Introduction to the AWS Cloud from Digital Tuesday Meetup
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What is Cloud Computing with Amazon Web Services? [email protected] @IanMmmm Ian Massingham — Technical Evangelist
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Transcript of Introduction to the AWS Cloud from Digital Tuesday Meetup
What is Cloud Computing with Amazon Web Services?
@IanMmmm
Ian Massingham — Technical Evangelist
Learning about Cloud Computing with AWS
Who is using AWS and what are they using it for?
How can I use AWS services to run my workloads?
What is Cloud Computing and what are its benefits?
A broad and deep platform that helps customers build sophisticated, scalable applications
What is Cloud Computing?
Why are companies adopting cloud computing and AWS so quickly?
The primary reason businesses are moving so quickly to AWS and the cloud
#1: Agility
Convert CAPEX to OPEX
Lower Total Cost
No Need to Guess Capacity
No Undifferentiated Heavy Lifting
Go Global in Minutes
Why does agility matter?
Hotels Music StorageMagazines
Old World: Infrastructure in
weeks
Enterprises Can’t Afford to Be Slow
A Culture of Innovation: Experiment Often & Fail Without Risk
Who is using AWS and what are they using it for?
Startups on AWS
http://aws.amazon.com/solutions/case-studies/
150,000people are hosted on any given night
Total Number of Guests
January 2013 4 Million
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
June 2014 15 Million
Up by Over 10 Million in One YearTotal Number of Guests
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances
Why AWS?
We have a 5 person operations team.
AWS allows us to devote our resources and mindshare to the core business.
“”
Enterprises on AWS
http://aws.amazon.com/solutions/case-studies/
70% reduction inoperational costs
#1: Development and Testing
Do more dev and test work, faster
Sharepoint and SAP SAP
Reduced dev and test environment costs
Oracle
#2: New Workloads
Product prototyping & design
Audience management & creative design
Hotel booking engine
Biological data research
Global deals engine
Video streaming
SIM card credit News distribution
App streaming Firmware upgrades
Mobile gamesMobile musicdiscovery
Websites & Digital Transformation
Analytics
4 PB Amazon Redshift data warehouse
Analytics on 450k subscribers using Amazon Redshift
Financial market
analytics
Improved drug quality through big data
Ad campaign effectiveness analysis
platform
Trading history analytics
Financial Simulations Platform
Large scale clinical data
analytic platform
Mobile
Cloud-connected trucks
Mobile services and analytics Web and mobile site Apps for cabin crew staff
App Store Streaming video Mobile services & streaming
Enterprise video creation and sharing app
#3: Supplement Existing Workloads with the Cloud
Export operational data to Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
Disaster recovery SSAE 16-compliant to restore all data
within 2 hours
Equipment leasing app
Operational applications
Export data to AWS for analytics processing
#4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up application content & data
Integration back to Samsung Data Centers for financial transactionsExisting systems
#5: Migrating Existing Applications
Migrated 500 web properties in 5 months
1,700 web properties
New product websites in 2 days vs. 2 weeks
Migrated clinical trials simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
#6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS usage
APIs help govern usage and control cost
Enabling global collaboration
3,000 applications by January 2015
#7: All-in — IT Entirely in the Cloud
“We have to be great at a number of things…
operating data centers is not one of those things”
“We are a hospitality management organization, not
an IT services company”
2000 applications migrating to AWS in 18 months
What are AWS’s services and how do I use them to run my workloads?
Infrastructure Regions Availability Zones Points of Presence
Enterprise Applications Virtual Desktops Sharing & Collaboration
Core Services Storage(Object, Block and Archival)
Compute(VMs, Auto-scaling and Load Balancing)
Databases(Relational, NoSQL, Caching)
Networking(VPC, DX, DNS)
CDN
Access Control
Usage & Resource Tracking
Monitoring and Logs
Administration & Security
Key Storage & Management
IdentityManagement
Service Catalog
Platform Services
Deployment & ManagementOne-click web app deployment
Dev/ops resourcemanagement
Resource Templates
PushNotifications
Mobile Services
Identity
Sync
Mobile Analytics
App ServicesQueuing &Notifications
Workflow
App streaming
Transcoding
Search
Analytics
Hadoop
Data warehouse
Data Pipelines
Real-timeStreaming Data
Code Deploy
Code Pipeline
Code Commit
11 regions 28 availability zones 51 edge locations
Infrastructure
Critical Certifications and Compliance Programs
https://aws.amazon.com/compliance/
P H Y S I C A LN E T W O R K
S Y S T E M
PEOPLE & PROCESS
Familiar security model Customer ecosystem Every customer benefitsPartner ecosystem
Comprehensive Security Capabilities, Validated by Experts
https://aws.amazon.com/security/
Compute
Compute(EC2 Instances, Auto-scaling and Load Balancing)
G2
GPU enabled
M3
General purpose
Memory optimized
R3
CR1M2
Storage and IO optimized
C3
Compute optimized
CC2C1
I2
HI1
HS1
CG1M1
Broad Set of Compute Instance Types…
New EC2 Instance Type: C4
2.9 GHz E5 v3 (Haswell) Up to 36 vCPUS
EBS-optimized by default, at no extra cost
Compute Optimized
Networking, Security & Access Control
Networking
VPCRoute 53Direct Connect
Security
IAMCloudTrailCloudHSM
Storage
Storage(Object, Block and Archive)
Highly durable and available cloud storage
Amazon S3
Extremely low-cost cloud archive storage service
Amazon Glacier
Persistent block level storage volumes for use with Amazon EC2 instances
Amazon EBS
New EBS Volumes
Up to 16TB 10,000 IOPS
Up to 160MBps
General Purpose (SSD)
Up to 16TB 20,000 IOPS
Up to 320 MBps
Provisioned IOPS (SSD)
DatabasesRelational
NoSQL
Caching
AWS Database Services
Amazon RDS
Amazon DynamoDB
Amazon Elasticache
Introducing Amazon AuroraCommercial-grade Database Engine at Open-source Cost
MySQL compatible
Available, durable and fault tolerant
5X better performance than standard MySQL
Highly scalable and secure
Available through Amazon RDS
Introducing Amazon AuroraCommercial-grade Database Engine at Open-source Cost
AnalyticsHadoop
Real-time
Data warehouse
Data workflows
App ServicesQueuing
Orchestration
App Streaming
Transcoding
Search
Deployment & ManagementContainers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs
Mobile ServicesIdentity
Sync
Mobile Analytics
Notifications
Amazon Cognito
Amazon Mobile Analytics
Amazon Mobile SDK
SNS Push Notifications
Hi!
AWS Mobile Services
Enterprise Applications
Virtual Desktops Collaboration and Sharing
Integration with On-premises Resources
Integrated networking
Integrated access control
Integrated cloud backups
Single pane of glass
# 192.168.1.10
# 192.168.1.11
Microsoft Active Directory
Custom LDAP
App 1AWS Storage
Gateway
Small, autonomous teams Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the Hands of Customers, Quickly
Small, “Two Pizza” Teams
Operational stability High scale
Limited initial feature set
Iterate Based on Customer Feedback
Epic Collaboration+ =
2008 2009 2010 2011
Amazon EBSAmazon EC2
Amazon SNS
AWS Identity & Access Management
AWS Import& Export
Amazon CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load Balancing
Amazon ElastiCache
Amazon SES
AWS CloudFormation
AWS Direct ConnectAWS ElasticBeanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon Dynamo DB
Amazon CloudSearch
Amazon EC2
AWS StorageGateway
Amazon CloudTrail
Amazon CloudHSM
Amazon WorkSpaces
Amazon Kinesis
Amazon ElasticTranscoder
Amazon AppStream
AWS OpsWorks
AWS Data Pipeline
Pace of Innovation at AWS
+24
+48
+61+82
+159
+280
20132012
Since inception AWS has:• Released 1111 new services and features • Introduced over 40 major new services• Announced 46 price reductions
+454
2014
Amazon MobileAnalytics
Amazon Cognito
AWS Zocalo
AWS DirectoryService
Amazon RDS for Aurora
AWS CodeDeploy
AWS Lambda
AWS Config
AWS Key Management Service
AWS Service Catalog
Amazon EC2Container Service
AWS CodePipeline
AWS CodeCommit
On-premises infrastructure
Upgrades are your responsibility
Every New Feature and Service Arrives Ready to Use
Upgrades happen automatically
Now available to all customers
AWS PRICING PHILOSOPHY
More AWS Usage
More Infrastructure
More Customers
Lower Infrastructure
Costs
Economies of Scale
Reduced PricesEcosystem
Global FootprintNew FeaturesNew Services
InfrastructureInnovation
46PRICE
REDUCTIONSWe pass the savings along to our
customers in the form of low prices and continuous reductions
Innovating in the Cloud
INNOVATION IS HARD
« If I had asked people what they wanted, they would have said faster horses. »
– Henry Ford
EXPERIMENT FREQUENTLY#1
« Want to increase innovation? Lower the cost of failure »
Joi Ito
[email protected]@caarlco
+ ELASTIC CAPACITY + NO CAPEX + PAY AS YOU GO+ AVAILABLE ON-DEMAND
= NO RISKS
[email protected]@caarlco
ON-PREMISES Experiment Infrequently Failure is expensive Less Innovation
Experiment Often Fail quickly at a low cost More Innovation
$ Millions Nearly $0
35+ SERVICES
AMAZON S3 SIMPLE STORAGE SERVICE
SPOTIFY ADDS 20,000 TRACKS/DAY TO ITS CATALOGUE
MEASURE, IMPROVE, AND ITERATE#2
« Failure is simply the opportunity to begin again, this time more intelligently. »
– Henry Ford
TEST ENVIRONMENTS
30,000 REQUESTS / SECOND1 TB TRAFFIC / DAY
CASE STUDY
A / B TESTING
[email protected]@caarlco
11.6s Mean time between
deployments (weekday)
1,079 Max number of
deployments in a single hour
10,000 Mean number of
hosts simultaneously
receiving a deployment
30,000 Max number of
hosts simultaneously
receiving a deployment
DEPLOYMENTS AT AMAZON.COM
DATA-DRIVEN ARCHITECTURES
METRICS @ETSY
FOCUS ON YOUR BUSINESS#3
ANY GIVEN NIGHT, 150,000 PEOPLE ARE HOSTED1000s OF SERVERS, TBs OF STORAGE5 PERSON OPERATIONS TEAM
INNOVATION IS NOT A GOAL, IT’S AN ONGOING PROCESS
What is the next step and how do I take it?
AWS Free Tier
To help you get started with the AWS Cloud, the AWS Free Tier allows you to gain hands-on experience with a broad selection of AWS
products and services.
http://aws.amazon.com/free/
AWS Free Tier
To help you get started with the AWS Cloud, the AWS Free Tier allows you to gain hands-on experience with a broad selection of AWS
products and services.
Design your application for the AWS cloud
For more, visit the AWS Architecture Center : http://aws.amazon.com/architecture/
System Integrators on AWS
ISVs on AWS
AWS Training & Certification
aws.amazon.com/certification
Demonstrate your skills, knowledge, and expertise
with the AWS platform
aws.amazon.com/training/self-paced-labs
Try products, gain new skills, and get hands-on
practice working with AWS technologies
aws.amazon.com/training
Skill up and gain confidence to design, develop, deploy
and manage your applications on AWS
@IanMmmm
Ian Massingham — Technical Evangelist
@AWScloudAWS Global News and Service Launches
@AWS_UKIAWS UK & Ireland News, Events & Webinars
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