Introduction to Strategy
description
Transcript of Introduction to Strategy
International Business Strategy301LON
Introduction to Strategy
Unit: 1 Knowledgecast: 1
Welcome
LECTURER NAME
Qualifications
Academic Experience
Professional Experience
Research Consultancy
• Demonstrate a sound appreciation of current strategic management concepts.
Module Learning Outcomes
What is Strategy?“Strategy is the direction and scope of an organization over the long term, which achieves advantage in a changing environment through its configuration of resources and competences
with the aim of fulfilling stakeholder expectations.”
Johnson & Scholes 2008:3
“A coordinated series of actions which involve the deployment of resources to which one has
access for the achievement of a given purpose.”
White 2004:5
• Articulation of business goals
• Organisation of activity to achieve those goals
• Translating business opportunity into outcomes such as sales, profit etc
Aims of Strategy
Strategic Management Elements
The Challenges (Some of them…..!)
• E-Commerce
• Strategic capability to employ e-commerce?
• Changing organisational purpose
• Knowledge and learning
• Who is the strategist?
• Strategic drift• Internationalization
• Demonstrate a sound appreciation of current strategic management concepts.
Knowledgecast Summary
Heraldic Shields
Getting to Know Each Other
When selected to work in an internal, cross- functional
team, it is important that the team get to know each other quickly in order to understand what each other can bring to the project and therefore understand
their own role and responsibilities.
The purpose of this seminar is for you to get to know your fellow team members as quickly as possible by undertaking the following activity.
Seminar
Balloon DebateBusiness Balloon Debate: As a team of management consultants you
arebidding for some work with a new client who is looking to develop theirStrategy and needs your expertise and experience.
Prepare a case to justify your inclusion in the team.
Remember this is a persuasive piece of work upon which you are going to
receive some pretty direct feedback!
Further details of this group activity are available in Moodle.
Seminar
Researching Strategy: You are required to carry out an independent research activity toidentify a minimum of three other definitions of strategy from
bothacademic and non-academic sources. Please record the
definition, its source and whether it is an academic or non-academic definition on paper or digitally and bring it to the session.
When you have gathered the alternative definitions, share them with your team in order to make notes comparing and
contrasting the definitions (max 250 words).
Group Activity