SKBE 2073MULTIMEDIA

ENGLISH

Zaini Amir (PhD)School of Language Studies and Linguistics Faculty of Social Sciences and Humanities,

Universiti Kebangsaan Malaysia zainir@ukm.my

8921 6546

Contents

• Please refer to the course description as found in the SPIN portal

Assessment:• Mid term paper 20%• Multimedia project work 20 % (pair)• Presentation 20% (pair)• Final exam 40%

What is Multimedia

• Multimedia is the latest form of technology which allows information to be relayed by two or more media in a multi-textural environment using texts, graphics, sound, animation and video, capable of producing an output that appeals to the different senses

Introduction to Multimedia

• Multimedia is a combination of text, art, sound, animation, and video.

• It is delivered to the user by electronic or digitally manipulated means.

• A multimedia project development requires creative, technical, organizational, and business skills.

• Multimedia becomes interactive multimedia when a user is given the option of controlling the elements.

• Interactive multimedia is called hypermedia when a user is provided a structure of linked elements for navigation.

• Multimedia developers develop multimedia projects.

• Multimedia projects can be linear or nonlinear.• Projects that are not interactive are called linear.• Projects where users are given navigational

control are called non-linear and user-interactive.• Authoring tools are used to merge multimedia

elements into a project.• These software tools are designed to manage

individual multimedia elements and provide user interaction.

Compact Disc Read-Only(CD-ROM)

The primary media for delivering multimedia projects are:

– Compact disc read-only (CD-ROM).

– Digital Versatile Disc (DVD).

• CD-ROM is the most cost-effective distribution medium for multimedia projects.

• It can contain up to 80 minutes of full-screen video or sound.

• CD burners are used for reading discs and converting the discs to audio, video, and data formats.

Digital Versatile Disc (DVD)

• Multilayered DVD technology increases the capacity of current optical technology to 18 GB.

• DVD authoring and integration software is used to create interactive front-end menus for films and games.

• DVD burners are used for reading discs and converting the disc to audio, video, and data formats.

Multimedia

• The output provides a rich and fascinating learning environment much needed in low-motivating language classes to make learning more attractive and effective, complementary to the routine conventional or traditional instruction

• Multimedia applications, that are innovative, interactive and integrated, not only for the learning of language skills and subject contents, but also the teaching of cultural and creative values such as, the love of nature and human relations through socialisation

Why Is It Important?

• Fast emerging as a basic skill

• Changing the nature of reading itself, previous without multimedia it is linear presentation now reading dynamic by giving words new dimension, more texts and life with sound, pictures, music and video

Why Is It Important?

• Highly effective and powerful

• People retain 20% for what they see and 30% of what they hear. 50% of what they see and hear and 80% of what they see, hear and do simultaneously

Changing the World Telecommuting –more people work from home

using computers, modems and fax machines Home shopping –find the size and style you

like and teleshopping services let you shop from home

Electronic publishing- multimedia change the way we read newspapers by eliminating the needs for the paper and offer all the features of full text search, graphics, audio and video.

Changing the World

Teaching and learning –effective in education for example videodiscs instead of textbooks; Kulik 1985,86,91, 94 reports overall learning gains averaging more than a letter grade higher and significant reductions in time required for students to learn

Helping the public into the information age as now we depend so much on processed information. Relieves information overload and techno stress.

Applications of Multimedia

• Business - Business applications for multimedia include presentations training, marketing, advertising, product demos, databases, catalogues, instant messaging, and networked communication.

• Schools/IHL - Educational software can be developed to enrich the learning process.

• Home - Most multimedia projects reach the homes via television sets or monitors with built-in user inputs.

• Public places - Multimedia will become available at stand-alone terminals or kiosks to provide information and help.

Summary • Multimedia is a combination of text,

graphic art, sound, animation, and video.

• Multimedia projects can be linear or nonlinear.

• Multimedia projects are often stored on CD-ROM or DVDs.

• They can also be hosted on the Web.

• Multimedia is widely used in business, schools, public places, and at home.

Tutorial task 1

• Discuss in pairs the  issues listed below and prepare a 2 - 3 pages typewritten report(single spacing, font 12 Times New Roman):

1. Multimedia - Why is it important? Give examples how multimedia has affected UKM as a learning institution and the students’ personal lives.

2. How do you think multimedia change the teaching and learning process? Especially in English language learning and teaching?

3. Compare the advantages and disadvantages of

a)      online learning

b)      home shopping

4. Of all the different kinds of occupations/field you can think of, which ones need multimedia the most? The least? Why? What about your own chosen occupation/field?