Bavaria: Strong and Successful
Bavaria: worldwide demand : Every second euro is generated through exports
Quelle: StMWI Bayern | April 2014
Bavaria:
In great company
Bavaria : In great company
Global Player Bavaria
More than one quarter of the German DAX-companies are located in Bavaria
Bavaria : In great company
More than 20 % of the german world market leaders are from Bavaria
World‘s leading insurance company
World‘s leading company in
Industry, Energy and Health Sectors
World‘s leading premium car
manufacturer
World market leader for diesel engines
World market leader in gas
and engineering sectors
Second-biggest sportswear
manufacturer in the world
World's third-largest sporting
goods manufacturer
Global market leader in
power semiconductors
World market leader in the
development of cyclodextrins
(ring-shaped sugar molecules
Second-biggest aerospace
manufacturer in the world
Bavaria : In great company
Bavaria has a rich and diverse SME population
Companies with more than 500 employees
Companies with less than 500 employees
Turnover
60.9 %
39.1 %
Employees
50.7 %
49.3 %
Companies
94.4 %
5.6 %
Bavaria: In great company
Bavaria: Location for Trade Fairs
Munich
Nuremberg
Augsburg
• International Toy Fair
• Interzoo - Pet supplies
• BRAU Beviale -
Beverage industry
• Stone+tec - Natural stone
and stone processing
technology
• BioFach - Organic
products
• Interlift - Escalators, components and accessories
• GrindTec - Grinding machines
• Bauma - Construction
machinery, building material
machines, construction
vehicles and equipment and
mining machines
• Electronica - Electronics
components and
assemblies
• ispo - Sports equipment
and fashion
• Ifat - Water, sewage,
refuse, recycling
• I.H.M. - International trade
fair for SMEs
Bavaria:
Innovation and Quality
Bavaria : Innovation and Quality
The Dual Education System
Advantages for the industry
High workforce competence
Ensurance of skilled labour required
Accurately fitting staff qualification
THEORY
PRACTICE =
DUAL EDUCATION
SYSTEM
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
12
Vocational Training and Education System
(VET) Dual apprenticeship system
unites contents of general education with relevant occupational skills.
education takes place in school and on the job in firms.
companies are responsible for education and payment of apprentices.
VET in Germany is strongly regulated: Firms and companies need formal permission to educate apprentices.
Assessment of formal requirements (personal and professional eligibility of the
instructors) is required.
Influence of companies and business and chamber organizations
on the content of occupational education is fairly high: Establishment of new occupations.
Abolishment of obsolete and antiquated occupations.
Adjustments within existing occupations.
Realignments of existing occupations.
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
13
VET: Advantages
Uniformity of educational contents within VET guarantees High occupational uniformity of workers.
comfortable screening of workers regarding their “quality”.
VET is crucial to economic development. Occupational skills and on the job training.
Tacit knowledge: Organization of work and sociology of labor.
VET offers an equally accepted path for further individual
professional development. Possibility to enter the university system.
Sophisticated System of non academic training.
VET offers widespread benefits for the social development of the
state by educating youths from weaker social backgrounds.
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
14
Patent applications
Patentanmeldungen nach Bundesländern 2013
Bundesland Anmeldungen Anteil in % Anmeldungen
pro 100 000
Einwohner
Bayern 14 829 31,3 118
Baden-Württemberg 14 564 30,8 138
Nordrhein-Westfalen 7 073 14,9 40
Niedersachsen 2 924 6,2 38
Hessen 2 162 4,6 36
Rheinland-Pfalz 1 036 2,2 26
Sachsen 966 2,0 24
Berlin 897 1,9 27
Hamburg 741 1,6 43
Thüringen 536 1,1 25
Schleswig-Holstein 465 1,0 17
Brandenburg 322 0,7 13
Saarland 352 0,5 25
Sachsen-Anhalt 228 0,5 10
Mecklenburg-Vorpommern 181 0,4 11
Bremen 160 0,3 24
Insgesamt 47 336 100 Ø 59
Source: Patent-Statistik 2013, Deutsches Patent- und Markenamt (DPMA), April 2014
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
15
Companies conducting research grow more quickly
and are more stable in times of crisis.
Well networked companies expand twice as fast and
are more innovative.
The SMEs conducting research are by far the most
successful. Success factors: differentiation,
internationalisation, market environment and know-
how.
Positive correlation between R&D investments and
economic growth.
Bavarian technology policy: Motivation
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
Bavarian technology policy: Operational targets
16
Ensuring a top ranking position within the competition for
innovation leadership in Germany and the EU.
Bavaria‘s contribution to the Lisbon target: increasing R&D
expenditures to 3,6% of GDP by 2020.
Bavaria as a top location for R&D institutes.
Increase percentage of employment in high-tech industries.
Distinct increase of SMEs committed to reseach and
innovation activities.
Bavaria as Germany‘s leading region for technology
orientated start-ups.
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
Government has no privileged knowledge, however acts from a
different perspective („Referee vs. Player“)
Use of expert knowledge (e.g. Studies, advisory groups,
experts)
Indirect support (e.g. tax credits) is preferable (efficient
allocation)
Display grants clearly as subsidies (transparency)
Support programs focus on technology sectors rather than
industry sectors
17
Topics and Framework
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
18
Instruments of Bavarian innovation policy
Building research infrastructure
Supporting technology transfer
Supporting clusters
Supporting start-ups
Funding of R&D projects
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
Bavaria: Top location for research
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17 Universities of Applied
Sciences
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13 Max-Planck-Institutes & 1 Research
Group
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5 Research Institutes of WGL L
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5 Institutes of Helmholtz-Society
14 Fraunhofer Project- and Work-Groups M
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H S 17 Other Research Institutes
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11 Universities, thereof
6 Universities/projects of Excellence
9 Institutes & Research Establish-
ments of Fraunhofer-Society
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
20
„Haus der Forschung“
Joint initiative of the Bavarian Ministry of Science and the Bavarian
Ministry of Economic Affairs
Integrated consultancy service on research and technology funding
as well as EU financing and EU funding application
Four Partners: Bayern Innovativ,
BayFOR (Bavarian Research Alliance),
ITZB (Innovation and Technology Center Bavaria) and
BFS (Bavarian Research Foundation).
Established June 2010
Two locations (Munich and Nuremberg)
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
21
Fraunhofer is the biggest and the leading organisation for
applied research in Europe.
67 Institutes and research establishments
23,000 employees
2 bill. € funding for R&D, thereof
about 1/3: orders from industry,
about 1/3: projects with public funding,
about 1/3: basic research (financed 90:10).
founded and headquarters in Munich
Joseph von Fraunhofer (1787-1826):
Scientist, Inventor, Entrepreneur
Fraunhofer Society
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
22
Fraunhofer Society in Bavaria
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
A geographic concentration of interconnected
businesses, suppliers and associated institutions in a
particular field (Michael E. Porter).
A network of businesses, suppliers and associated
institutions in a particular field managed by a cluster
organisation.
A cluster provides positive effects to the
competitiveness of the companies in a region:
specialisation along the value chain
specialized work force
increase in innovation dynamics
clear competence profile for a region
23
Definition of “cluster”
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
19 Bavarian Clusters
24
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
19 cluster platforms within 5 segments
Small management teams of 2-6 professionals in each cluster
Average funding per cluster of 1.2 Mio. € in the period 2012-
2015
Funding only for cluster management, not R&D projects
Degressive funding
25
Bavaria‘s Clusters in a nut shell
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
Access to an independent networking platform
Participation on (R&D-)projects
Participation on business fairs and missions
„Pilot“ to support programms on EU-, federal and Bavarian level
Contact to national and international networks
26
Cluster services for their members
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
BUSINESS PLAN Competition
1996-2013: >1,200 companies with >10,000 employees
Incubators
24 technology driven incubators (e.g. MVC Erlangen with 35
companies and 200 employees, IZB Martinsried with 57
companies and 600 employees)
Funding of technology-driven Start-up companies
(e.g. FLÜGGE, BayTou programme)
Bayern capital:
Since 1995 over 220 venture capital investment projects with a
volume of more than 190 Mio. €
27
Supporting Start-up Companies
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
28
Bavarian Technology Grant Program (BayTP)
credits (cut interest rates) 163,7 Mio. €
grants 31,8 Mio. €
Specific grant programs
Advanced materials 43,0 Mio. €
Micro systems technologies 27,9 Mio. €
Information and communiction technologies 60,2 Mio. €
Electromobility (since august 2010) 5,6 Mio. €
Efficient energy generation and use 64,8 Mio. €
Grant Program for technology oriented start-ups (BayTOU) 11,6 Mio. €
Innovation vouchers (since june 2009) 11,7 Mio. €
Technology grant programs for companies (2005-2012)
Funding of R&D projects
Internationalization
Bayerisches Staatsministerium für
Wirtschaft und Medien, Energie und Technologie
30
Foreign
Economic
Relations;
America
Michael
Gotschlich Martin
Grossmann
Europe,
Trade Fairs
Asia, Pacfic,
Africa,
Development
Aid
Dr. Johann Schachtner
Director
Internationalisierung,
Industry
Ulrich Konstantin
Rieger
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
31
In 1995, the Bavarian State Government founded Bayern International, an
organization to promote foreign trade.
This was part of a strategic initiative funded by privatization revenues.
Closely cooperating with government and private partners, Bayern International
helps Bavarian companies to go abroad and to access international markets.
Manager:
Hans-Joachim Heusler
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
32
Promotion of Foreign Trade in Bavaria
Preparation for Export Business
Go International – Personal and individual advice for small enterprises
Internet: Programmes by all Partners in Bavaria: www.aussenwirtschaft-in-bayern.de
Youtube: http://www.youtobe.com/watch?v=s-4B9pa9hAQ
Key-Technologies data bank
Introduction to Export Business:
ABROAD
Trade Missions – lead by Minister Aigner or Vice Minister Pschierer
Business Trips - sector specific
Trade Fair Participation Programme
IN BAVARIA
Bavaria – Fit for Partnership
Solutions – Made in Bavaria
Visit of foreign Delegations
CROSS-BORDER
Innovation Vouchers
More than 20 Bavarian Foreign Representatives all over the world
Funding and financial support via LfA Förderbank Bayern
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
Worldwide: 25 Bavarian Representative Offices
Trade relations
USA – Bavaria: ties that bind
USA | Bavaria : Ties that Bind
35
TZ
A strong US community in Bavaria
About 23,000 US citizen are living in Bavaria
Bavaria has by far the largest US community in
Germany
22 city partnerships between Bavaria and the USA
Education
210 partnerships between Bavarian and US
universities
About 470 US students are studying in Bavaria
USA | Bavaria : Ties that Bind
36
TZ
5 US State Representative Offices in Bavaria
• State of Colorado
• State of Florida
• State of Georgia
• State of South Carolina
• State of West Virginia
USA | Bavaria : Ties that Bind
37
TZ
US Consulate General, Munich
www.munich.usconsulate.gov
9 American – German organizations in Bavaria
> German-American Institute, Nuremberg
www.dai-nuernberg.de
> Bavarian-American Academy, Munich
www.amerika-akademie.de
> Council of American States in Europe, Munich
www.case-europe.com
> American Chamber of Commerce in Germany, Munich
www.amcham.de
> Bavarian-American Center, Munich
www.amerikahaus.de
> American-German Business Club, Munich
www.agbc.de
> Bavaria-California Technology Center, Erlangen
www.bacatec.de
USA | Bavaria – Foreign Direct Investment
38
TZ
German / Bavarian FDI (stocks) in US 2012 1)
Germany: Euro 168.1 billion (US$ 230.3 billion)
Bavaria: Euro 33.5 billion (20 per cent of German total)
US FDI (stocks) in Germany / Bavaria 2012 1)
Germany: Euro 77.1 billion (US$ 105.6 billion)
Bavaria: Euro 13.1billion (17 per cent of total)
German / Bavarian companies in US
No of Companies Turnover Workforce
GER 4,731 € 403.6 bn 762,000
BAV 784 € 104.0 bn 160,000
Share BAV 16.6 % 25.8 % 21%
• US Companies in Bavaria
no official records available
at least 1,000 (presumably more than 1,200) 1) Source: Bundesbank
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
39
Bavaria’s Most Important Export Countries (2013)
5,2
5,3
5,7
6,4
10,3
11,0
11,7
13,4
15,5
18,9
0 5 10 15 20
Switzerland
Czech Republic
Netherlands
Belgium
Italy
Great Britain
France
Austria
China
USA
[€ bn]
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
40
Bavaria’s Most Important Import Countries (2013)
5,2
5,8
6,1
7,2
7,4
9,2
9,7
10,3
11,3
14,9
0 5 10 15 20
Great Britain
Hungary
France
Russia
Netherlands
USA
Czech Republic
Italy
China
Austria
[€ bn]
USA | Bavaria: Ties that bind
41
TZ
Bavaria : Home of more than 1,000 US companies
USA | Bavaria: Ties that bind
Bavaria : Top location for US investments
> First German research and development center in Munich
> 110.000 sqm logistics center in Graben / Swabia
> Up to 1.000 long term employees
> GE Aviation research facility in Regensburg
> European research and technology center in Garching / Munich
> 80.000 sqm logistics center in Straubing / Lower
Bavaria
> Largest logistics center in the European IT distribution
> Headquarter for Europe, Middle East, Africa and Canada in Munich
> High tech production plant in Illertissen / Swabia
> Euro 60 million investment
USA | Bavaria: A favourite location for global tech giants
• International tech majors make Bavaria
their location of choice in Germany
• Major operational base in Europe for
companies like Microsoft, Cisco, Intel
• Value Bavaria’s highly-skilled labor
force, dynamic economy and unrivalled
scope for business
• Google is expanding its R&D center in
Munich due to the high demand for
mobile services
USA | Bavaria: Attraction for New Tech
• Bavaria magnet as German hub for
new generation technology champions
• Focus for companies with B2B target
customers
• Bavaria itself leader of Germany’s non-
city states in native tech startups and
Munich metropolitan region THE tech
startup hub Germany-wide
(significantly ahead of Berlin)
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
45
Foreign Trade Activities related to the USA
March 2015: Business Trip to Austin, Texas, to SXSW Interactive
31. May to 6th June: Trade Mission lead by Vice Minister Pschierer to
Atlanta and Savannah, Georgia, Charleston, South Carolina and Mobile, Alabama
for the aerospace industry (scientists and companies) and media representatives
19.-25. October: Business Trip to New York http://www.oktoberinvestfest.com and to
Silicon Valley for ICT Start-Ups and other related companies
Two Bavarian Representatives:
o Dr. Lucie Merkle in San Francisco
o Janet Danisman in New York
Trade Fair Participation Program:
o NAB in Las Vegas
o Solar Power International (2014 Las Vegas; 2015 Chicago)
o Waste Expo Las Vegas
o IMTS and Pack Expo Chicago
o Westec Los Angeles
o Green Build Expo (2014: New Orleans, 2015 Washington DC)
December 2013: Minister Ilse Aigner met US Secretary of Commerce Penny Pritzker
Regular Meetings with the US Consulate General in Munich
Several Delegations from the USA on specific topics, e.g. Montana on vocational
training; Brookings Instititution on Manufacture, Innovation and Workforce
Your Contact in the USA
46
TZ
Representative Office New York
Jan Danisman
Bavarian U.S. Offices for Economic Development LLC
East Coast Division
560 Lexington Avenue, 17th Floor
New York, NY 10022, USA
Tel.: +1 212 / 317 – 0588
www.bavaria.org
Representative Office San Francisco
Dr. Lucie Merkle
Bavarian U.S. Offices for Economic Development LLC
West Coast Division
388 Market Street, Suite 1050
San Francisco, CA 94111
Tel.: +1 415/ 362 - 1001
www.bavaria-westcoast.com
Your Contact in Bavaria – Invest in Bavaria
47
TZ
Christian Gnam
Manager USA | Service Industries
Invest in Bavaria
Widenmayerstraße 34
80538 München | Germany
Tel.: +49 89 24210-7506
Fax: +49 89 24210-7557
www.invest-in-bavaria.com
Bavarian Ministry of Economic Affairs
and Media, Energy and Technology
48
Silke Schmidt
Deputy Head of Division
Foreign Trade
Europe (excl. CEE), North America
Prinzregentenstrasse 28
80538 München | Germany
Tel.: +49 89 2162 2285
Fax: +49 89 2162 3285
www.aussenwirtschaft-in-bayern.de
Your Contact in Bavaria – Foreign Trade
Bavaria:
Partner for Business – Our Services
Bavaria : Partner for Business
Invest in Bavaria: Business promotion
agency of the Free State of Bavaria
First point of contact for interested
investors in case of setting up a new
business or expanding present
facilities in Bavaria
One-stop service for investors
Fullservice for your company:
comprehensive | customized | confidential | free
Bavaria : Partner for Business
Invest in Bavaria: Tailored services for investors
Contacts Site Search Information
Business set-up | Expansion
Market information
Branch information
Identification of location
Site visits Contacts to partners
Contacts to networks
1 2 3
Bavaria : Partner for Business
Invest in Bavaria: References
See you in Bavaria!
53