Introduction to social media for the flooring industry
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Explanation of social media use and simple tactics to introduce it to the flooring industry.
Transcript of Introduction to social media for the flooring industry
Welcome
Understanding and Getting Started with Social Media from a
Flooring Industry Perspective
Social media from 40k feet.
Infrastructure needed to participate.
Data to support using it.
Some starting tactics.
Overview
“The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.”
Rupert Murdoch
Overview
Push Sell
Qualify Leads
Cold Call
Social Media
Educate Engage
Old Model New Model
Overview
I’m here!
Trend 1
COMPRESSED COMMUNICATION STREAMS
personal access decreasing
cheaper access to tech platforms
generational receptivity changes
shrinking attention spans
What’s driving it?
Trend 1
average # of times per hour workers check their email
Source: Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the ACM Transactions on the Web vol. 2, no. 1 (February 2013), article #5.
average attention span in 2000 12 secondsaverage attention span in 2013 8 secondsaverage attention span of a goldfish 9 seconds
30Source: Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the ACM Transactions on the Web vol. 2, no. 1 (February 2013), article #5.
Trend 1
Trend 2
INTERNET ON DEMAND EVERYWHERE
“345M mobile subscribers in US. “ “Global mobile statistis 2013, part A: Mobile Subscriptions, Handeset Marketshare, Mobile Operators” - mobithinking.com
“67% use social media as prime info source” “Why American use social media” - Pew Research Internet Project - pewinternet.org
Trend 2
“71% of consumers are now more likely to make a purchase based on social media referrals.” @invespBlog “How Social Media Influences Purchase Decisions”
Trend 2
Trend 3
WILLINGNESS TO ADOPT
Trend 4
THERE’S AN APP FOR IT
“Consumers spend two hours per day on apps” Wall Street Journal - Tech “Apps Rocket Toward $25 Billion In Sales”
Trend 4
Trend 4
Trend 5EVERYONE’S A PRODUCER NOW
King Bach
6 million
1 to 2%
email design & deployment
where pros go to understand
who’s your daddy of social media
Infrastructure
word spreading 140 @ a time
Infrastructure
say it in pictures about a zillion times
powerpoint and keynote nirvana
Infrastructure
Shout OutsTwitter
microblogging service for instant social and professional messaging
Email DistributionConstant Contact
subscriber service for managing contacts and distributing creative messaging and brand building
Social Network
social network useful to influence specific groups or decision makers in your lane
Cloud Service
internet access to all of your resources including databases, media, templates, pos materials,specifications
Box Dropbox
Professional Network
professional network useful to influence specific groups or decision makers in your lane
Photo Network
show them what you’ve got.
contact database media
mill resources specifications
tech data msds
presentations handouts
[email protected] (720) 934-0611
Infrastructure
Infrastructure
• Architect, Design, and Engineering
• Developers
• Property Owners
• Property Managers
• General Contractors
• Subcontractors
• Large Scale Property Associations
Infrastructure
while they watchDEPLOY IT
while they watch
Tactic
Social Media
Educate Engage
Tactic
Tactic
“Is continually using the same Divison 9 specification inflationary?”
LinkedIn Discussion Group Topic
Tactic
TacticLuxury vinyl stair treadsFinally, an alternative to rubber, vinyl, carpet, and wood stair finishes. Luxury vinyl is the perfect application to cover a stairway. Large assortment of color, style, texture, and safety attributes make luxury vinyl treads the flooring industries hottest
new product.
Burke luxury vinyl treads and nosingBurke is the only manufacturer in the world producing a luxury vinyl tread, nosing ,and riser. Five wood and tile motifs are the perfect compliment to the rest of the room. Available in 4, 5, & 6 foot lengths with matching risers. Genius!
Cost $6.45 LF
See the newest wave in stair coverings here.....
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Tactic
Tactic
Concrete Moisture Mitigation AIA Presentation1.25 Learning Unit with HSW Credits Program ID: FS Moisture Mitigation
!
Peter Rincione
BASF Construction Chemicals - Building Systems
Welcome
1
75% of the world is happy with the status
quo.
Understanding and Getting Started with Social Media from a Flooring Industry Perspective
