8/15/2019 Intuition Your Key to Business Success

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Title: Intuition your key to success

Authors:Frank La Pira and Murray Gillin

Australian Graduate School of Entrepreneurship, Swinburne University of Technology

Of late there has been a renewed interest in the role and importance of intuition to the

entrepreneur.

Two recent publications concerning electro physiological evidence of intuition and the

relationship of motivations with spiritual intelligence suggests the need to evaluate how we

access our deepest meanings, values, purposes and highest motivations in recognizing

opportunities. This has shed some light on how we interpret meaning in the world around us

and its impact on decision making.

This research argues that entrepreneurs use all three levels of intelligence: namely intellectual

intelligence; emotional intelligence; and spiritual intelligence. Using intuition and spiritual

intelligence entrepreneurs can change a business-as-usual paradigm to a creative business of

high growth and spiritual worth. It was found that he heart autonomic nervous system isinvolved in the processing and decoding of intuitive information.

Entrepreneurs with a strong propensity for intuition participated in an extended and semi-

structured interview. The results of these interviews were analyzed using a qualitative

software program some consistent themes emerged. In order to gain a level of triangulation of

the findings this data was compared and contrasted with some experimental evidence that

demonstrates the heart is able to react to future events pre-stimulus.

Twenty-one English and Australian Serial Entrepreneurs completed a survey instrument,

and were interviewed for this research. From the findings it was discovered that entrepreneurs

have a commitment to their own personal growth and development through the desire to makea difference or contribution to their industry or community. The majority of respondents

proffered that helping their community or industy was the right thing to do.

There is now experimental evidence that we can and do sense events outside our

conscious awareness and that the bodies autonomic nervous system is capable of tuning into a

virtually instantaneous communication of information between particles separated by space in

which particles have knowledge of events before they actually happen. This provides a

powerful support for interconnectedness construct and explains that making decisions on what

feels right or is the right thing to do is a sound and valid method of decision making.

F u t u r e D e s i r e

S i g n a l o u t / f o c u s s e d i n t e n t i o n

S i g n a l B a c k

H e a r t R e s p o n d s

Contact: Frank La Pira on E-mail: flapira@ballarat.edu.au

21199.doc 17-Sep-97 Karingal Consultants