Suchandrika Chakrabarti

Community Newswire Manager

Media Trust

@SuchandrikaC

Positive change through the power of media

• Open courses- Regular training sessions on marketing, digital and PR & media relations led by industry professionals

• Bespoke training and consultancy – Expert-led tailor made training and consultancy packages to meet the individual needs and requirements of your organisation

• Productions – Award winning films for charities

• Community newswire – Our free-to-use Community Newswire service helps charities, communities and citizen journalists get their stories into the national and regional media

Engaging with Erasmus Plus UK

On Facebook On Twitter

@erasmusplusUKfacebook.com/ukerasmusplus

What can social media add to your communications?

• Quick and free way of getting your message out to a potentially infinite audience

• Easier to build new relationships

• You can track word-of-mouth

• Can take more risks – less permanent

• Can curate your image more easily

• Publicise your content e.g. new blogpost

Social media vs. offline media

Overview of useful platforms

• Using your page as a blog

• Showcase for multimedia

• Lets supporters know about updates

• Passive, closed

• Openness allows for new connections

• Conversations with current and new supporters

• RTs can make new allies + underpin tone

• Can get lost in the ever-updating feed

Facebook Twitter

Why have a Facebook fan page?

• As of October 2014, there are 1.35 billion active monthly Facebook users

• In Europe, over 223 million people are on FB

• 50% of 18-24 year olds worldwide go on FB as soon as they wake up

• Highest traffic on Thursdays & Fridays from 1 – 3pm

• The average FB visit is 20 minutes

• Every 60 seconds on FB: 510 comments, 293 000 status updates, 136 000 photo uploads

Promoting your content on Facebook

1) Choose the image first

Promoting your content on Facebook

2) Keep the headline snappy

Promoting your content on Facebook

3) Be friendly!

Why have a Twitter account?

• As of October 2014, there are 284 million active monthly Twitter users

• The average Twitter user has 208 followers

• The average Tweeter spends 170 minutes browsing per month

• 29% of 15-34-year-olds globally tweet and 26% consider it their favourite social network

• 40% Twitter users have a bachelors degree

• UK: 30 mil users• Germany: 22 mil• France: 20 mil

Promoting your content on Twitter

1) Keep your tweets well under 140 characters

- Easier to digest

- More scope for retweets

- Allows for comment

Promoting your content on Twitter

2) Get a link in

Promoting your content on Twitter

3) Create / jump on to an appropriate #hashtag