“How To Recession Proof, Gain Control And Drive

Growth in The Sales And Profits Of Your Business…”

Alchemy Business Development Ltd.

Helping You to Achieve Success In Today’s Competitive World

The Alchemy System – What Is It?A simple and logical process that helps and guides you and your company to:

• Capture MARKET SHARE by winning new customers and; WALLET SHARE by fulfilling your need to grow customer loyalty.

• Make a consistent and continuous effort towards improving your business and making it secure.

• Systemise and develop the business so that it will run and flourish on ‘autopilot’ - without the owner or controller having to be there or oversee the day to day detail.

• Produce a consistent and predictable profitable return for the money, time and effort invested.

The Alchemy Network - Who Are We?

• The Alchemy Network is a fast growing international business and joint venture consultancy with over 50 members operating in the UK, Ireland, Australia, New Zealand, Nigeria, Switzerland and the North America.

• Alchemy Business Development Consultants partner & consult with small and medium-sized and start-up enterprises using NO cost or low cost business growth methods that are proven and time tested to quickly build sales, turnover and profits.

• In development, over 3,400 marketing campaigns, ads, sales methods and business improvement systems were scrutinised and examined.

• All our Consultants and Coaches are selected based on their business experience and background. They are ‘been there, done that’ professionals who have ‘walked the talk’.

HEAD OFFICE, UK & RoI:

Waterside House,

Bonds Mill

Gloucestershire GL10 3RF.

Ireland Office: 77 Sir John

Rogerson’s QuayDublin 2

Australasia Office: 201 Miller

Street,North

Sydney, NSW 2060.

USA Office: Wilshire

BlvdSanta

MonicaCalifornia

90403

Switzerland Office:

Josefstrasse 176,8055

Zurich

Bankers: - Lloyds TSB - Commonwealth Bank

- Citibank

Auditors & Accountants: Randall & Payne

Solicitors/Attorneys: - Charles Russell, London. - Davies Collison & Cave,

Melbourne.

• Started business career in 1986 with KPMG

• Roles as Financial Controller, Finance Director to Chief Executive responsible for P&L

• Achieved in excess of €50m annually in direct and indirect sales, selling both products and services

• Hands-on experience in manufacturing, wholesale & retail, and services including healthcare, engineering & catering

• Extensive business training including negotiation skills, people management, presentation skills, sales skills and business management

• Leadership of organisations ranging from €2m to €50m turnover

Paraic Bergin FCCA MScRegional Director

80% Of Businesses Fail In Their First 5 Years - Over A 10 Year Period 24 Out Of 25 Businesses Fail… WHY?

CLOSED

…The main reason is because they don’t have enough customers buying from them regularly! They literally run out of Cash…• They don’t attract a sufficient

number of qualified prospects.

• They fail to convert their prospects into profitable customers.

• They let their current customers slip away to do business with their competitors.

“So, the ONLY way to succeed in business is for owner to have a clear understanding of the market for its products and services”.

No. 1. The Clutter Factor: The average consumer receives up to 2,800 commercial messages every day - In 1985 it was only 1600 messages.

No. 2. Increasing Costs: Advertising and marketing expenses are increasing every year … Out of proportion to results and revenue.

No. 3. Reputation: People buy from companies and individuals that they KNOW and TRUST. Lack of credibility and customer confidence is the biggest reason why people don’t buy from you – They don’t know you.

No. 4. Competition: There is an army of competitors in EVERY industry. You must stand out. Are you lucky enough to have NO Competitors?

Q: What Are The Greatest Business Challenges Today?

The Consequence: The consequences of competition, lack of reputation and the clutter factor means that it now costs 3 times more to get half the result!

8

Tired Ineffective Marketing Methods…

- Mail Shots - Promotions- Advertisements - Door To Door- Brochures/Leaflets - Telemarketing

Incorrectly used… Regardless of the format, it is still perceived as ‘junk marketing’ or ‘clutter’…

QUESTION: Is your marketing someone else’s clutter?

…Too many businesses play

follow the follower.

Most businesses have either stopped marketing altogether, drastically cut back, or are still using the same age old, worn out methods to gain customer attention – Just like their competitors, It can be a case of the blind leading the blind:

9

How To Conquer The Clutter Factor To Succeed

Plus, use Alchemy’s clutter busting ‘SAVi’ Solutions

(Superior Access Vehicles) to help you get through just about any door. Alchemy has

more than 40 powerful of these proven direct response attention getters.

…If you change nothing, then nothing changes!

The AICDA Formula for better

results:

A

-

Attention

I

-

Interest

C

-

Credibility

D

-

Desire

A

-

Action!

Quickly, simply and easily get the attention your message deserves and rise out of the ‘clutter’ by using AICDA…

A New Business Reality…The REAL Purpose Of A Business…

So, regardless of the type of business, market, products or services; ALL businesses are Sales & Marketing businesses.

The main function of any business is the acquisition of new customers and fulfilment of current customers needs to make a PROFIT.

“…Because its purpose is to create a customer, the business has two – and only two – functions; marketing and innovation. Marketing and Innovation produce results, all the rest are costs.”

Peter DruckerReality No. 1. Having a ‘great’ product or service alone will not achieve success… BUT a ‘quality’ product or service marketed in a superior way WILL GUARANTEE your success.

Reality No.2. The KEY to a profitable business is to successfully implement effective and affordable Marketing and Innovation.

Achieving Business Mastery…

In order to succeed in business, you must first understand what makes successful businesses work.

Successful businesses don’t just happen ... They are MADE to happen. All effective and profitable businesses share three basic strengths

1. They are totally sales and profit oriented.

2. They use effective people, systems and methods.

3. They sell quality products and services that someone actually wants to buy.

Where Do You Want To Go With Your Business?

However, whether or not you actually wish to sell your business at this point is irrelevant.

The question is: Will you exit on your terms?

We work with you to help you achieve this goal.

As a result your mindset changes… You consciously build a business rather than just a job.

If so, your Exit Strategy will be one of the following:

1. Sell 2. Float3. Franchise

The ambition of every business owner should be to sell the business at the highest possible price in the shortest possible time:

The ‘Success Keys’ To Skyrocketing Your Profits

The Success Keys work by increasing the average:

1. Number Of Leads.

2. Conversion Rate.3. Number Of Transactions Per Year. 4. Transaction Value.

5. Profit Margin.

6. Number Of Referrals.

7. Average Buying Lifetime (Years).

Increasing just one of these will help your business to grow…

BUT by increasing ALL of these 7 Success Keys by just a small margin will exponentially skyrocket your bottom line profits!

There is a limit to how much you can CUT COSTS before quality and service is affected.

Therefore, it makes sense to use NO LIMIT STRATEGIES:

Using The 7 Success KeysTo Build A Business

Let’s look at a typical business model…

+

30%= 30

Customers

100Per

Month

30%= €9,000

Gross Profit

2= 60 Sales

Total Annual Gross Profit

= €18,000

2Years

Lifetime Value:

= €36,000

KEY 1 Number of

Leads

KEY 2 Conversion

Rate

KEY 3 Transactions

per year

KEY 4 Transaction

Value

KEY 5 Profit Margin

KEY 7 Buying Lifetime

€500=

€30,000 Sales

Revenue

X X X X

X= =So

The Value of Each

Customer Is€1,200

1@ €9,000

Annual Gross Profit

KEY 6 Referrals

per customer

X

The Value of Each

Customer Is€1,200

2.2X €67,760 !

== €30,80

0

=

33% = €14,66

7

X€550 = €44,00

0

X33%= 36

X 2.2= 80

X110

1.1 = €16,13

3

X

+

30%= 30

Customers

100Per

Month

30%= €9,000

Gross Profit

2= 60 Sales

1@ €9,000

Annual Gross Profit

Total Annual Gross Profit

= €18,000

2Years

Lifetime Value:

= €36,000

KEY 1 Number of

Leads

KEY 2 Conversion

Rate

KEY 3 Transactions

per year

KEY 4 Transaction

Value

KEY 6 Referrals

per customer

KEY 5 Profit Margin

KEY 7 Buying Lifetime

€500=

€30,000 Sales

Revenue

X X X X

X= =X

Using The 7 Success KeysTo Build A Business

Now, look what happens when we add just 10% to each key…

Just a 10% increase in each of the 7 Success

Keys

= 88% overall

increase

So

The Value of Each

Customer Increases

From€1,200 to

€1,822

2.2X €67,760 !

== €30,80

0

=

33% = €14,66

7

X€550 = €44,00

0

X33%= 36

X 2.2= 80

X110

1.1 = €16,13

3

X

+

30%= 30

Customers

100Per

Month

50%= €9,000

Gross Profit

2= 60 Sales

1@ €9,000

Annual Gross Profit

Total Annual Gross Profit

= €18,000

2Years

Lifetime Value:

= €36,000

KEY 1 Number of

Leads

KEY 2 Conversion

Rate

KEY 3 Transactions

per year

KEY 4 Transaction

Value

KEY 6 Referrals

per customer

KEY 5 Profit Margin

KEY 7 Buying Lifetime

€500=

€30,000 Sales

Revenue

X X X X

X= =X

Using The 7 Success KeysTo Build A Business

Now, look what happens when we add just 10% to each key…

Even a small increase in these Keys has an

enormous effect on your bottom line profits and

dividends results!

Praise And Proof: What Some of Our Clients Have To Say...

‘As a direct result of our association… we have been introduced to an entirely new distribution system for our products and have seen immediate results with 5 new installations throughout the UK.’

Alan Bridge, Airtan

‘We have seen tangible results with systems coming together and an improvement in staff morale.’

Paul Papworth-Smith, PPS Chartered Accountants

‘… significant advances that would have taken us years instead of weeks. The business is running extremely well at the moment and with the advancements in customer service we have improved our customer retention from 46% to 94%!!!!! This is absolutely amazing.

With the seasonality the business has to endure we would normally be at an extremely quiet point in the year but instead, turnover is increasing and we haven't suffered the usual dip.

In a word it's FANTASTIC!’Martin Ibbotson, Angelo’s Takeaway

‘You've transformed our business!  When we sat down in June this year and set ambitious sales and profit targets (e.g. an extra £10,000 sales per month within 6 months) I would have said then that it was nearly impossible to achieve them in less time. However, here we are after less than three months and we have achieved over double the expected levels of sales and profit! That’s more than double the target in less than half the time…… 

With your assistance we now have a product so desirable people quite literally send money to us through the post after just one telephone conversation… But you know what the best part is... I'm having fun.’

Sunil Jaiswal, JamServo Limited

‘Within two months I’ve added a £13,000 contract to my own business and I’ve taken an order for another £13,000 contract. I’ve been blown away by the principles and strategies taught…’

Peter Newey, Newey Contract Cleaners

What Do You Need To Do To Achieve Success?

Question 1. How can you get your business systems and skills to the level necessary for achieving your business goals?

Question 2. How do you get control over your business so that it can run without you, thus creating a money machine?

A: Develop the structure, processes, methods and skills through utilising a proven programme that provides training, techniques and systems in the key areas necessary for achieving your profit objectives and in getting total control over the business.

The skill and activity of business owners and their staff is a major factor in the business’ failure or success...

Praise And Proof: More of What Our Clients Have To Say…

‘One campaign particularly was directly responsible for generating a new £20,000 plus service contract with a major corporate account within 3 months of the campaign and we still have them as an on-going client today!’

Jonathon Osborne, Computer World ‘Within 3 weeks… we saw our

sales increase by an impressive £120,850 for the month of July alone. We look forward to a long mutually beneficial relationship.’

Sean Higgins, Gerald James Limited

‘It was awesome, the difference you made...You are a well structured dynamo for any business.’

Deirdre Shine, Bank of Ireland

‘We have landed one of our biggest contracts since introducing some of the things we have learned.’

Ian Cattermole, Z Cars

‘Our attitude has changed in terms of focus… The response to our marketing has increased phenomenally. As a result we have attracted 10 new fee paying clients, which in our business of graphic design, is very significant indeed.’

Peter Banks, EM5 Limited

‘… the advice and help I have received has helped me focus on what is important for the business and has helped me to develop a more profitable business. New business has increased and existing clients have all reported improvements in the service we offer.’

Graham Molyneux, BMRK Solutions

‘This is not your normal run of a mill consultancy and strategies, this is fantastic. I was marketing a new product and was not sure how to… you showed me how... My business success is enough to prove that the strategies really do work.’

Richard Aryes, August Consultancy Solutions Limited

So, the direction you choose will determine the future of your business, your income and the lifestyle you’ll enjoy.

1. Do nothing – If you always do what you’ve always done then you’ll get what you’ve always got.

2. Attempt to do it yourself – Spend years developing your own programme by trial and error.

3. Use our proven interactive training system designed to take you from whatever skill level you are at now to mastery in all the concepts covered.

The Alchemy Business Development Programme produces predictable, quantifiable and measurable results, time after time. This programme will ‘kick-start’ your business starting now!

What Next… Where To Go From Here

With Or Without Our Help?Without….

.1. Be more strategic - at least 1 hour per week.

2. Be constantly pro-active. Concentrate on these strategic marketing concepts for best results.

3. Your people are your most potent form of marketing. Support them with training, marketing tools and opportunities to constantly improve.

4. Repetition is the mother of skill. Whatever your plans and ideas, you must keep training and re-training until you achieve the perfect sales and marketing environment.

Your Success With The Alchemy Network

Our programme centres on the business essentials, building systems, your people and the 7 Success Keys.

The programme assumes that:

Laser beam focus on the key areas that will give you rapid results...

1. You have a quality product or service and that there is potential for growth.

2. You are serious, active and dedicated in your efforts to grow your business

3. The business operates in a competitive environment and there is a clear need for what you are selling.

4. If this makes sense that you are willing to invest the time and resources necessary and are prepared to start NOW .

Do you qualify in these areas?

Working Together… Our 9 Step Process To Give Your Business A Kick Start:

1. Action Plan & Letter of Agreement.

2. Business Growth Audit Meeting.

3. Market Research.

4. Staff Meeting And Staff Research.

5. USP & Positioning Workshop.

6. Creation And Compilation Of Action Plan.

7. Presentation Of Action Plan.

8. Weekly Meetings.

9. Full Quarterly Review.