Community Design: progettazione collaborativa di una community online
Introduction to the LA Design Community
Transcript of Introduction to the LA Design Community
We’ll cover
● Design landscape through the lens of a boutique design agency
● Design Personas● Community landscape with the help of The Noun Project’s
Geremy Mumenthaler
All links available at slideshare.net/heykluge
Other talks worth viewing
● Huge did the previous version of this talk and it’s fantastic● Will try our best not to overlap● Sam Teller from LaunchPad LA posted his great talk on Intro
to Startup Community and it’s a great resource
Interactive UX Design
VisualDesign
Content
BrandDesign
StrategyCross-functional design team moving business objectives forward with design
Different Designers for Different Problems
Visual / UIResearch
BrandProduct
Packaging Interactive
User ExperienceIllustration / IconsMetrics
PrintContent Strategy
Facilitation
Persona 1: Alexa
Results-oriented UX Designer
● Comes from production design● Likes working fast● Big technical aptitude● Loves objective reasoning and grounded principles
The situation
After the Sandy Hook tragedy in December 2012, the citizens of Sandy Hook wanted to get a website up fast to get support for their non-profit The Sandy Hook Promise.
● Worked through Christmas
● Launched the website in 2 weeks
● User journeys focused on key call to action: getting pledges
● 30% conversion rate in first day
Currently working on
Results-oriented designer for Carbon 5, assigned full time to a financial company
● Multivariate testing● Testing brand, colors, style● Testing headlines● Building a visual styleguide on HTML/CSS
Persona 2: Sarah
Story-based UX Designer
● Comes from the world of editing● Likes to be thorough● Loves complex architectures and stories
The situation● Crystal Cathedral was
purchased by The Catholic Church and renamed Christ Cathedral
● We built a website based on stakeholder goals but the full story was still not cracked
● Sarah addresses the need for story with a “Wiki” approach
Currently working on
Multiple content-driven web sites that need a good story
● Department of Cultural Affairs● AdColony
The situation
Deloitte came to us to help them launch a new initiative aimed at predicting the future of government in 2020.
● Tons of data. Taxonomy structure was not ready to be visualized.
● Primary role of UX was in visualizing data discrepancies and keeping the UX/UI strategy consistent between multiple stakeholders.
● We got buy-in on a Trends / Drivers model that ultimately changed the structure of the site and the research.
“I love their let's make it work attitude and ability to always keep us completely in the know and aligned.”
-William Eggers-Global Director, Public Sector Research, Deloitte Services LLP
Currently working on
Building a community of designers
● Foster shared processes and collaboration● Learn from each other● Solve bigger problems together
User ExperienceContent Strategy
Product DesignerMetrics / Conversion User Experience
Business Strategy
Designers must learn who they are and what problems they are better apt to solve in the landscape of the many opportunities available.
Education
● General Assembly UX Immersive, generalassemb.ly● LMU M-School, blogs.lmu.edu/mschool● Design for America USC, designforamericausc.com● Design for America UCLA, facebook.com/dfaucla● Art Center College of Design, artcenter.edu● UCLA Extension● Santa Monica College
Regular design meetups
● Crystal Ehlrich: crystalux.net/events● LA UX: lauxmeetup.com● UXPA: meetup.com/UXPALA● NELAUX: meetup.com/NELAUX● UX Book Club: meetup.com/UX-Bookclub-Los-Angeles● AIGA Los Angeles: losangeles.aiga.org● Huge: meetup.com/huge-la● Evenings at the Loft by Kluge: eveningsattheloft.com● LA Axure: meetup.com/Los-Angeles-Axure-Users● LA & Pasadena Web Designers: meetup.com/Los-Angeles-
SGV-Graphic-Web-Designers
Practitioners and organizations supporting the community
● The Noun Project, thenounproject.com● Philosophie, philosophie.is● Iteration Group, iterationgroup.com● JLR Interactive, jlrinteractive.com● The Skool, theskoolrocks.com● General Assembly, generalassemb.ly● Huge, hugeinc.com● Kluge, klugeinteractive.com
Creative spaces in close ties to design community● Blank Spaces, blankspaces.com● Opodz, opodz.com● Coloft, coloft.com● Cross Campus, crosscamp.us● General Assembly, generalassemb.ly● The Reef, the-reef.com
Additional Resources
● The Creative Ham: thecreativeham.com/agencies/los-angeles
● UX Experience Community on Slack designerhangout.co
● LA Museums: museumsla.org● Analysis of Start-up Community: techcrunch.
com/2014/10/08/theres-something-going-on-in-l-a