Introduction to Social Media
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Introduction to Social Media Marketing Presented by: Kim Lange Hodgson Inkoluv Schipul – The Web Marketing Company Email: [email protected] Twitter: Twitter.com/inkoluv
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Transcript of Introduction to Social Media
Introduction to Social Media Marketing
Presented by: Kim Lange HodgsonInkoluv
Schipul – The Web Marketing Company
Email: [email protected]: Twitter.com/inkoluv
What We’ll Cover
1. What is social media?
2. What are the types of social media tools out
there?
3. Why should you care about social media?
4. 4 pillars of success
5. How do businesses and organizations use
social media?
What is Social Media anyway ?
Image thanks to http://www.tcwebpros.org
I have a web site. Why do I need to be on Facebook?
It’s a conversation
Photo credit: blog.looksy.org/category/generation-c/
Why should I care?
Social Media Tools
What’s in it for you?
Relationship building
Promotion of products and services
Strong brand impressions
Relationship Building
Promotion
http://www.flickr.com/photos/belljar/18171527/
Strong Brand Impressions
The Four Pillars of Success
1. Consulting
2. Training
3. Recruiting
4. Promotion
www.schipul.com/en/art/?542
One: Consulting
http://www.flickr.com/photos/michael_l/476481053/
Two: Training
http://www.flickr.com/photos/gummistori/2488106280/
Three: Recruiting
http://www.flickr.com/photos/polvero/3466964233/
Four: Promotion
http://www.flickr.com/photos/neelgolapi/2963666232/
Social Media in Motion
http://www.flickr.com/photos/mr_bones/140860685/
Facebook Connects People and Builds Relationships
Blogging the Life of Mac
So So much information – BLOG IT!
Photos and Video
Spread News in 140 Characters
Let’s Review
• Social Media is online media that you and other Web visitors can interact with.
• The four pillars of Social Marketing success are: Consulting, Training, Recruiting and Promotion.
• How the Zoo Used Social Media to Increase Brand Awareness by delivering information through social media
Lessons for Every Organization
• Social Media presents opportunities for those willing to make a commitment
• Any Social Media effort must be genuine
• Consider the pros and cons, and the objectives and how to measure results
• Start with baby steps and build from there
So What’s Next?
Participate
Monitor
Strategy
Jump in!
Offline reading resources
• Naked ConversationsRobert Scoble and Shel Israel
• Cluetrain ManifestoChris Lock, Rick Levine, David Weinberger, Doc Searls
• Citizen MarketersBen McConnell and Jackie Huba
• What no one ever tellsyou about Blogging and PodcastingTed Demopoulos
Questions
Questions?
You all are awesome!Thank you!
To learn more about Social Media Marketing visit:
www.schipul.com/socialmedia/
Email: [email protected]
Twitter: Twitter.com/inkoluv
Facebook: http://www.facebook.com/inkoluv
Flickr: http://www.flickr.com/photos/inkoluv/
