Introduction to Social Media
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Introduction to Social Media
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An short introduction to social media, including a synopsis of the leading social media sites such as Facebook, LinkedIn, Twitter.
Transcript of Introduction to Social Media
Introduction to Social Media
Facebook is considered the leading social media platform with 500 million users.
Primary demographic is 25 to 45.
The fastest growing population is women aged 45 to 60 years old.
A large proportion of users log into Facebook at least once a day.
Many organizations, businesses and brands use Facebook Fan pages to communicate with their customers and audiences.
What to measure: number of fans, comments, likes and wall posts.
Facebook has its own analytics available to administratorsWeekly updates on
increased fans and interactions
Supplies information on audience including gender and location
LinkedIn is a professional social networking site, connecting over 75 million users through business connections.
Primary demographic is 35 to 55
Helpful tools/features: creating groups, company profiles, interconnection with other social media platforms, such as Twitter and blog feeds
Groups: Ontario Hospital Association
Companies: Municipality of South Huron and City of Stratford
What to measure: profile connections, group members, discussions
Looking for more info: learn.linkedin.com or blog.linkedin.com
Twitter is a microblogging site with over 100 million users.
Great for conversation building and increasing traffic to websites.
Primary demographic using Twitter is 35 to 45.
Users post content and links in a public post of 140 characters called ‘Tweets’.
When you want to mention another user (publicly) you use the @ key + their username. This is called an @ reply.
For example:
If you want to repost what someone already said, a user re-shares what another user has posted. This called is a retweet and is seen as a form of compliment on Twitter.
You can also send private messages to another user, rather than post it publicly. This is called a direct message.
Important note: you can only send a direct message to someone if they are following you
Hashtags = uses a # symbol to tag posts with a topic. It allows topics to be threaded and searchable (i.e. #Twitter, #socialmedia, #FF)
Examples: London, Guelph, Jen
Helpful tools/features: bit.ly, Twellow, list feature on Twitter, Twitpic, customized backgrounds such as @cityofnorthbay
What to measure: followers, @ replies, retweets, direct messages, custom hashtags
Looking for more info? blog.twitter.com and twitip.com
Social Media Management Tools
Allow you to update multiple social media accounts individually or simultaneously. Includes Twitter, Facebook, MySpace, LinkedIn, Foursquare (and more)
One stop place to perform custom searches, shorten links, add photos and maximize your time on social media.
Social Media Management Tools
Tweetdeck and Seesmic Free applications downloaded to your computer
Social Media Management Tools
HootsuiteBasic account is free, more features (i.e. more
than one user) there are monthly fees
Social Media WidgetsButtons on your website that allow users to
share your content or follow you on your social media accounts.
Add this
Other Social Media ToolsRSS Feeds
Bookmarking: Digg, Reddit, StumbleUpon
Video sharing: YouTube, Vimeo
Geo-location: Foursquare, Gowalla
Blog platforms: Wordpress, Blogger, TypePad
Monitoring tools: Social Mention, Board Tracker, TwitterCounter, and TweetStats
