Introduction to Web 2.0, The art of conversation
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18-Oct-2014 -
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Transcript of Introduction to Web 2.0, The art of conversation
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Introduction to Web 2.0
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What is Web 2.0 ? • It is a term that describes changing trends
in the use of internet technology and web design that aims to enhance creativity, secure information sharing, collaboration and functionality of the web.
• Web 2.0 concepts have led to the development and evolution of web-based communities and its hosted services, such as social networking sites, video sharing sites, wikis, blogs and folksonomies.
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What does Web 2.0 encourage?
1. Communication
2. Conversation
3. Collaboration 4. Co-creation
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In April of this year, Clay Shirky gave a talk on Web2.0. This talk was revised for an article called ‘Gin, Television, and Social Surplus’.
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“So how big is that surplus? So if you take Wikipedia as a kind of unit, all of Wikipedia, the whole project--every page, every edit, every talk page, every line of code, in every language that Wikipedia exists in--that represents something like the cumulation of 100 million hours of human thought. I worked this out with Martin Wattenberg at IBM; it's a back-of-the-envelope calculation, but it's the right order of magnitude, about 100 million hours of thought.”
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There’s a great African proverb: “If you want to travel fast, travel alone. If you want to travel far, travel together”.
New technology offers exciting opportunities to do both.
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Web 2.0 tools.
Having social media sites such as flickr, facebook and twitter will also enable an entirely new audience to open up to you.
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A good example of how this can easily work can be seen with Stephen Cassidy of UNICEF.
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He posted 2-3 minute videos on the UNICEF home page but wanted to spread them virally, so Cassidy's team experimented with a Myspace page and then tried other video sharing sites, all of which are free.
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Within a year, the number of views on all those sites exceeded the views on the homepage, essentially doubling the agency's exposure
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Crucial to the video success was using appropriate titles and tags. These allow web searchers to find the content on the major search engines and on the video sites.
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The web2.0 tools remain as independent sites but will have swatches and links that can operate between your website and theirs.
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Sites such as youtube, slideshare and flickr also reduce the amount of space needed for hosting on your website.
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• Are you sold yet?
• LETS GET STARTED !!!!!!!