Joyce Lee, MD, MPH

Twitter: @joyclee

Social Media for

Diabetes Professionals

Presenter Disclosure

Social Media Editor

for JAMA Pediatrics

This talk applies to you regardless of your

profession

What is

social media?

Social Media

Web-based and mobile technologies used to turn communication into

interactive dialogue between organizations, communities, and

individuals

Social Media

What is Twitter?

It’s a microblogging platform,

a place to have a conversation

How do you use Twitter?

First, set up your profile and choose your name

@_________

First, choose your name and set up your profile:

Who are you?

What do you care about?

@Doctor_V

@DoctorNatasha

@SeattleMamaDoc

@hkroman

@Dermdoc

@kidney_boy

@EndoGoddess

Your name? Your specialty? It’s up to you

This is not engaging!

“Who is that egghead?”

Show people what you care about and how to learn more about you

To tweet, hit this button

Tweet

You only have 140 characters to say something

Tweet an article/news/resource of interest

Use a link shortener to save space

Tweets can be used for real-time notifications

Tweets can be used for advocacy

Use #hashtags

#diabetes #dsma #doc

#dblog #quantifiedself

#mhealth #dataviz

A #hashtag can mean many things like a topic or group

#cdtc2014

A #hashtag can be used for conferences

(I just created one for this meeting)

To follow and to be followed

You will see the tweets of people that you follow

My followers will see my tweets

Use mentions to reach out to specific individuals

I tweeted to Dr. Montori as I was writing an blog post about his approach to medicine

Retweet someone else’s tweet

Hit the retweet button (RT will show up; Change it to MT if you modify the tweet)

So now you know how to use

Social Media, but why would a health care

professional use it?

Stay tuned for the talk!

Follow me on Twitter!

https://twitter.com/joyclee