UCSC Talk:Computing: Industry, Research and inventing the Future
Inventing the Future of Publishing
description
Transcript of Inventing the Future of Publishing
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@gdecugis
Inventing the future of publishing through human-curated big data
Guillaume Decugis Co-Founder & CEO – Scoop.it
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@gdecugis
Tim Berners-Lee, 1999
“I have a dream for the Web [in which computers] become
capable of analyzing all the data on the Web”
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@gdecugis
The Web today
I’m talking to you!
I’m looking for you!
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@gdecugis
Hi, my name is Guillaume. I’m an Engineer and I like data too.
And also now an Entrepreneur (Musiwave, Scoop.it)
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@gdecugis
We Engineers love data and algorithms.
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@gdecugis
In 1993, I built a neural network algorithm…
…to predict stock market performance based on
financial data
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@gdecugis
This is where I’d be if it had worked
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@gdecugis
People produce a lot of content
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@gdecugis
And yes, algorithms can filter content based on analytics, social data…
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@gdecugis
But smart systems use people to correct data.
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@gdecugis
And people like to do it.
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@gdecugis
Media is discovery. Not Search.
What I know What I know I don’t know
Search Media
What I don’t know I don’t know
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@gdecugis
“Curation starts when Search stops working”
Clay Shirky, 2010
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@gdecugis
The Search for the perfect Content Algorithm
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@gdecugis
Human Publishing
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@gdecugis
Algorithmic Publishing
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@gdecugis
7 things that content personalization algorithms do poorly
• Anticipation • Risk Taking • Big Picture • Pairing • Social Importance • Mind-blowingness • Trust
Eli Pariser, 2011
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@gdecugis
Humanrithm“The Algorithm + the Crowd are Not Enough” Rand Fishkin, Moz.com
We need humans data editors/curators.
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@gdecugis
Humanrithm at work – episode I
Big Data
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@gdecugis
Humanrithm at work – episode I
Big Data
+ Human curation
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@gdecugis
Humanrithm at work – episode I
Big Data
+ Human curation
50M pieces curated in 18 months
= Clever Publishing
80M visitors
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@gdecugis
Humanrithm at work – episode IICurations in silo
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@gdecugis
Recommend
Humanrithm at work – episode II
#curatethecurators
Categorize
Curations in silo
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@gdecugis
Recommend
Humanrithm at work – episode II
#curatethecurators
Interest Channels
Categorize
Curations in silo
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@gdecugis
The past of publishing
Content
Audience Organisation
& context
AuthorsCurators
AuthorsEditors
Readers
Value
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@gdecugis
The future of publishing
Content
Audience Organisation
& context
AuthorsCurators
AuthorsCurators
Readers
Opportunity
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@gdecugis
One way or another, the Web will be organized.
What’s your favorite scenario?
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@gdecugis
Thank you!
Guillaume Decugis @gdecugis