Introduction Tourism

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    Tourism concepts

    Dr. Nimit ChowdharyProfessor

    Indian Institute of Tourism and Travel

    Management

    Introduction totourism

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 2

    The tourism society

    Tourism is deemed to include any

    activity concerned with temporary shortterm movement of people to

    destinations outside the places where

    they normally live and work, and their

    activities during the stay at these

    destinations.

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 3

    Visitor demand

    International

    visitors

    Who are residents of countries other

    than that being visited and travel for

    tourism purposes. Inbound tourism

    International

    visitors

    Who are residents of a country

    visiting other countries and travel for

    tourism purposes. Outbound tourism

    Residents Visiting destinations within their owncountrys boundaries who travel for

    tourism purposes. Domestic tourism

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 4

    Visitor- the Consumer

    Visitor

    ExcursionistsTourist

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 5

    Tourist

    Business

    Congress

    Convention Family

    Friends

    Health

    Holiday

    Leisure Meeting

    Mission

    A visitor staying more than 24 hours in acountry and making an overnight stay

    for any of the following reasons:

    Recreation

    Religion

    Sport Study

    Vacation

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 6

    Excursionists

    Are classed as temporary visitors staying

    less than 24 hours, including cruise

    travelers but excluding travelers in transit.

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 7

    Tourism!

    Experimental

    Ephemeral

    Experiential Edutainment

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 8

    Tourism- a process

    A combination of tangible and intangible

    tourism products

    Scope of these products

    Attraction

    Access

    Amenities

    Organized as a seamless supply chain

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 9

    Tourism- a supply chain

    Providers need to be effective with

    tourism products along tourism supply

    chain

    Efficient with products

    Creativity in combining products and delivery

    Technology leverage

    Supply Chain Suppliers

    Tourism Products

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 10

    Tourism- a supply chain

    Tourism Suppliers

    is a business such as attraction, hotel or othertype of accommodation, restaurant,

    transportation company, tour wholesaler, travelagency etc.

    Tourism Products

    Tangibles- furnishings in a hotel, food served

    in a restaurant, etc, Intangibles- atmosphere at a resort, service

    provided by an airlines

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 11

    Working definition of travel

    and tourism

    Tourism comprises the activities of

    traveling to and staying in places outside

    their usual environment for not more thanone consecutive year for leisure, business

    and other purposes.

    WTO, 1992- subsequently ratified by the UN

    Statistical Commission

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 12

    Understanding this definition

    1. Visitor activity is concerned only with

    aspects of life outside normal routines

    of work and social commitments, and

    outside the location of those routines.

    2. The activity necessitates travel and, in

    nearly every case, some form of

    transport to the destination.

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 13

    Understanding this definition

    3. Specific destinations are the focus for a

    range of activities and a range of

    facilities required to support those

    activities.

    4. Such activities and facilities have a

    combination of economic, social and

    physical environmental effects that arethe basis for tourism policy and visitor

    management programmes.

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 14

    5 characteristics of this

    definition

    1. There is nothing that restricts the total

    market to overnight stays; it includes

    same day visits.

    2. There is nothing in it that restricts the

    total market to travel for leisure or

    pleasure. It includes travel for business,

    social, religious, educational, sports,and most other purposes.

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 15

    5 characteristics of this

    definition

    3. All tourism includes an element of

    travel but all travel is not tourism. The

    definition excludes all routine commuter

    travel and purely local travel such as to

    neighbourhood shops, schools or

    hospitals, etc.

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 16

    5 characteristics of this

    definition

    4. Travel and tourism absorbs large

    elements of individual leisure time and

    encompasses many recreational

    activities, but it is not synonymous witheither because bulk of all leisure and

    recreation takes place in or around

    home.

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 17

    5 characteristics of this

    definition

    5. All travel and tourism trips are

    temporary movements; the bulk of the

    total market comprises trips of no more

    than a few hours or nights duration.

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 18

    How tourism industry works

    Influences

    on demand

    Tourism

    impacts

    DEMANDDomestic and

    international

    tourists

    SUPPLYTourist

    destinations

    and facilities

    TRAVEL

    Tourism intermediaries

    Regulatory framework

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 19

    Systematic

    link

    between

    demandand supply

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 21

    Understanding tourism

    industry

    Demand generators

    Suppliers

    Attraction

    Amenities Accommodation

    Access (transport)

    Activity (Events)

    Intermediaries Tour operators

    Travel agents

    Other players

    International agencies

    Public sector

    Trade associations Multinational

    corporations

    Scope ofthis course

    I-101

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    Tourism

    Concepts

    Indian

    Institute of

    Tourism and

    Travel

    Management

    February 22, 2014 (C) Prof. Nimit Chowdhary @IITTM 22

    Accommodation sector

    Hotels/ motels

    Guest houses/ B & B

    Farm houses

    Apartments/ flats/ villas/ cottages

    Condominiums/ time share resortsVacation villages/ holiday centres

    Conference/ exhibition centres

    Static and touring caravans/ camping sites

    Marinas

    Attraction sector

    Theme parks

    Museums and galleries

    National parks

    Wildlife parks

    GardensHeritage sites and centres

    Sports/ activity centres

    Themed retail/ leisure/ entertainment centres

    Festivals and events

    Travel organizer's sector

    Tour operatorsTour wholesalers/ brokers

    Retail travel agents

    Conference organizers

    Booking agencies (e.g. accommodation)

    Incentive travel organizers

    Destination organization sector

    National tourist offices (NTOs)Destination marketing organizations (DMOs)

    Regional/ state tourist offices

    Local tourist offices

    Tourist associations

    Transport sector

    AirlinesShipping lines/ ferries

    Railways

    Bus/ coach operators

    Car rental operators

    Main sectors ofthe travel and

    tourism industry