Introduction to Strategy
description
Transcript of Introduction to Strategy
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International BusinessStrategy301REN
Introduction to Strategy
Unit: 1 Knowledgecast: 2
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• Demonstrate a sound appreciation of current strategic management concepts.
Module Learning Outcomes
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Multiple Perspectives
Nature of Strategy Making
Process
Profit Maximisation Outcomes Pluralist
Deliberate
Emergent
Classical Systemic
Evolutionary Processual
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• External Demands
Forces for cross-border integration and coordination
Forces for national differentiation and responsiveness
Forces for worldwide innovation and learning
Increasingly Liberalized Environment for Trade
Expanding Spiral of Globalization
Internationalisation Drivers
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• Internal Demands
Economies of Scale
Economies of Scope
Factor Costs
Internationalisation Drivers
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• For industry globalization to take place: Underlying drivers (economies of scale and scope, etc.)
have to be in place But always triggered by actions of one of two global
“change agents”
• Examples: British Airways (airlines) Starbucks (premium coffee shops) ISS (cleaning services)
Global Competitors as Change Agents
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• Cultural differences• Consumer tastes and preferences• Ways of doing business• National infrastructure• Technical standards (e.g., voltage, TV broadcast, etc.)• Distribution channels (e.g., supermarkets vs. bazaars)• Government demands• National laws and regulations• Host country pressures and demands• Local competitors• Appeal to nationalism
Forces for Local Responsiveness
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• Demonstrate a sound appreciation of current strategic management concepts.
Knowledgecast Summary
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Heraldic Shields
Getting to Know Each Other
When selected to work in an internal, cross- functional
team, it is important that the team get to know each other quickly in order to understand what each other can bring to the project and therefore understand
their own role and responsibilities.
The purpose of this seminar is for you to get to know your fellow team members as quickly as possible by undertaking the following activity.
Seminar
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Balloon DebateBusiness Balloon Debate: As a team of management consultants you
arebidding for some work with a new client who is looking to develop theirStrategy and needs your expertise and experience.
Prepare a case to justify your inclusion in the team.
Remember this is a persuasive piece of work upon which you are going to
receive some pretty direct feedback!
Further details of this group activity are available in Moodle.
Seminar
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Researching Strategy: You are required to carry out an independent research activity toidentify a minimum of three other definitions of strategy from
bothacademic and non-academic sources. Please record the
definition, its source and whether it is an academic or non-academic definition on paper or digitally and bring it to the session.
When you have gathered the alternative definitions, share them with your team in order to make notes comparing and
contrasting the definitions (max 250 words).
Group Activity