Introduction To Video On The Net
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Transcript of Introduction To Video On The Net
INTRODUCTION TOWhat‘s behind the rapid growth of the last years?
VIDEO ON THE NET
GOT IT?
4
TV
YouTubeMyVideo
iTunes
Joost
Hulu
MaxdomeRTL Now
Metacafe
WALLED GARDEN
Rocketboom
CBS
Netflix
ZDF
EQAL
UGCPRO
OPEN ACCESSMARKET OVERVIEW
TV WEB
IPTV
CONTENT
Amazon
...VIDEO IS
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BIG
...VIDEO IS BIG.
VIDEO
3 Minuten1 Video
1 Ad Impression
BUT: YOUTUBE IS BIGGER.• #2 site in global Minutes
• 40 % of all US Video Streams in Dec 2008
• 20h of video content are being uploaded every minute!
• 17 billion search queries/month (2nd largest search engine WW)
• 1 billion viewed videos/day
• 445 million unique viewers in Sep 2009 (WW)
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1Billion Views/Day
Who‘s the TV Station here?
3,7minutes per view
3,7Billion min watched per Day
72 million German TV Viewer
200 minutes a day
24% market share
3,5Billion min watched per Day
* *
*
=
=
Flash?
Sharing?
User Upload?
Saturday Night Live?
Lazy Sunday
WHY YouTube?
= 2.01bn Views6,8bn Views8,7bn Views 1,3bn Views
The top five labels control 65% of all of the views of the YouTube’s top 50.
http://www.tubemogul.com/blog/2009/09/on-youtube-its-the-music-labels-and-then-everyone-else/
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YouTube‘s got talent!
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253m Views9,9m Views83m Views
YouTube‘s got news!
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ALL BASES COVERED
Web-TVCONTENT
WEB-TV IS EVERYWHERE ...
85% of all Americans viewed an online video
588 minutes of video / Month = 10 hours of video
154 Videos per Viewer
Every mayor online portal has a WebTV offering
http://www.comscore.com/Press_Events/Press_Releases/2009/10/TV_Season_Premieres_Spur_Continued_Gains_in_Online_Video_Viewing_as_September_Attracts_Record_Viewership
POSTERCHILD: Rocketboom
2004
700 views/day
1 Video format1 page
2006
„The Rise of the Video Blog“Rolling Stone
100.000 views/day
$80.000 in advertising4 Video formats1 page
2008
Distribution deal with Sony Pictures TV
250.000 views/day
Werbung, Sponsoring12 Video formats12 pagesAppleTV, TiVo, PS3, PSP, ...
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WEB STUDIOS
• Nearly 2 million downloads each month.
• Over 35 million videos served.
Best practice: DEMAND MEDIA
421,255,914 Video views
261,179 Rating
300,854 Comments
138,951 Videos
442,014 Subscribers
55 million unique users
3 Billion social media interactions
1 Billion cummulative video streams
$17 million a year to writers, editors, and video producers
WEBISODES
3,8 M Views
8,8 M Views
7,4 M Views
75k Views
130 M Views
= No Partner – no reach!
Web
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AN EVIL PLOT TO DESTROY TV (The World)
NBC & News. Corp JV
583m Views in Sept. 09 by 39m Unique Viewers
423m Views on YouTube
Syndication to AOL, Yahoo!, MSN, MySpace, Comcast, ...
TV STATION 2.0 Google AdSense+Video „multimillion-dollar-
budgeted cartoon series“ 50 Episodes Distribution through Google
AdSense, YouTube and Widgets
Sponsored by Burger King
Cable Co
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VoD
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VoD with a twist
10M Subscribers
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Internet enabled TV-Sets!
In 2010 most sold TVs will be internet enabled!
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BOX plays
Other
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MOBILE
‣ reaches 92% of US online users
‣ >300 partners
‣ 360% growth in video views year/year
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P2P
... is dying.
Kino.de Charts KW 43
THE USER get‘s it anyway!
✓✓✓✓✓✓✓✓
Kino.to Movies KW 43
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LIVE
LIVE U2 10m live viewers Obama
8,6m simultaneous viewers on election
5,6m watched the inauguration
Michael Jackson 2m simultaneous viewers
Oprah 0,5m simultaneous viewers