Inven Trak Webinar 2 December
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Transcript of Inven Trak Webinar 2 December
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www.inventrakpos.com
InvenTrak
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Today we will discuss
Business uncertainty creating opportunity How to thrive in a volatile market Software as a Service vs traditional software
deployment Context vs Core tasks for merchants The InvenTrak Solution
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Economic uncertainty & pain points The economy has nose-dived, leaving consumers reluctant
to spend money and merchants unsure as to how to stay afloat
Lack of business transparency leads to mismanagement of capital and resources
Volatile markets spur unpredictable customer purchasing patterns
Lack of resources leads to inconsistent customer service, spawning dissatisfied customers
Uncertainty in the economy makes business planning incredibly difficult
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Keys to retail success
Maximize customer relationships Minimize labor costs Focus capital and resources on core tasks
(making sales) Have an accurate and transparent view of all
business activity Closely manage ROIs Implement the most cutting-edge retail
technology
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Core tasks vs context tasks for retailers
Core tasks refer to the main function of a company
The core task of retailers is to make sales
The majority of a business’s resources should go to it’s core task
Context tasks refer to any task that is not considered a core task
Context tasks for retailers include inventory management, CRM, etc.
Context tasks should take as little of a business’s resources as possible, and should be outsourced where possible
Core Context
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What is the Cutting-Edge of Retail Technology?
Software as a
Service (SAAS) refers to a model of
software deployment where an
application is hosted as a
service provided to customers across the Internet.
“Companies are turning to software as a service for its cost savings and
simplicity.”- Information Week (October 2008)
Gartner Research says that by 2011 early technology adopters will…purchase 40% of their IT infrastructure as a
service and that…cloud computing will take off, thus untying applications from
specific infrastructure.”
Cloud Computing
refers to internet-based
software and technology
(The “Cloud” represents the
Internet).
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What can SaaS do for retail?
In the retail world, SaaS manifests in the form of web-based POS applications, which are beneficial to retailers in many ways. A web-based POS application:Is more quick and reliable than the outdated “backroom”Allows for centralized remote management of several locations simultaneouslyPushes all POS activity information to the central server in real timeAllows for business transparency by providing retailers with detailed information on all aspects of their business
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SaaS vs traditional software deployment
Requires a costly up-front fee
Technical issues fall on the IT staff of the merchant
Requires extensive and costly training for its users
Pay-as-you-go service that can be cancelled anytime
Technical issues fall on the IT staff of the SaaS provider
Ongoing training offered by SaaS provider as needed
Traditional Deployment Software as a Service
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www.inventrakpos.com
InvenTrak
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What is InvenTrak?InvenTrak is a SaaS merchandising solution that handles the context
tasks of retail businesses allowing those businesses to focus on their core task of making sales. Backed by a Central Administrative Server (CAS) that is directly linked to all of our POS units, InvenTrak is a POS software application, an inventory management tool and a customer relations piece.
InvenTrak combines the backroom capabilities of the CAS with our cutting-edge Point of Sale software application, PosiTrak. Every action taken at the POS is pushed to the central server in real time, ensuring that up-to-date, accurate information is always available.
InvenTrak is used to great effect in the world of event merchandising and SMBs and is continually refined to better serve the merchants who rely on its quick, accurate, and efficient capabilities.
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PosiTrak Features
•Multiple Payment Options•Sales Suspension•Linked Item Sales•Item Recommendations•Customer Management•Tax, Coupon & Refund Codes•Exchange Transactions•Online Technical Support•GO GREEN! Paperless Receipts•End of Day Sales Reporting•Employee Time Tracking
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Key Features of the PosiTrak Software
Item Recommendations
Customer Management
Go GREEN!
Online Technical Support End of Day Reporting
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PosiTrak minimum hardware requirements
SYSTEM:
IBM Compatible PC (with Windows XP)
Minimum 40GB hard disk
Minimum 512MB RAM
LCD Touch screen (Optional)
Keyboard
Star TSP600 Parallel Receipt Printer
Cash drawer
Magnetic Stripe Reader
Barcode Scanner
SOFTWARE INTERFACES
Windows - 2000/XP/2003 Server (OS)
Java
MYSQL
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Central Administrative Server (CAS) Features
ales, Inventory, & Employee Reporting
ustomer Registration and Grouping
ierarchy Management
aster Item
inancial Reconciliation / EOD Tracking
rders & Transfers
ndividual Store Pricing
mail Alerts
essage Broadcasting
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Key Features of the CAS
Hierarchy Management Sales Reporting
Inventory Reporting
Employee Productivity Email Alerts Orders & Transfers
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New from InvenTrak! Customer Experience Optimization
Gain customer loyalty Establish strong relationships with your
customers Personalize your customer service Establish a single customer view Understand your customer’s value Group your customers so you may have
a better understanding of them as both assets to your company and as individuals
“You say you provide customer service, but I’ve been shopping with you for years and every time I go to your store or website, you haven’t got a clue who I am. How much do I have to buy before you get it right? If you really cared about my business, you’d get to know me.”
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Talking points of the InvenTrak Solution
By pairing years of retailing experience with cutting edge technology, InvenTrak gives merchants the means to eliminate the things that cost them money and focus on the things that make them money.
Ease of Use Scalability Centralization of Information Moment-by-Moment Updating Customer Experience
Optimization Strong, Reliable, and Remotely
Accessible Central Server
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Channel Partners: Getting Started
Execute Software Reseller License Collateral and Marketing Material
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Collateral
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Questions and Answers