Marketing Research Process Marketing Research is Systematic and Objective It is not haphazard.
Introduction to Marketing --- Objective
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Department of Banking and Finance GC University, Faisalabad. Mid Term Examination ----- April 2015 Class: BBA (BF) Semester: 4 th Course Code: BBF-410 Course Title: Introduction to Marketing Duration: 10 MIN Max. Marks: 04 [8×0.5] Instructor: Muhammad Salman Rasheed Name of Student: __________________________________ Roll #: ________________________ Question #: 01 1. Production concept, product concept, selling concept, marketing concept and ________________ concept are marketing management orientations. A. Socialistic B. Sociological C. Societal D. Sacrifice E. None of above 2. “Slice” a brand of mango juice launched by Pepsi Pakistan is an example of: A. Diversification--- marketing strategy B. Product Development --- marketing strategy C. Product penetration --- marketing strategy D. Market penetration --- marketing strategy 3. ___________________ are the set of actual and potential buyers of a product or service. A. Consumers B. Business Places C. Markets D. Brand Ambassadors 4. When a loyal customer purchases something his/her buying decision process consists of ______ steps, first one is need recognition and other is/are _________________. A. 3: Purchase decision & Post-purchase behavior B. 2: Purchase decision C. 2: Evaluation of alternatives D. 3: information search & Evaluation of alternatives 5. The idea that consumers will not buy enough of the firm’s products unless it undertakes a large scale selling and promotion effort represents: A. Production concept B. product concept C. Selling concept D. Societal concept E. Marketing concept 6. __________________ is focusing only on existing wants and losing sight of underlying consumer needs. A. Marketing Mix B. Marketing Research C. Marketing Myopia D. Marketing offering E. None of above 7. Form that human needs take as they are shaped by culture and individual personality: A. Wishes B. Attractions
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Transcript of Introduction to Marketing --- Objective
Department of Banking and FinanceGC University, Faisalabad.Mid Term Examination ----- April 2015Class: BBA (BF) Semester: 4th Course Code: BBF-410 Course Title: Introduction to Marketing Duration: 10 MIN Max. Marks: 04 [80.5] Instructor: Muhammad Salman Rasheed Name of Student: __________________________________ Roll #: ________________________ Question #: 01
1. Production concept, product concept, selling concept, marketing concept and ________________ concept are marketing management orientations.
A. Socialistic B. SociologicalC. Societal D. Sacrifice E. None of above
2. Slice a brand of mango juice launched by Pepsi Pakistan is an example of:
A. Diversification--- marketing strategy B. Product Development --- marketing strategyC. Product penetration --- marketing strategy D. Market penetration --- marketing strategy
3. ___________________ are the set of actual and potential buyers of a product or service.
A. Consumers B. Business Places C. Markets D. Brand Ambassadors
4. When a loyal customer purchases something his/her buying decision process consists of ______ steps, first one is need recognition and other is/are _________________.
A. 3: Purchase decision & Post-purchase behavior B. 2: Purchase decisionC. 2: Evaluation of alternatives D. 3: information search & Evaluation of alternatives
5. The idea that consumers will not buy enough of the firms products unless it undertakes a large scale selling and promotion effort represents:
A. Production concept B. product concept C. Selling concept D. Societal concept E. Marketing concept
6. __________________ is focusing only on existing wants and losing sight of underlying consumer needs.
A. Marketing Mix B. Marketing Research C. Marketing Myopia D. Marketing offering E. None of above
7. Form that human needs take as they are shaped by culture and individual personality:
A. Wishes B. Attractions C. Needs D. Wants E. Demands
8. _____________________ means to reduce demand temporarily or permanently, the aim is not to destroy demand but to reduce or shift it.
A. Downsizing B. De-branding C. De-marketing D. De-valuing
