Invention 2 Venture: Pat Mcnamara
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Transcript of Invention 2 Venture: Pat Mcnamara
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www.slide12.com
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Investor Audiences
Slides That Work
How To Pitch
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Audiences Ask 3 Questions
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Who is this guy?
What does he do?
Why should I care?
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Who Is This Guy? Pat McNamara www.slide12.com
What Does He Do? Get Funded Faster. Why Should You Care?
Promise: One Idea – Change The World
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This Guy Can’t Keep A Job
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Results
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What Do Lousy Pitches Cost?
8 term sheets
600 pitches
30 due diligence
2 funded
Death Zone
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“….based on what I just saw - I wouldn’t give that guy a dime.”
“If he can’t pitch his own idea he sure can’t run a company!!”
Overheard at Angels lunch
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What Investors Want - Entrepreneurs
Passion
Experience
Know-How
Commitment
Persistence
Vision
Practicality
Coachability
Adaptability
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Likeability
Trust
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Was The Last Election About Issues?
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Non-Rational Decision Making
Decisions –based on deeply-held beliefs/values.
Knowledge doesn’t matter much.
If facts mattered no one would drive drunk, eat junk food, smoke or drop out of school.
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Culture Trumps Strategy
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STORY
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STATE
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Al Gore, Loser - 2000
Vague Goal
No Passion
Body Language – Smirking
Misread Audience
Untruthful – fuzzy math
SNL ridicule
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Al Gore – 2007 Nobel Prize, Academy Award - Using PPT
Became A Storyteller
Got Attention
Provoked Desire - Better Future
Inspiring Idea
Stepped into Leadership
Posture
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The Truth About Audiences
Consumers
Emotional
Dumb
Greedy
Lazy
Scare Easily
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People Don’t Want Drill Bits, They Want Holes
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Is an Investor pitch speed dating?
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100 100 100
30:00 Video
3:00 Video
:30 Video
Question: Is the guy in the video a good teacher?
Emotional – Investors Bet On People They Like
students students students
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Emotions Are The Fast Lane To The Brain
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Demo Early
Emotional – Start With The Experience
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Dumb – Tell Them What To Think
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Care About Money, Not How It Works
They Don’t Care About Your Product,
They Care About Your Customers
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Everything Changes
When You Have Paying Customers
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Lazy – You Have To Do The Work
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Lazy – You Have To Do The Work
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Lazy – Bill Gates Making You Do The Work
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Lazy – Audiences Love Steve Jobs
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Scare Easy - Don’t Heighten Their Fears
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Scare Easy - Don’t Parade Academic Plumage
Thermoelectric “heat from smokestacks”
Photovoltaic “energy from sunlight”
Oscillations “vibrations from cars on the bridge”
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…so when you add a slide – or add something to a slide ask,
“…who am I doing this for?”
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Pictures Beat Words
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More than 4,000,000 children under 5 die in Saharan Africa every year.
In Saharan Africa, child mortality rates are running at an rate of 172 deaths per 1000 babies born.
Please donate to the Red Cross.
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Please donate to the Red Cross.
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Use Props – Get Engaged, Engage Them
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What does it say?
What does it mean?
Why should they care?
On Every Slide You Need To Answer
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Why This Sucks – Let Me Count The Ways
1 2 3
4
5
6
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When You Hear The Sound of Your Own Voice…..
…..Be Looking At Someone
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Know what your Audience wants.
Know what you are talking about.
Practice, Practice, Practice
The Secret
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Craziest Idea of The Day
Big Business Plan - On Hold
Go Straight To: PPT 12-14 slides, Q&A
Pitch to anyone who’ll listen
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Dive Into www. sethgodin.typepad.com
www.presentationzen.com Garr Reynolds
www.guykawasaki.com
www.madetostick.com Heath Bros.
www.ted.com Technology, Entertainment, Design
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Questions for me?
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Thank You!
Pat McNamara
www.slide12.com