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Explore Markets. Build Relationships. Do Business.

www.australia-aseanbc.org

INTRODUCTION TO THE AUSTRALIA-ASEAN BUSINESS COUNCIL

Join Our

2 Way B2B Regional Platform

✓ Connections ✓ Collaborations ✓ Intelligence ✓ Influence

Enquiries: welcome@australia-aseanbc.org

Need For Change Asia Pacific is the global growth centre for the next 20 years, driven by the fast growing consumer class and rapid urbanisation across the region, and led by China, India and ASEAN. Multinational companies (MNCs) are increasingly taking a regional perspective and approach to their business strategy, seeing massive opportunities in both diversity and similarity across markets. This builds on the economic integration initiatives across the region including: • ASEAN Economic Community (single market) • Regional free trade agreements (FTAs) like the RCEP, TPP and

ASEAN agreements with Australia/NZ, China, India, Japan and Korea

• China’s Belt and Road Initiative.

Approach Required Our markets are increasingly regionally connected, fast moving and digital. The old MNC strategy of expanding to ‘familiar’ markets and doing business ‘as usual’ won’t work today. A new approach is required. Today, MNCs must be agile and responsive to opportunities and challenges as they arise across the different markets in the region. To do this, MNCs need a regional capability in discovering market intelligences, accommodating market differences, and managing market risks. In the Australia-ASEAN region, this regional capability relies more on trusted business relationships and arrangements through networks and collaborations, than on ‘black letter’ regulation and law with layers of internal decision-making bureaucracy.

HOW WE HELP The Australia-ASEAN Business Council is a private sector driven, not-for-profit organisation. It is revitalising as a powerful 2-way B2B regional platform for leading Australian and ASEAN businesses to work together in realising the massive business opportunity across the region. The platform facilitates connections, collaborations, intelligence and influence in making business happen, and helps develop and support the regional capabilities of members. This platform is connected to government, business, entrepreneur and academic networks at national and regional levels across Australia and ASEAN.

China

!

India ASEAN

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Explore Markets. Build Relationships. Do Business.

Overview of 2016 - 18 Activities

• Member and attended – 5th ASEAN Business Advisory Council Steering Committee on Non-Tariff Measures / Non-Trade Barriers, Singapore

In ASEAN In Australia

• Presented – Asialink 2016 ‘State of the Nation: ASEAN’, Brisbane, Sydney and Melbourne

• Host and organised – ‘Australia-ASEAN Business Relations Conference: A New Era of Trade, Investment and ‘Doing Business’ Opportunities’, Brisbane

• Member and attended – 8th ASEAN Business Advisory Council and Joint Business Council Meeting, Vientiane Lao PDR

• Member and attended – 2nd ASEAN Business Advisory Council Steering Committee on Non-Tariff Measures / Non-Trade Barriers, Vientiane Lao PDR

• Partner and presented – 2nd ASEAN Economic Integration Forum: ‘Towards Global ASEAN – Prospects, Impacts and Challenges’, Kuala Lumpur Malaysia

• Attended – 2016 ASEAN Business and Investment Summit, Vientiane Lao PDR

• Special delegate – Global Entrepreneurship Community 2016 (GECommunity2016), Kuala Lumpur Malaysia

• Member and presented – 11th ASEAN Business Advisory Council and Joint Business Council Meeting, Singapore

• Attended – ASEAN Market Outlook Seminar, Singapore

2017

2017

2016

2016

• Host and organised – ASEAN Business Club business mission to Sydney – highlights: 1. Policy and Government Leaders Dialogue 2. Business Leaders Exchange 3. Special ASEAN Roundtable Series 4. Networking and Farewell Dinner 5. Exclusive dialogue with Treasurer of Australia

• Presented – Asialink 2017 ‘State of the Nation: ASEAN’, Brisbane • Submission – Review of the ASEAN Australia New Zealand Free

Trade Agreement, DFAT, Australian Government

• Signed MOU – Partnership with the Export Council of Australia, Sydney

• Signed MOU – Partnership with the Australia-Malaysia Business Council (NSW), Sydney

• Host and organised – ASEAN Young Entrepreneurs Council business mission to Melbourne – events: 1. 1st Entrepreneurs Business Forum 2. Entrepreneur / start up accelerator program and site visits

From July 2016

2018 2018

To June 2018

• Host and organised – ASEAN Business Advisory Council business mission to Sydney – highlights: 1. Business Insights Welcome Dinner 2. Aviation Industry Roundtable 3. Business Leaders Exchange 4. Business Site Visits 5. Launch in Australia of ASEAN Mentorship for Entrepreneurs

Network (AMEN)

• Supported – 74th ASEAN Business Advisory Council Meeting, Sydney

• Established – 2018/19 Australia-ASEAN Entrepreneurs Regional Program of sponsored intensive mentorship-driven programs valued at $100,000 for ASEAN entrepreneurs and startups in Australian accelerators and coworking spaces (Sponsors – QUT Creative Enterprise Australia, Venturenauts, Haymarket HQ, UNSW)

• Host and organised – Australia-ASEAN Boardroom Lunch with Australia’s Ambassador to ASEAN, Brisbane

• Keynote Address – Asialink/Wanneroo Shire Seminar on ‘The Emerging Opportunities of ASEAN’, Perth

• Signed MOU – Partnership with Vietnam Chamber of Commerce and Industry, witnessed by Prime Minister of Vietnam, Sydney

• Dialogue – Exclusive bilateral dialogue with Prime Minister of Cambodia, Sydney

• Dialogue – 2nd ASEAN Business Advisory Council exclusive dialogue with Australia-ASEAN Business Council and AustCham ASEAN, Sydney

• Host and organised – ASEAN Young Entrepreneurs Council business mission to Sydney – highlights: 1. 2nd Entrepreneurs Business Forum 2. Entrepreneur / start up accelerator program and site visits

• Member and attended – 9th ASEAN Business Advisory Council and Joint Business Council Meeting, Makati Philippines

• Attended – 2017 Philippines Business and Investment Program, Manila Philippines

• Member and attended – 3rd ASEAN Business Advisory Council Steering Committee on Non-Tariff Measures / Non-Trade Barriers, Makati Philippines

• Member and attended – 10th ASEAN Business Advisory Council and Joint Business Council Meeting, Manila Philippines

• Presented – 2nd ASEAN Young Entrepreneurs Carnival, Manila Philippines

• Partner and presented – 3rd ASEAN Economic Integration Forum: ’50 Years and Beyond – Forging an Inclusive ASEAN’, United Nations Bangkok Thailand

• Attended – ASEAN Business Advisory Council (Malaysia) ‘ASEAN @ 50’ Conference and Commemorative Dinner, Kuala Lumpur Malaysia

• Signed MOU – Partnership with the ASEAN Young Entrepreneurs Council, Manila Philippines

• Attended – 2017 Philippines ‘Prosperity for All’ Summit, Manila Philippines

• Dialogue – 1st ASEAN Business Advisory Council exclusive dialogue with Australia-ASEAN Business Council and AustCham ASEAN, Manila Philippines

• Attended – 2017, ASEAN Business Awards Gala Night, Manila Philippines

• Member and attended – 4th ASEAN Business Advisory Council Steering Committee on Non-Tariff Measures / Non Trade Barriers, Manila Philippines

• Arranged – Essays from Prime Minister of Australia and Linfox to CIMB ASEAN Research Institute for commemorative ‘Advancing ASEAN in the Digital Age’ publication

• Appointed – Tan Sri Dr Munir Majid, President ASEAN Business Club, Chair ASEAN Business Advisory Council (Malaysia) appointed ASEAN Patron of the Australia-ASEAN Business Council

Regional Conferences and Briefings Policy Advice and Reviews Business Missions and Initiatives LEGEND Entrepreneur Linkages and Initiatives

• Dialogue - 22nd ASEAN Economic Ministers Closer Economic Relations Business Dialogue Consultations, Manila, Philippines

•

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This is an extraordinary and exciting time, place and opportunity for growing Australian and ASEAN businesses. ASEAN is a ‘global hotspot’, driven by the fast growing consumer class and rapid urbanisation, and with China and India, will be the global growth centre for the next 20 years. The figures are impressive. World’s 3rd largest population (over 620 million), more than half under 30 years of age, 3rd largest workforce, 3rd largest mobile subscriptions, with large shifts of the population into the consumer class and urban areas. The 10 countries differ in culture, languages, resources and business environment, and are a mixture of mature, emerging and frontier markets. Traditionally, this diversity is seen as a barrier, but businesses both local and international are finding complementarities across these markets.

Regional is increasingly replacing bilateral as the business approach to ASEAN and surrounds. Business opportunities for trade and investment are massive across all sectors in ASEAN. Yet despite the strong trading relationship between Australia and ASEAN, the investment relationship is limited, explaining the lack of visibility of Australian companies in ASEAN and ASEAN companies in Australia. This is the focus of the Australia-ASEAN Business Council – advancing Australia-ASEAN business. Australian companies are a potentially strong fit with ASEAN businesses. Australian businesses are typically asset rich in innovation and resilience in competitive markets, while ASEAN businesses are often cash rich in growth and diversity including access to market scale. And ASEAN sits on Australia’s doorstep.

The Council, incorporated in 2007, played a strong role in the development of the ASEAN-Australia-New Zealand Free Trade Agreement. The Council’s DNA is its regional focus and approach to business across the Australia-ASEAN region. I am privileged to lead the recent revitalisation of the Council in advancing Australia-ASEAN business. Over the last 2 years, we have many ‘firsts’ in building our 2-way B2B regional platform of connections, collaborations, intelligence and influence – for example:

ü Appointment of the esteemed Tan Sri Dr Munir Majid (President ASEAN Business Club, Chair ASEAN Business Advisory Council Malaysia, Chairman Bank Muamalat Malaysia) as our ASEAN Patron

ü Hosted ASEAN Business Club (2017) and the ASEAN Business Advisory Council (2018) on their first official visits to Australia

ü Hosted 1st and 2nd ASEAN-Australia Entrepreneurs Business Forum in Melbourne (2017) and Sydney (2018)

President’s Message

Tan Sri Dr Munir Majid, Honorary ASEAN Patron

Dialogue with the Hon Scott Morrison MP, Treasurer of Australia, November 2017

Dr Robert Yap (Chair ASEAN BAC 2018), Eleanor Mak, Jane Duke (Australia’s Ambassador to

ASEAN), Tan Sri Dr Munir Majid, Khun Arin Jira (Co-Chair ASEAN BAC 2018)

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ü Inaugural Australian partner of the ASEAN Business

Advisory Council’s Joint Business Council Forum advising ASEAN Economic Ministers and Leaders

ü First non-ASEAN country to have an MOU with the ASEAN Young Entrepreneurs Council advising ASEAN policy-makers

ü MOUs with the Vietnam Chamber of Commerce and Industry (witnessed by the Prime Minister of Vietnam), Export Council of Australia and Australia-Malaysia Business Council NSW

ü Launched the ASEAN Mentorship for Entrepreneurs Network (AMEN) for the first time outside of ASEAN in Australia

ü Launched the Australia-ASEAN Entrepreneurs Regional Program of sponsored intensive mentorship-driven programs valued at AUD $100,000 for ASEAN entrepreneurs and startups.

We delivered with a small, very focused and talented team and magnificent partners. We are deeply grateful to King & Wood Mallesons, AirAsia, ASEAN Business Advisory Council, ASEAN Business Club, ASEAN Young Entrepreneurs Council and the Australian Chamber of Commerce and Industry (our secretariat) for their support. I thank in particular our honorary ASEAN Patron, Tan Sri Dr Munir Majid, for his generous mentorship, wise counsel, and wealth of ASEAN knowledge. Join us as we continue developing our 2-way B2B regional platform exploring, building and doing business across the Australia-ASEAN region.

Eleanor Mak President Australia-ASEAN Business Council Managing Director Venturenauts e. president@australia-aseanbc.org w. www.australia-aseanbc.org

MOU Signing with ASEAN Young Entrepreneurs Council Witnessed by ASEAN BAC

Jose Concepcion III (Chair ASEAN BAC 2017, Philippines Presidential Adviser for Entrepreneurship), Martin Tricaud (CEO HSBC Australia), Juergen Keitel (AirAsia Group Chief Global Affairs and Development), Richard Henfrey (CEO Blackmores), Bran Chan (CEO Banna Group, Founder Haymarket HQ), Tan Sri Dr Munir Majid and Scott Gardiner

(Partner KWM) – Panellists for Welcome Dinner for ASEAN BAC, March 2018

Jock Murray, Consultant KWM, Juergen Keitel, Eleanor Mak, Richard Henfrey, Jose Concepcion III, H.E. Minda Calaguian Cruz, Philippines Ambassador to Australia, Sue Kench, Global Managing Partner KWM, Bruce Gosper, Australia’s High Commissioner to Singapore, Dr Robert Yap – Australia-ASEAN Business Insights Dinner, March 2018

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Explore Markets. Build Relationships. Do Business.

We continue to build a powerful 2-way B2B regional platform for leading Australian and ASEAN businesses to work together in realising the massive opportunity across the region.

Our Expanding Working Relationships

In ASEAN

ASEAN Business Advisory Council (Council of leading CEOs mandated by ASEAN Heads of State and Governments to provide private sector feedback to ASEAN on regional economic integration)

ASEAN Business Club (Association of chief executives of ASEAN’s most important business enterprises)

CIMB ASEAN Research Institute (Thinktank dedicated to thought leadership in support of an ASEAN community)

United Nations ESCAP

ASEAN Young Entrepreneurs Council (Council of leading young entrepreneurs mandated by ASEAN governments to advise on young entrepreneur requirements and connections)

National Young Entrepreneur Associations (in ASEAN countries)

ASEAN Mentorship for Entrepreneurs Network (Group of regional executive mentors helping develop and scale up entrepreneurs, startups, and SMEs)

National Chambers of Commerce and Industry Associations (in various ASEAN countries – eg., Vietnam Chamber of Commerce and Industry)

Joint Business Councils (eg., India-ASEAN BC, China-ASEAN BC, EU-ASEAN BC; UK-ASEAN BC)

National Governments (particularly trade ministries)

ASEAN University Network (Leading 30 universities across ASEAN)

National Universities (in various ASEAN countries)

Australian Ambassadors and Embassies

In Australia

Australia Chamber of Commerce and Industry (Australia's largest and most representative business association, comprising state and territory chambers of commerce and national industry associations)

Export Council of Australia (peak membership body for companies involved in international business)

Business Council of Australia (forum for Chief Executives of Australia’s largest companies to promote economic growth and social progress in the national interest)

Australia Industry Group (peak employer organisation representing traditional, innovative and emerging industry sectors)

Bilateral Business Councils (eg., Australia-Malaysia Business Council, Australia-Indonesia Business Council)

Industry associations and chambers of commerce (eg., Australian Digital Commerce Association)

Australian Government (eg., DFAT, Austrade)

State Governments (particularly trade and business departments)

Universities and Entrepreneur Schools

Various Business / Entrepreneur Incubators, Accelerators and Coworking Spaces

ASEAN Ambassadors / Heads of Mission and Embassies

Marcus Luer (Founder & CEO Total Sports Asia), Aireen Omar (AirAsia Deputy GroupCEO, Digital Transformation and Corporate Services) ,

Eleanor Mak, Tan Sri Dr Munir Majid, Rod Simms (Chairman Australian Competition and Consumer Commission), Nic Lim (Founder & Chairman *Common Ltd), Matt Barrie (Chief Executive & Chairman Freelancer.com)

and Scott Murdoch (Senior Journalist The Australian) – Special ASEAN-Australia Roundtable Series, November 2017

Australia-ASEAN Business Leaders' Exchange with ASEAN BAC, March 2018 –

Group photo of ASEAN BAC with senior executives from Australian Chamber of Commerce and Industry, Export Council of Australia, TSBE, King&Wood Mallesons, Australian Digital Commerce Association, NSW

Business Chamber, AirAsia, CSIRO and Australia-ASEAN Business Council

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“The Australia-ASEAN Business Council’s (AABC) partnered with the Trade, Investment and Innovation Division of ESCAP in two events during 2017: The ASEAN Economic Integration Forum 2017 and the Youth and Digital Economy event during the Trade and Investment Week. AABC’s support in helping facilitate the participation of ASEAN young entrepreneurs as speakers in the event and reaching out to promote the event through their networks is highly appreciated. We count on AABC’s support in promoting sustainable trade and investment and responsible business in the region for the benefit of all.” Mia Mikic, Director United Nations ESCAP

Malaysian Association of ASEAN Young Entrepreneurs (MAAYE) has a strong relationship with the AABC. MAAYE was the first ASEAN organisation to partner with AABC and we are proud to have initiated AABC’s endorsement and introduction to the ASEAN Young Entrepreneurs Council (AYEC). Our Malaysian young entrepreneur leaders have appreciated connecting with the Australian entrepreneur and start-up ecosystem through the ASEAN entrepreneur delegations hosted by AABC in Australia. This ongoing engagement relationship is critical as Malaysia prepares for IR 4.0.” Deborah Bottreau, President Malaysian Association of ASEAN Young Entrepreneurs.

“ASEAN-Australia Business Council is our regional platform between ASEAN and Australia for doing business, sharing opportunities and supporting valuable and friendly relationships. The ASEAN Young Entrepreneur Council Forums in Sydney in 2018 and Melbourne in 2017 were great opportunities for Myanmar and our ASEAN colleagues to observe the entrepreneurship ecosystem in Australia and strengthen ties. For example, we were able to learn how to start up an incubation centre for entrepreneurship development, which is a really important factor for business developments in Myanmar. As MYEA, we are honoured to be able to take part in many of these activities. We are ready to assist you in the future for other activities and we hope that AABC will bring better opportunities within ASEAN and Australia.” Htun Htun Naing, President Myanmar Young Entrepreneurs Association

“YEAC presents its appreciation and grateful to Australia-ASEAN Business Council’s (AABC) for the recent and successful ASEAN-Australia Special summit in Sydney, March 2018. Cambodian delegates from YEAC had the privilege to travel to Sydney for this forum and found it a very valuable opportunity for YEAC members to network and identify ‘business to business connections’ with Australia. On behalf of Cambodian delegates and the YEAC, I express my sincere gratitude to AABC and Australian Government, especially NSW Government in supporting YEAC as members of the ASEAN Young Entrepreneurs Council (AYEC) for the support and good

relations. We can see the crucial role of AABC in connecting and bridging the gap between ASEAN and Australia, particularly for Cambodia and Australia relations. We love to see more collaborations between YEAC and AABC and between Cambodia and Australia in the future.” William Kouch Pheng, President Young Entrepreneurs Association

of Cambodia

Words from Our Network

1st ASEAN Young Entrepreneurs Council Business

Mission to Australia, Monash University, 2017

Peter McKenna, Managing Director Venturenauts, Mia Mikic, Director

UN ESCAP, Eleanor Mak – ASEAN Economic Integration

Forum, Bangkok 2017

2nd ASEAN Young Entrepreneurs Business Mission to Australia, UNSW Sydney, 2018

Peter McKenna chairing a session at the 2017 ASEAN Economic Integration Forum, with James Evans (Regional Legal Counsel Linfox), United

Nations ESCAP, Bangkok, 2017